factual

1. FACTUAL PROJECT
Tasha Sanderson

2. CONVENTIONS OF FANZINES
• DIY, Homemade, scrapbook style magazines made by fans of a sub culture
• Specific Graphic style not mainstream
• NICHE - not mainstream
• Got personality

3. WHAT IS A FANZINE
Fanzines are short publications or magazines that are not necessarily made by graphic designers, just fans of the chosen subject that are aimed at fans
of whatever particular subculture is being discussed. Fanzines subvert from the generic conventions of magazines and have more of a DIY style to
them. Because fanzines are not sold in mass amounts this means fanzines have a more niche audience meaning they are soley aimed at an audience
interested in that genre or topic of fanzine.
A generic magazine has a lot of
coverlines normally either side of the
main image.
Fanzines usually don’t really
have any coverlines
The images on magazines are a lot
more professional and are generically
photoshoots and taken in an actual
studio.
Fanzines are usually less professional
and are the images are either hand
drawn or just a collage of cut out
images.
Magazines have more of a wider
audience as it covers a broader range
of topics.
Fanzines have more of a niche
audience as it is specifically
targetted to an audience that are
interested in a specific genre or topic.

4. AUDIENCE
Fanzines are short publications or magazines that
are not necessarily made by graphic designers, just
fans of the chosen subject that are aimed at fans of
whatever particular subculture is being discussed.
From these insights I can see that 4/5 readers are
females that are interested in fashion which is good
because that’s my target audience so I can use this
information for my fanzine.
i have researched the vogue audience insights as I will
take inspiration from vogue and even though a fanzine
will have a much smaller there will be some similar
crossovers as I want to base my fanzine on fashion so I
can use this to help me target my audience.

5. PRODUCTION METHODS
The style of fanzines are very much like a
scrapbook style and have a DIY aesthetic and a lot
of ones I have seen when researching consist of
cut outs of loads of different images compiled
together in a scrap book style. When doing my
research aswell I have noticed that there is not a
certain colour schemes in fanzines as some I have
seen are very bright and bold and some I have
seen are quite dull and soley black and white.
Fanzines have a very independent and personal
style and are a great way of expressing yourself
and showing personality through a 'magazine'.
I really like the scrapbook style to fanzines as I
think it gives a very personal tough on and a
magazine and allows to be very creative as you
don’t have to follow the magazine conventions.

6. EXISTING PRODUCTS
In these two fanzines you can see that there is very minimal
writing for example there is no articles or interviews etc. I think
this is a very effective way to break up your fanzine as I feel like if
the whole fanzine is filled with a lot of text it will be
overwhelming and become boring to the reader. When making
my fanzine I will include at least one of these type of pictures. I
will probably find some quotes either by Vivienne Westwood or
something that has been wrote about her and present these on
these pages along with a few illustrated images like you can see
in the top one.
One thing I have noticed is that a lot, if not all the images in
fanzines are illustrated or made by shapes in photoshop, very few
are just images that have been taken or found. I am going to
take this approach when creating my fanzine as I really like the
look of this style.
I have noticed that in fashion fanzines the colour scheme is
predominantly bright and very rarely is just black and white. This
will work very well with my idea as the majority of Vivienne
Westwood’s clothes are colourful , quirky and bold so if I had to
do my fanzine in a monochrome theme it would take away a lot
of this.

7. EXISTING PRODUCTS
However unlike the fashion fanzines, other fanzines for example
these sport ones there is a lot more text and has a lot more of a
magazine feel to it. It also has less of a creative style to it as it
consists of a lot more images and less drawn images. It also
includes a lot more text in the actual article.
However along with it having a lot of text it also includes
conventions of fanzines as when doing my research I have seen
sometimes that the text is broken up and a bit jumbled to give
it that DIY style. As you can see in this fanzine the text has been
broken up by the title in the middle when conventially in
magazines etc the title is at the top of the page.
When creating my fanzine I don’t think I will go down this path
and design it how they have here as I really like the scrapbook
style and this doesn’t really fall into that as it has a lot more text
than I want to include in mine, I want to include more visuals
along side a bit of text.

8. EXISTING PRODUCTS
This fanzine is more of a punk fanzine which, as this isn’t the
main genre I am going for when creating my fanzine it will
have elements of punk in it when discussing Vivienne
Westwood’s punk era. Again I really like this style as I enjoy
all the visuals and how the majority is either hand drawn or
drawn digitally as it gives it a more personal feel to it.
Even though I will add elements of a punk fanzine into mine
when creating it, it will be slightly different as usually punk
fanzines are very black and white and I want to make mine
quite colourful to go hand in hand with how colourful some
of Westwood’s designs are. Also I think that because the
main colour scheme is very dark it gives it quite a negative
and depressing tone and this isn’t how I want mine to come
across at all.

