2. Table of Contents
Start by Building Your Own Unique Brand………………………………………………...8
The Basics of Content Marketing…………………………………………………………...9
Advertising and All its Possibilities…………………………………………………………10
Viral Videos-Millions of Views………………………………………………………………11
Extra Value Style…………………………………………………………………………….11
Materials for Marketing……………………………………………………………………...12
Creating Your Perfect Brand………………………………………………………………..14
Figure Out a Special Tone and Niche……………………………………………………..16
How to Create Your Own Marketing Plan…………………………………………………17
You Can Make Professional Videos Without a Camera…………………………………19
Make the Best Quality Videos with a Camera…………………………………………….21
The Importance of Making Your Titles……………………………………………………. 29
How to Get Likes……………………………………………………………………………..31
The Importance of SEO Keywords…………………………………………………………37
Additional Optimization Tips and Tricks…………………………………………………...38
The Best Ways to Interact with Your Fan Base…………………………………………..39
Your Advertising Options on YouTube…………………………………………………….40
Make More Money on YouTube by Gaining Popularity………………………………….43
What You Should and Shouldn’t Do……………………………………………………….46

4. The Basics of YouTube Marketing
and Why It’s Vital
YouTube has such much power and has made its way to the top when it comes to web
platforms. For marketing purposes, creating YouTube videos can change the whole
scheme of your business or start your business and make a career just on videos. It’s
the best website to use when it comes to digital marketing. Whether you want to
become an internet sensation or simply start a business, YouTube is the place to go for
many reasons.
It’s a constant struggle for digital marketers to compete with other forms of social media
that keep a vast population intrigued. While YouTube is the second searched website
on the internet, it’s always difficult to keep up to speed with the impressive marketing
skills created by television channels and Netflix/Hulu. These ads suck people in quick,
and are used by almost everyone every day. Luckily, YouTube is still at the top of the
charts- you can easily create a channel, market your products, and engage viewers.
The more viewers you engage, the more followers you will get and your business could
potentially explode.
YouTube has an extraordinary amount of advantages when it comes to marketing. The
more followers you obtain, the more you are able to market and create something that
can enhance or begin your business. YouTube connects you with many other forms of
social media, which enables you to share your videos throughout Twitter, Facebook,
and many other popular sites. Becoming successful on YouTube means that you must
have originality, the power of persuasion, and something unique to say or sell that most
people haven’t heard of. If you have a powerful point to make and you can deliver it
easily, YouTube will surely make you successful.
With all the amazing possibilities that come with marketing on YouTube, there is a factor
that can drag you down. Unfortunately, you put a lot of time and sweat into creating your
successful business. There are so many small details and large leaps to jump that will
require your full attention. If you really want to make your YouTube dreams come true,
you can’t slack. This eBook will teach you the many ways to engage viewers and how to

5. properly execute the details of marketing. If you follow these steps, you will surely
become successful.
Everything You Need to Know About YouTube
For people who don’t know much about YouTube and how it works, we will begin by
examining the basics of the website before diving into the more advanced techniques
that are required for success. YouTube is a platform that lets anyone and everyone
upload videos from their computer or cell phone. Once they are uploaded, they are now
on the internet for everyone to see. If you have your own website already, you can
imbed your channel to it, or you can share your videos on many other forms of social
media. Directing traffic is your main goal.
With that being said, your viewers will be directed to your videos by using original and
unique keywords in the title of your video. This means that when people search for
something on Google or other sites, your video will be shown if the user’s keywords
match up to yours. It’s very important to be different, and add as many keywords as
possible. This will improve the likelihood of viewers. When users view your video and
enjoy the content or products, they are sure to follow you to keep up with more videos
you post. If a user subscribes to your channel, your newest videos will always pop up on
their dashboard and they will be able to keep connected to you.
Just like Facebook and Twitter, YouTube allows you to create your profile. This is
encouraged, as a blank page with no picture or information about yourself or your
business will not interest anyone. If you have a Google Plus account, that will
automatically be linked to your YouTube account. This means that your YouTube profile
will be the exact same as your Google Plus account. These to platforms are now tied
together-so if you edit one, the other automatically edits as well.

6. YouTube has common features that most other forms of social media do. You are able
to directly message other people, comment on other people’s videos, and even
comment on your own. Gaining popularity means doing a lot of this- and very often.
Communicating with people who follow you or comment on your videos is an excellent
way to boost what you’ve posted. The more people comment on your videos and you
actively respond respectfully, engagement will become simple and the visibility of your
channel will be easily noticed by many others.
Advertising on YouTube is great tool to utilize, but is more advanced and will require you
to pay attention to small details. All these intricacies will be discussed later. In the
meantime, it is important to acknowledge that using YouTube ads can be a great way to
get you money quick. Your ads are shown before or after videos people watch, and they
can click on the ad if they find it interesting.
These are the basics that most people already know, but they should never be
overlooked. There are so many amazing features that YouTube provides people in
order to create or boost a business. If you want to make a name for yourself and
potentially make a living off of creating YouTube videos, read on and learn what it takes
to become a marketing master.

