LeadPro Marketing Automation Software V2


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Functions and features of LeadPro Marketing Automation solution suite with integrated Lead Management, Email Marketing and Online Survey services.

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LeadPro Marketing Automation Software V2

  1. 1. LeadPro Lead Management Email Marketing
  2. 2. LeadPro Online Marketing Solution Contents Anagha Group – Solutions and Service Areas Lead Management - Business Benefits Lead Management - Overview Lead Management – Reporting Samples Lead Management – Reports Email Marketing - Process Overview Email Marketing - Business Benefits Email Marketing - Functional Overview and Applications Email Campaign Snapshot Domain Analysis (List / Campaign) Activities Tracking List Management Sign-up Forms setup and customization Campaign Definition Address Filters for Target Marketing Email Design and Templates CAN-SPAM Compliance Increasing Delivery Rates Reports and Performance Analytics LeadPro Feature Highlights Contact Information 2
  3. 3. LeadPro Online Marketing Solution Anagha Group Solutions and Service Areas Email Marketing Lead Tracking, Online Survey Distribution and Management Management and Analysis CUSTOMERS Event Marketing, Rebates, Registration, Co-op Claims, Payment Processing, Warranty Claims Management Processing Search Engine Custom Optimization (SEO), Technology Services, Pay Per Click (PPC) Resources Marketing 3
  4. 4. LeadPro Online Marketing Solution Lead Management - Business Benefits Integrate Leads from multiple sources for efficient management Customize Lead properties based on product / service / business requirements Automate Lead Capture processes Acquire more leads / prospects Distribute leads to Inside Sales, Field Sales, Channel Partners Follow-up leads promptly Nurture leads, Convert to Customers Integrate with Email Marketing for reminders and follow-up Accelerate Sales Cycle Increase Win / Close rates Cross-sell, Up-sell, Grow sales and profits Reduce paperwork and manual process errors Maximize MarComm ROI 4
  5. 5. LeadPro Online Marketing Solution Lead Management – Overview Multiple Lead Journals Definition – Custom prompts and answers Lead Capture – Manual Entry, Import from other sources, Interface to 3rd party / in-house systems (API), Parse Email Feeds Lead Qualification / Assessment Lead Distribution – Business Area, Product / Service Line, Region, Sales Area, Dealer / Channel, Internal Sales Lead Fulfillment – Vendor interface, Updates Lead Follow-up – Email Reminders and Follow-up Activities Lead Conversion / Sales Tracking 5
  6. 6. LeadPro Online Marketing Solution Lead Management - Reporting 6
  7. 7. LeadPro Online Marketing Solution Lead Management - Reports Lead Status Report Lead Summary Report Lead Analysis – By Source / Journal Lead Analysis – By Business Area Lead Analysis – By Product or Service Line Lead Analysis – By Franchisee / Dealer / Channel Partner Lead Analysis – By Region / Sales Area / Sales Associate Lead Conversion Analysis Lead Fulfillment Report Campaign Activities (Opens, Clicks, Forwards) Report Follow-up Email Opt-out Report 7
  8. 8. LeadPro Online Marketing Solution Email Marketing - Business Benefits Drive more traffic to your web sites Deliver special offers, coupons, product information and event invitations effectively at low cost Acquire more leads / prospects Integrate with Lead management, Nurture leads, Convert to customers Educate and engage customers and prospects Retain existing customers, reduce churn Cross-sell, Up-sell, Grow sales and profits Integrate with Online Survey tool Complement traditional marketing media Reach Generation X with targeted e-messages Maximize MarComm ROI 8
  9. 9. LeadPro Online Marketing Solution Email Marketing Process Overview Campaign List, Opt-in / Performance Subscription Measurement Management Delivery and Campaign Response Definition, Tracking Targeting Email Design, Personalization 9
  10. 10. LeadPro Online Marketing Solution Email Marketing - Functional Overview and Applications List Management Campaign Design Delivery Tracking Reporting & Metrics Sign-up Forms Properties Testing Emails List Reports Auto Responders Category Email Scheduling Subscriptions Follow-up Emails Address Assignment Bounce Management Domain Analysis CAPTCHA Security Target Filters Tracking Activities Subscription Opt-out Email Templates Opt-out Processing Bounces List Definition Email Design Email Forwarding Opens Custom Data Fields Customization Google Analytics Clicks and URLs List Import Personalization Tracking Integration Opt-outs Image Library SPAM Avoidance Forwards CAN-SPAM Rules Drip Email Campaigns Email News Letters, eMagazines Reminders, Surveys eCoupons, Special / Promo offers Event Invitations Product Launches, Updates Thank You, Webinar Notices Lead Generation and Follow-up Fund Raising Requests 10
  11. 11. LeadPro Online Marketing Solution Email Campaign Snapshot Campaign Overview: Campaign Properties Email Contents Delivery Statistics Bounce Rate Response Rates Response Trend URLs Visited Click Rates 11
  12. 12. LeadPro Online Marketing Solution Email Campaign Analysis Campaign Analytics in Real Time: Emails Opened, Bounced, Clicked, Forwarded and Opted-out, Visited URLs, Activity Trend, Campaign Status 12
