This document outlines an agenda for a presentation on professional branding. The presentation will include an introduction, a branding survey for participants to complete, an overview of the 5 M.I.C.R.O components for building a professional brand, writing a vision statement and setting goals, and a discussion of resources. The 5 M.I.C.R.O components stand for Materials, Image, Communication, Reputation, and Online presence. The presentation aims to provide participants with tools and strategies for developing their personal brands in their careers.

1. Professional Branding 3.0™
NATIONAL BLACK MBA ASSOCIATION – DC CHAPTER
PRESENTED BY: NATASCHA F. SAUNDERS, MBA, MS, CPCC

2. Agenda
 Introductions
 Thoughts & Concerns
 Branding Survey
 The 5 M.I.C.R.O ™ Components to Building Your Professional Brand
 Writing a Vision Statement and Goal Setting
 Resources

3. Survey
 Take 5 Minutes to Complete the Survey
 Share with your Peer
 Thoughts on Your Results

4. Find Your Quotes

5. My Stories were a process….
 Stanley Porter – Public Speaking
 Facebook Posts – President Obama & Black Loyalty Vol. 1
 Resume Spelling Error – A.G. Edwards now BlackRock
 – Verizon Fios
 Boston University – Channel 5 ABC
 AFRO Newspaper – Events
 Volunteer – U.S. Department of Education, HipHopRealEstate

6. M.I.C.R.O.CREATED BY NATASCHA SAUNDERS ™
Personal Branding Tool Kit
 Materials
 Business Card, Resume, Cover Letter, References
 Image
 Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar
 Communication
 Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms, legs
etc.), Email, Phone, Text, IM
 Reputation
 Family, Friends, Associations, Network, Return the favors, Giver
 Online
 Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google, YouTube
Presentations
→ VISION
STATEMENT
↓
GOAL SETTING

7. Resources
 FIVERR, SlideShare, GoDaddy, Hootsuite, Hubspot, HARO
 SBA, SCORE, Meet-UP, EventBrite
 Quotes, Categorize Mentors, Schedule/Agenda (Smile, Tweet, To-Do’s, etc.)
 Speaking Tips Instead of Getting Paid (Photo, Video, Press Release, ListServe)
 Action Items (Jung Type, Gallup Strength Finders, Vision, Goal Setting, Quiz)
 Downloads on NataschaSaunders.com or www.TheYouthCareerCoach.com
 Books:
 How to Become CEO, Jeffrey J. Fox
 Little Black Book of Connections, Jeffrey Gitomer
 Ask for it, Linda Babcock & Sara Laschever
 The Girls’ Guide to Power & Success, Susan Solovic
 Invisible Capital, Chris Rabb
“People don’t buy
what you do they
buy why you do it”
~ GUY KAWASAKI
http://www.guykawasaki.com/