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Business Optimization Through Real-Time Insights for Retailers

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Presentation from Retail’s BIG Show, January 15-17, 2017. TREVOR HEINER, Dir,. Business Planning and Analytics, Express Locations
JEFF SATO, Dir., BI, The Honest Company
PAUL WEISKOPF, SVP, Corporate Development, Domo

Published in: Retail
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Business Optimization Through Real-Time Insights for Retailers

  1. 1. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Business Optimization Through Real-Time Insights for Retailers TREVOR HEINER, Dir,. Business Planning and Analytics, Express Locations JEFF SATO, Dir., BI, The Honest Company PAUL WEISKOPF, SVP, Corporate Development, Domo
  2. 2. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Mission Optimize your business in real time by connecting you to the data and people you need to improve business results.
  3. 3. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 MARKETING SALES OPERATIONS ITFINANCE SERVICES ANALYSTS FUNCTIONAL SPECIALISTS BUSINESS MANAGERS EVERY EMPLOYEECXOSIT Domo’s platform for business optimization transforms every functional area Built for all users
  4. 4. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Pain Points for Retailers
  5. 5. Retail’sBIGShow2017|#nrf17 Relevant data Access the most relevant data to identify business opportunities faster Customizable platform Customize Domo to reveal your strategic opportunities Social insights Make faster better decisions across your organization Real-time optimization Stay ahead of your competition and optimize your business in real time How Domo Delivers
  6. 6. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Domo Knows Retail
  7. 7. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 How The Honest Company Uses Domo For Real-Time Insights JEFF SATO DIRECTOR, DATA SOLUTIONS
  8. 8. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 The Honest Company The Honest Company passionately believes in creating effective, beautiful, convenient, and affordable products for babies and homes • 5 verticals: Baby & Kids, Home Care, Personal Care, Vitamins & Supplements, Beauty • 100+ products • Omni-Channel
  9. 9. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Omni-Channel Data E-commerce Wholesale
  10. 10. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Pre-Domo Pain Points • Data Silos • Hard to gain holistic view of business • Lack of collaboration around data • Real-time insights next to impossible • Reactive not proactive • Inefficient use of analyst resources
  11. 11. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Domo Solution • All of our data in one place • Holistic picture of the business • Easy to share data across teams • Timely insights • Actionable insights • Analysts focus on analyzing data
  12. 12. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 + Live Demo
  13. 13. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
  14. 14. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17
  15. 15. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Store Level ‘Systems of Success’ • Store Managers are expected to execute on daily routines and behaviors that lead to success on the sales floor • One critical component is a daily coaching conversation with each sales representative before he or she begins a shift • Review prior day successes / failures • Identify area of opportunity • Set goals and a plan for how to achieve
  16. 16. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Daily Coaching Conversation - Before Domo • Store Manager retrieves performance data each morning from a spreadsheet with sales results updated through prior day • 10-15 minutes Manager Instructions 
  17. 17. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Daily Coaching Conversation - Using Domo • Personalized performance data available anytime or anywhere using mobile application • Automatic updates • Visualizations tell the story • Eliminated spreadsheets from retail stores
  18. 18. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 • Group messaging and communication took on many forms Messaging/Communication - Before Domo
  19. 19. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 • Teams can collaborate or communicate in public channels or in private chats • Conversation happens in the same location where critical business data is found • Mobile and desktop ready Messaging/Communication – Using Domo
  20. 20. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Efficiencies and Benefits • Employee time/efficiency (eliminated daily report preparation) • Sales teams are focused on the metrics that matter most and driving improved performance results on these visible metrics • Noticeable improvement in knowledge transfer of metrics to sales team • Visualizations make the metrics easier to communicate and understand • Centralized communication tool – Domo Buzz
  21. 21. Retail’sBIGShow2017|#nrf17Retail’sBIGShow2017|#nrf17 Live Demo +
  22. 22. Retail’sBIGShow2017|#nrf17 Thanks.

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