  13. 13. LeadPro Online Marketing Solution Email Domain Analysis Analysis of Email Addresses (Contacts / Subscribers) by Domain Name. Helps plan Campaign and Email design based on the Audience make-up. Top domains, bottom domains – By emails sent, clicks, bounces, opens 13
  14. 14. LeadPro Online Marketing Solution Email Campaign Activities Responses / Activities Tracked in the order of occurrence include: • Opens • Clicks • Opt-outs • Forwards 14
  15. 15. LeadPro Online Marketing Solution Email List Management List Properties Definition: Title, Categories, Source, Owner, Business Area, Custom Data Fields (Demographics) Email IDs / Contacts: Sign-up Forms Definition, Import from CSV, XLS, and XML, Opt-out Management 15
  16. 16. LeadPro Online Marketing Solution Sign-up Forms Customization Signup methods supported: Opt-in, Double Opt-in. Fully Customizable Forms and Emails, and Advertiser or List Sponsor notifications. CAPTCHA Security to avoid web-bot (automated) entries. 16
  17. 17. LeadPro Online Marketing Solution Email Campaign Definition • Campaign Properties • Adding Addresses / Email Contacts from one or more Subscription Lists. • Applying Filters (to reach targeted audience) • CAN-SPAM compliance checks • Activating Tracking for Google Analytics • Testing Emails • Scheduling Broadcast 17
  18. 18. LeadPro Online Marketing Solution Email Address Filters (Targeted Email Marketing) • Flexible filter features (can be applied for all data fields – Numeric, Text, Date and List of Values). • Emails can also be manually Adding Emails to Campaigns: Multiple selected from the filtered results. Filters can be applied while adding emails from Subscription Lists. 18
  19. 19. LeadPro Online Marketing Solution Email Content Creation • Selecting Content Type (HTML / Text) • Choosing Template(s) • Customizing / creating Email contents using a WYSIWYG editor • Adding URL links • Adding Images • Email Personalization Email Content Sources: LeadPro System Templates, Custom Templates (user generated), Earlier Campaigns and Campaign Specific Custom Content. 19
  20. 20. LeadPro Online Marketing Solution Email Design and HTML Templates HTML templates and custom contents can be created using WYSIWYG editor (similar to Word) and personalized. Images can be linked as URLs on any web sites or included from Image Library hosted in LeadPro server. 20
  21. 21. LeadPro Online Marketing Solution CAN-SPAM Compliance Features Sign-up Forms Unsubscribe Options Opt-in (Confirmed) Quick Opt-out link in Emails Double Opt-in (Re-confirmed) Instant Opt-out via Web CAPTCHA Security Manual Opt-out Process Forms / Email Customization Global Opt-out Address in Email Unsubscribe Link Full physical address of the All emails sent from LeadPro sender included in all emails. includes Unsubscribe Link. This link can not be turned off. Configurable From (Sender’s) Email Id and From Name in all On-line Opt-outs (using this emails. link) processed immediately. 21
  22. 22. LeadPro Online Marketing Solution Increasing Email Delivery Rates Audience Who? Who are the intended recipients? What are the sources of recipient addresses? Are the emails based on explicit permission? How old is the permission? CAN-SPAM Compliance Sender’s Email Id and From Name clear in all emails? Full physical address of the sender included in all emails? What? How easy is it to Unsubscribe? How long it takes to opt-out? Email Contents What is the Subject line? Can it pass through spam filters? Are email contents free from prohibited words / phrases? Enough text content in the email? Or image heavy? When? Email Delivery What is the delivery day / time? Weekend? Monday Morning? Delivery management (whitelisting, domain analysis, etc.)? What is the Frequency and Relevance? Daily? Weekly? Event Triggered? 22
  23. 23. LeadPro Online Marketing Solution Email Marketing Reports List Reports • List Properties • List Addresses • Domain Analysis • Opt-ins (Sign-ups) • Opt-outs (Un-subscribes) • Activity by Email Address • Image Library List 23
  24. 24. LeadPro Online Marketing Solution Email Marketing Reports Campaign Reports • Campaign Activity Statement • Campaign Snapshot • Campaign Status • Campaign Analysis • Emails Opened • Emails Bounced • Emails Clicked • Emails Forwarded • Emails Un-opened • Who? When? • Domain Analysis (By Emails, Bounces, Clicks, etc.) 24
  25. 25. LeadPro Online Marketing Solution LeadPro Features Easy to understand and use Fully web based, on demand, pay as-you-use model No need for software or hardware installation Import of existing Permission Lists from other application / database sources Email templates, Image Library hosting Easy-to-interpret reports and charts Export of list and campaign data Support via portal, email or phone Full service consulting (optional) 25
  26. 26. LeadPro Online Marketing Solution Editions and Pricing Lead Management and Email Marketing can be used by all businesses irrespective of size: • Small businesses / Not-for-profit Organizations • Medium size Enterprises and Agencies • Large Corporate Organizations Pricing starts at $50 a month for Email Marketing (stand alone mode); highly affordable; no risk Express Versions to address various business needs: Professional • Express Edition • Professional / Agency Edition • Enterprise Edition Enterprise 26
  27. 27. LeadPro Online Marketing Solution Additional Information Website: www.LeadPro247.Com Toll free: 1-877-9-LEADPRO ? International: 248-327-4333 Sales: Sales@LeadPro247.Com Support: Support@LeadPro247.Com Corporate: www.AnaghaGroup.Com 27