9. EXISTING PRODUCTS
This is the closest fanzine I could find to the idea I have in my head
of how I want to create mine. I like this fanzine because, first of all I
like how the front cover is just a compilation of snippets of different
fashion pieces etc. I also like how they have personalised just a plain
image off google into something that looks so cool and has a very
scrapbooky style to it.
Another thing I like about this fanzine is the fact that it has a limited
amount of writing and is a lot more visual however it still gets the
point across. I am going to do my fanzine in this style as my fanzine
is targetted

10. INITIAL IDEAS

11. IDEAS
Evolution of
fashion
(Punk-modern)
Fashion
Vivienne Westwood
History
• History behind the
brand
• Logo history
Influence her fashion
has had and how its
influenced modern
day
Interview
(peoples views on
her fashion, has it
influenced them?)
About Vivienne
Westwood herself
• Awards she’s won
• Childhood
• Where she studied
Quotes, pictures
in scrapbook style

12. RESOURCES
• RESEARCH
• Websites, online etc.
• Books on fashion and on my chosen fashion designer
• Online books
• Podcasts, documentaries
• INTERVIEW
• Talk to somebody that does fashion at college and see if Vivienne Westwood has
influenced them or modern day fashion.
• Talk to somebody at the castle museum as they have an exhibition of Vivienne
westwood clothes and shoes

13. SUBJECT RESEARCH
VIVIENNE WESTWOOD

14. SUBJECT RESEARCH
Vivienne Westwood, in full Dame Vivienne Isabel Westwood, née Vivienne Isabel Swire, (born April 8, 1941, Glossop, Derbyshire, England), British
fashion designer known for her provocative clothing. With her partner, Malcolm McLaren, she extended the influence of the 1970s punk music
movement into fashion. She was a schoolteacher before she married Derek Westwood in 1962 (divorced 1965). A self-taught designer, in 1965
Westwood met and moved in with McLaren, future manager of the punk band the Sex Pistols . Together they pursued a career in fashion. Initially,
they operated Let It Rock, a stall selling secondhand 1950s vintage clothing along with McLaren’s rock-and-roll record collection. Westwood
produced clothing designs based on his provocative ideas. Independently, Westwood built her own mini fashion empire, operating numerous
boutiques and producing two menswear and three women’s wear collections annually as well as bridal clothes, shoes, hosiery, eyewear, scarves,
ties, knitwear, cosmetics, and perfumes.
430 KINGS ROAD / 1971 – 1980
The hippie movement was still the fashion look of late 1960s London, but this did not inspire Vivienne Westwood and Malcolm McLaren, they were
more interested in rebellion and in particular 1950s clothing, music and memorabilia. Vivienne began by making Teddy Boy clothes for McLaren
and in 1971 they opened Let it Rock at 430 Kings Road.
THE EARLY YEARS 1981 – 1987
The Pirate Collection of 1981 was Westwood and McLaren’s first catwalk show. This offered a romantic look which burst onto the London fashion
scene and ensured this collection’s place in history
THE PAGAN YEARS 1988 – 1992
During this period Vivienne’s heros changed from punks and ragamuffins to ‘Tatler’ girls wearing clothes that parodied the upper class. A chance
encounter inspired one of her most important and influential collections, the Harris Tweed collection of Autumn/Winter 1987.“My whole idea for
this collection was stolen from a little girl I saw on the tube one day. She couldn’t have been more than 14. She had a little plaited bun, a Harris
Tweed jacket and a bag with a pair of ballet shoes in it. She looked so cool and composed standing there.”

15. ANGLOMANIA 1993 – 1999
Vivienne believes that fashion is a combination and exchange of ideas between France and England; “On the English side we have tailoring and an
easy charm, on the French side that solidity of design and proportion that comes from never being satisfied because something can always be
done to make it better, more refined.”
EXPLORATION 2000 – present
Beginning to put historicism to one side, Westwood returned to a more asexual cut, exploring the natural dynamic of the fabric by treating it like a
living mass.
LATER YEARS
Coupled with Westwood's unconventional style sense, is an outspokenness and daring that demonstrates a certain level of fearlessness about her
and her work. In one famous incident, she impersonated Margaret Thatcher on the cover of a British magazine. To do so, she wore a suit
Thatcher had ordered but not yet received, an act that made Thatcher irate.
Still, Westwood's influence is hard to deny. Twice she has been named British designer of the year and was awarded the O.B.E. (Most Excellent
Order of the British Empire) in 1992.
For more than 30 years, even after she had long made her fortune and fame, Westwood lived in the same small South London apartment, paying
just $400 a month for the home and riding her bike to her studio in Battersea.
What is certain is that Vivienne Westwood has been able to impose her vision of fashion, regardless of the times and trends, while remaining true
to her political convictions and her particular style, which will earn her the title of “British Designer of The Year” for three consecutive years. A
precursor of the punk movement, at the forefront of the androgynous movement with the fall-winter 2015-2016 collection, Unisex, Vivienne
Westwood has continued to inspire and shape fashion for over 50 years.

