The challenges of raising capital have never been greater. Investors are inundated with opportunities, their due diligence is heightened and their bar is set high. To be successful your fund marketing strategy should be well thought out and executed. Navatar has teamed up with a pre-eminent placement agent team, Liora Partners, to provide market intelligence and valuable insights into today's fundraising landscape. This presentation will discuss: • The Plan: timing; the hazards of pre-mature marketing; groundwork to complete before you make a single investor call. • The Preparation: the powerful marketing materials -- the tools you need to differentiate your firm-- and how they can enhance or detract from the cultivation of strong relationships with potential investors. • The Execution: Leveraging internal and external resources for an efficient and effective marketing campaign.

1. Webinar – Best-in-Class Strategies for Fund Raising in 2016

2. Liora Partners is a leading, boutique placement agent and advisory firm focused on raising capital for both
alternative asset managers and growing companies. The firm was founded in 1996. Liora raises capital for funds
ranging from US$100 million to US$800 million in a wide range of strategies including private equity, venture,
hedge, credit, real assets, real estate and distressed debt. The Team has over 100 years of collective
experience.
About Liora

3. Today’s Presenters
Jacqui Beckwith
Forover 20years, Jacqui has
beenactively involved in the
private equityandventure capital
industry intheU.S. andAsia,
initially asanentrepreneurand
laterraising capital andproviding
strategicguidance toboth
companies andfunds.
Peggy Caldwell
Peggyhas over 25years of
investment experience
working with awide variety of
institutional clients. Shehas
broadproduct knowledge,
including bothalternative and
long-only investments.
Jane Morris
JanefoundedLiora
Partnersin early1996.
She hasbeeninvolved
intheprivate equity
industryforover 30
years, andfor20years
asaplacementagent.
Allan Siegert
Allan serves asVPSales for
Navatar. He isaveteran in
Financial Services saleswith
morethantwo decadesof
experience inSaaS, financial
marketdata,tradingroom
systems, CRM andfinancial
news.

4. The Bad News
Fund Raising is a Full Time Job!

5. Long Term Fund Raising Strategies
• Build your brand, reputation, visibility
• Maintain focus, do what you said you
would do
• Strengthen relationships with LPs, Build
Trust

6. Short Term Fund Raising Strategies
• Plan – When? Who? How?
• Prepare – Best-in-Class Marketing
– Positioning and Differentiation
– PerformanceAnalysis
– Professional Marketing Materials
– Data Room
• Present – Sell, Don’t Tell Your Story

7. First Time Funds – No Fund Track Record
• Fund Raising Strategy:
– Family and Friends
• Key Areas of Focus:
– Positioning, Differentiation
– Strategy that Resonates with your Background
• Role of Placement Agent:
– Usually None
– Some, like Liora, will help you with Materials and Vet References

8. Spin - Out Funds
• Fund Raising Strategy:
– Family, Friends, Investors You Know
– First Close, Expand Investor Targets
• Key Areas of Focus:
– Track Record Verification
– Strategy to Overcome New Team Issue
• Role of Placement Agent:
– Active Participant
– Vet Track Record and References

9. Fund II or Greater – Minimal Performance
• Fund Raising Strategy:
– At Least 2 to 3 Good Exits
– Raise capital from existing investors first
• Key Areas of Focus:
– Track Record with Detailed Company Information
– Fund Management Excellence
• Role of Placement Agent:
– Active Participant

10. Mature Funds - A Good Track Record
• Fund Raising Strategy:
– Top off with a select group of additional investors
• Key Areas of Focus:
– Build on the Past, Show the Future
• Role of Placement Agent:
– Top off the fund with high quality investors

11. Hedge Funds – Liquid Strategies
• Traction only at $100 million AUM
• Strong Back Office/Infrastructure
• No Back Testing
• No Beta Exposure
• Pressure on Fees
• Compelling Reason for Lockups
• Statistically Significant Data

12. Who To Approach
• RIAs, Wealth Managers – More Approachable, Discretion
• Consultants – Conservative, Long Process, Not for New
Funds
• Family Offices are the Most Open to New Strategies/Firms
• Endowments and Foundations with Consultants Tend to Be
Smaller and More Conservative; Endowments and
Foundations without Consultants Tend to Be Larger and Look
for Unique Niches
• State Pension Funds Need Big Funds, Some Specialty
Programs
• Local Pension Funds May Lean “Local”

13. Fund Raising Pitfalls
• You go out with no performance from your first fund
• No one is a good presenter and you don’t get
outside help
• You start before story is refined and materials are
done
• You go out with aggressive terms
• You don’t hire the best service providers
• You hire an agent and then don’t listen to their
advice
• You have an unrealistic timeline

14. Questions?
To learn more about Navatar’s Private Equity,
Hedge Fund, and VC fundraising solutions,
please contactAllan Siegert
(asiergert@navatargroup.com)
To learn more about Liora Partners, please
contact Jane Morris (jane@liorapartners.com)

15. Thank You