Presentation from Retail’s BIG Show, January 15-17, 2017. GLENN ALLISON, VP, Enterprise Architecture and IT Solution Delivery, Tractor Supply Company SCOTT EMMONS, Director and Founder, Innovation Lab, The Neiman Marcus Group, Inc. MICHAEL STRAUSE, Dir., Architecture and Engineering, Tory Burch

1. Beyond Connec*vity: Top Retailers
Discuss Biz Transforma*on Via Mobility
GLENN ALLISON, VP, Enterprise Architecture and IT Solu*on Delivery,
Tractor Supply Company
SCOTT EMMONS, Director and Founder, Innova*on Lab, The Neiman Marcus Group, Inc.
MICHAEL STRAUSE, Dir., Architecture and Engineering, Tory Burch

2. INTELLIGENT EDGE
CONNECTING PEOPLE,
PLACES AND THINGS TO ENABLE
NEW DIGITAL EXPERIENCES

3. BRAND EXPERIENCE IT EXPERIENCE
OPERATIONAL
EXPERIENCE
WORKPLACE
EXPERIENCE

4. ARUBA MOBILE FIRST PLATFORM
802.11AC WI-FI, MULTI-GIG
SWITCHING, REMOTE AND
BRANCH ACCESS
ARUBA BEACONS
AND SENSORS
IT SERVICES BUSINESS AND USER FACING APPLICATIONS

5. Scott Emmons
Director and Founder,
Innovation Lab
Glenn Allison
Vice President, Enterprise Architecture
& IT Solution Delivery
Michael Strause
Director, IT Architecture &
Engineering
Alan Ni
Director of Vertical Marketing

6. Tractor Supply Company
Leading Rural Lifestyle Retailer
• Largest operator for the lifestyle
• Primarily located in rural communities
• Nearly 1,600 stores in 49 states
Our Customer
• Land and animal owners
• Self reliant and DIY
• Loyal and growing
Unique Niche
• Dependable supplier
• Items to care for home, land, pets & animals

7. Mission & Values Driven Culture

8. Track Record of Growth

9. Recent Technology Innovations
• Modernization of store IT infrastructure – including wide
area network upgrades to nearly 1,600 locations in 10
weeks
• Transformation of data center using webscale
technologies enabling greater agility, scale to support
growth, higher reliability, and lower cost
• New business capabilities to better serve customers
• Buy Online Pickup in Store
• In Store Kiosk
• Team Member Mobility

10. COMPANY OVERVIEW
Tory Burch

12. 2004
Our brand debuts during Fashion
Week with the Elizabeth Street
Store in Nolita neighborhood.
We launch our ecommerce site,
toryburch.com
2006
“Reva,” our iconic ballet flat
named after Tory’s mother, is
born.
Tory Burch goes global with
distribution in London and
Dubai.
2005
Tory appears on Oprah as the
“next big thing in fashion.”
Tory is honored with the
Fashion Group International
Rising Star Award for Best New
Retail Concept
2009
The Tory Burch Foundation
launches
The Tory Blog, Tory Daily, goes
live
We open our first international
flagship, in Tokyo.

13. 2010
We unveil our first Europe
flagships in London and Rome.
Expand in Asia with Store in
Seoul, Taipei and Hong Kong
We introduce our first eyewear
collection with Luxottica.
2011
Tory Burch arrives in the Middle
East with first store in Dubai.
50th store opening and our first
in China. Ni hao, Beijing.
First International ecommerce
site, toryburch.jp, goes live.
Madison Avenue. Store Opening
We host our first runway show
2013
Fragrance and beauty capsule
collection, with Estée Lauder.
100th store, in Shanghai.
Our Home collection launches.
Tory Burch stores arrive in
Istanbul and Munich.
Tory Daily app is nominated
for a Webby Award.
2012
Tory Daily, our first app,
launches
First stores in Singapore and
Brazil.
Toryburch.com launches in the
U.K. and Germany followed by
France and Italy (2013).

14. 2014
Watches with Fossil debut.
Our first book, Tory Burch In
Color, is published and becomes a
bestseller.
Our largest global flagship
launches at Shanghai’s Kerry
Centre followed by a flagship in
Milan.
2015
Bonjour, Paris! Flagship
launches in Paris
Tory Sport launch Online.
2016
First Tory Sport Store Opens in Flat Iron
followed by two additional stores in East
Hampton, and Dallas

15. WIRELESS and MOBILE
INNOVATIONS
Tory Burch

16. EMV
Client
Book
Chip & Pin
Analytics and
Location Engine

18. N E I M A N M A R C U S
I L A B :
• Founded 4 years ago
• Focused on researching and
championing new technologies for
Neiman Marcus
• Acts as an innovation center of
excellence
• All Neiman Marcus associates are our
partners!

19. I N T E R A C T I V E D I S P L A Y S H E L V E S - P E R C H

20. M E M O R Y M A K E O V E R ™

21. L A S T C A L L A S S O C I A T E C O M M U N I C A T I O N S

22. Scott Emmons
Director and Founder,
Innovation Lab
Glenn Allison
Vice President, Enterprise Architecture
& IT Solution Delivery
Michael Strause
Director, IT Architecture &
Engineering
Alan Ni
Director of Vertical Marketing

23. BOOTH #1331