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The cycle of fundraise, fatigue, and repeat doesn’t work in today’s competitive environment. Relationships languish, potential leads who are open to subsequent raises lay fallow, and with each new raise managers find they start from square one. In this presentation, learn why fund managers need a systematic approach to engage with investors on an on-going basis, to shorten fundraising cycles and to build longer lasting partnerships with investors.
Topics will include:
- How to create an investor communication plan
- How to market when not marketing
- How to create a capital raising strategy