16. The Vivienne Westwood logo has a refined and bold touch. The name of the designer features an artistic type, in which every letter looks unusual
and is a work of art on its own. You can see plenty of unnecessary (from the utilitarian point of view) strokes, curves, and gaps. This approach
helps to convey the style of the brand’s products: they not just cover your body, they are statement items.
Above the designer’s name, you can see a pictorial emblem inspired by the royal theme. Also, the brand often uses the “V” pictogram featuring the
initial of the name “Vivienne” from the primary logo.
The Vivienne Westwood signature orb logo emerged in the late 1980s. It's inspired by British royal iconography and Harris Tweed, a
handwoven cloth made in Scotland, to represent the importance of the past, and framed with the rings of Saturn to signify the future.
Vivienne began by making Teddy Boy clothes for McLaren and in 1971 they opened Let it Rock at 430 Kings Road. By 1972 the designer's
interests had turned to biker clothing, zips and leather. The shop was re-branded with a skull and crossbones and renamed Too Fast to Live, Too
Young to Die

17. INFORMATION TO INCLUDE
ABOUT VIVIENNE WESTWOOD
Early years-present
430 KINGS ROAD / 1971 – 1980
The hippie movement was still the fashion look of late 1960s London, but this did not inspire Vivienne Westwood and Malcolm McLaren, they were more interested in rebellion and in particular
1950s clothing, music and memorabilia. Vivienne began by making Teddy Boy clothes for McLaren and in 1971 they opened Let it Rock at 430 Kings Road.
THE EARLY YEARS 1981 – 1987
The Pirate Collection of 1981 was Westwood and McLaren’s first catwalk show. This offered a romantic look which burst onto the London fashion scene and ensured this collection’s place in history
THE PAGAN YEARS 1988 – 1992
During this period Vivienne’s heroes changed from punks and ragamuffins to ‘Tatler’ girls wearing clothes that parodied the upper class. A chance encounter inspired one of her most important and
influential collections, the Harris Tweed collection of Autumn/Winter 1987.“My whole idea for this collection was stolen from a little girl I saw on the tube one day. She couldn’t have been more
than 14. She had a little plaited bun, a Harris Tweed jacket and a bag with a pair of ballet shoes in it. She looked so cool and composed standing there.”
ANGLOMANIA 1993 – 1999
Vivienne believes that fashion is a combination and exchange of ideas between France and England; “On the English side we have tailoring and an easy charm, on the French side that solidity of design
and proportion that comes from never being satisfied because something can always be done to make it better, more refined.”
EXPLORATION 2000 – present
Beginning to put historicism to one side, Westwood returned to a more asexual cut, exploring the natural dynamic of the fabric by treating it like a living mass.
LATER YEARS
Coupled with Westwood's unconventional style sense, is an outspokenness and daring that demonstrates a certain level of fearlessness about her and her work. In one famous incident, she
impersonated Margaret Thatcher on the cover of a British magazine. To do so, she wore a suit Thatcher had ordered but not yet received, an act that made Thatcher irate.
Still, Westwood's influence is hard to deny. Twice she has been named British designer of the year and was awarded the O.B.E. (Most Excellent Order of the British Empire) in 1992.

18. INFORMATION TO INCLUDE
HISTORY BEHIND THE LOGO
The Vivienne Westwood logo has a refined and bold touch. The name of the designer features an artistic type, in which every letter looks unusual and is a work of art on its own.
You can see plenty of unnecessary (from the utilitarian point of view) strokes, curves, and gaps. This approach helps to convey the style of the brand’s products: they not just
cover your body, they are statement items.
Above the designer’s name, you can see a pictorial emblem inspired by the royal theme. Also, the brand often uses the “V” pictogram featuring the initial of the name “Vivienne”
from the primary logo
The Vivienne Westwood signature orb logo emerged in the late 1980s. It's inspired by British royal iconography and Harris Tweed, a handwoven cloth made in Scotland, to
represent the importance of the past, and framed with the rings of Saturn to signify the future.
HISTORY BEHIND THE BRAND
Vivienne began by making Teddy Boy clothes for McLaren and in 1971 they opened Let it Rock at 430 Kings Road. By 1972 the designer's interests had turned to biker clothing,
zips and leather. The shop was re-branded with a skull and crossbones and renamed Too Fast to Live, Too Young to Die

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anon. (n.d). vivienne westwood . Available: https://www.britannica.com/biography/Vivienne-Westwood. Last accessed 29th september
anon. (n.d). A BRIEF HISTORY OF LUXURY: VIVIENNE WESTWOOD, QUEEN OF PUNK FASHION. Available: https://magazine.luxus-plus.com/a-brief-history-of-luxury-vivienne-westwood-
queen-of-punk-fashion/?lang=en. Last accessed 29th september
anon. (n.d). VIVIENNE WESTWOOD LOGO. Available: https://1000logos.net/vivienne-westwood-logo/. Last accessed 29th september.