Export Now CEO, Frank Lavin and David Roth, CEO of The Store, discuss the competitive analysis, regulatory barriers, intellectual property issues and the strengths of various platforms and channels. Presentation from Retail's Digital Summit 2016.
4. Premium brands gain market share
Of FMCG brands that increased market penetration, added new buyers,
64 percent sell products at premium or even super premium prices.
Super Premium
(Price Index >150)
Premium
(Price Index 120-150)
Medium
(Price Index 80-120)
Low
(Price Index <80)
Winning brands increased penetration (gained new buyers), losing brands decreased penetration.
Price Index = Brand Average Price/Category Average Price X 100
7. Chinese Brands in BrandZTM
Top 100 Most Valuable Global Brands
1 Brand
2006
US $39.0 Bil.
2.7% of total value
15 Brands
2016
US $402.4 Bil.
12% of total value
+
927%
13. Recent Chinese stock market
swings had little effect on spending
Yes, it has strong impact
Yes, but small impact
No Impact
How did the two stock market drops affect your regular shopping behavior?
15. Chinese brands equal multinational
brands in brand power
Chinese Brands
Multinational Brands
16. Consumers view Chinese
brands as less different
Chinese Brands
Multinational Brands
Consumer view of Chinese and multinational brand characteristics across 16 categories.
26. brand difference strongly influences
willingness to pay a premium
Premium Index: A brand’s ability to charge more than brands in the same category. Average = 100
Different: BrandZ™ measurement of a brand’s ability to be unique and set trends. Average = 100.
Top third are Most Different, bottom third are Least Different.
31. The Chinese Dream evolves
from political slogan to
personal conviction
To what extent do you think these descriptions of the Chinese Dream represent your opinions?
Chinese Dream strengthens the social cohesion
Chinese Dream is the dream of Chinese people
Chinese Dream and my personal dream are in concordance
Chinese Dream is the dream of the government
33. Faith in government to fix problems
drives optimism in stock market
Why do you feel optimistic about China’s stock market?
The government is trying to
improve overall economy
The government is issuing new
trading policy
The system of the stock market is
turning transparent and mature
The government will rescue the
stock market performance
Others
43. InternaDonal
Brand
Chinese
Consumer ?
China market
insight
E-store strategy
and operations
Cloud-based
IT Platform
Inbound
Logistics
Brand + Digital
Marketing
Order
Fulfillment
Regulatory
Compliance
Customer
Support
Financial
Settlement
What It Takes to Succeed
China Market
Insight
E-Store Strategy &
OperaDons
Branding + Digital
MarkeDng
IT Enablement
Regulatory
Compliance
Inbound
LogisDcs
Financial
Sedlement
Customer
Support
Order
Fulfillment