7. The Ways that Businesses Are Utilizing
YouTube
If you own a business or you are creating a new one, how will YouTube help you?
YouTube enables you to get a jump start on increasing the awareness of your brand
and get paid if you do things correctly. There are many famous names in YouTube, and
some of which make millions on their videos. Although once, they were in the same
place that you are now- trying to find a way through the millions of YouTube channels by
creating something different.

8. Other companies on YouTube are currently utilizing various strategies and techniques
that have made them become successful. You can use these exact same strategies on
your channel, and become very popular in the community. The keys to your success are
listed below. Read carefully, and become a marketing genius.
Start by Building Your Own Unique Brand
Many people can name successful YouTube stars and channels off the top of their
head. Jenna Marbles, FailArmy, PewDiePie, ToyGenie, and Mike Chung may come to
mind when you think of YouTube sensations. These people, in their own home, created
something completely original that people can relate to or be entertained by. Now, as
big as they have become, some even have their own product lines that their huge fan
base is always eager to purchase. YouTubers that start to become very popular get
sponsored many times, and the money they pull in is incredible.
Creating a YouTube channel that makes you money is considered a dream come true
for anyone. It’s one of the easiest jobs in the world! You get to talk about something you
love and are passionate about and become famous for it. The opportunities are endless
when you become a YouTube sensation. Even if you aren’t selling a certain product or
promoting a business, having millions of people view your videos pays you. It’s all about
having great quality videos that relate to a substantial amount of people.
The audience that your videos relate to become to know you on a very personal level. If
you are creating your own brand name, it’s important that you are confident and
charismatic. Whether you are opening toys on camera for young kids to watch, or your
poking fun at heated topics, it is essential that you make it exciting. No one wants to
watch a dull and boring video with poor quality.

9. The Basics of Content Marketing
The basic definition of content marketing (for those who may be confused) means to
create your website with content that interests people and creates a flow of visitors. The
terms ‘content marketing’ are referred to written content, such as articles and blog
posts. If you are great at writing, then you will have many benefits to content marketing.
By doing this you can easily write about your niche-whatever it may be. You can provide
people with informational articles, personal blogs and stories, or use persuasion to sell
products. By doing this, you are able to talk openly with the people who visit your site.
Again, the more you communicate with your followers or fans- the more you will be able
to sell future products or make money on your niche.
Articles aren’t the only thing that you can use to entertain your audience. Some of the
most popular online bloggers are connected to YouTube and upload videos to go along
with their articles. This enables the user to connect easily with followers and fans on
many different platforms, and creates exposure. If you have an active website,
connecting with YouTube and uploading regular videos that match your content will
boost your marketing and help generate potential sells.
Advertising and All its Possibilities

10. Advertising your products or information on YouTube can also be done very easily. If
you simply want to make an ad in order to generate more followers and promote your
business, it can be done. If you don’t want to create ads, you can also share your
YouTube videos through all of your social media sites that you use actively. Anything
can create more views, even if it’s only one view at a time. This is the trick to making
your videos go viral online. If you continue sharing your work, it could eventually lead to
being viewed by millions.
On the aspect of advertising, there are so many examples of companies that went from
mediocre sales to millions just by creating a few online ads. Old Spice, for instance,
posted a few ads on YouTube. Due to the constant use of YouTube by millions of
people around the world, their sales increased dramatically almost overnight. Many
others have created books that didn’t sell to well, until they posted YouTube ads about it
or contacted a famous YouTube sponsor to promote the books. Many toy companies
are now paying ordinary people a lot of money to open new toys on YouTube and brag
about them. They make more money due to this. If you own a business, advertising on
YouTube or having someone else promote your items is a very clever way to generate
sales.
Viral Videos- Millions of Views
A lot of the time, businesses create videos with the main goal of them going viral
instantly. These businesses are known by everyone in the world, such as Target, Pepsi,
and Nike. These large corporate companies continue to create viral videos to promote
the sales of their products.

11. Extra Value Style
YouTube videos can be used by people to provide information and tutorials. If you are
not selling products or advertising a business, you can simply provide your viewers with
much needed content and instructions on how to do something. For example, these
videos relate to anything from tutorials on how to decorate your home, edit your website,
change your car tires, and more. If you are using this tactic to sell products, you can
include your own products in the videos to show how well they work, and include your
brand name. This provides viewers with very helpful information- whether you’re selling
items or just making instructional videos.
Materials for Marketing
For a larger marketing strategy, businesses have used YouTube quite often. The video
is not the main focus of this tactic- the ads are. If you have a website, the videos can
pop up on them when a viewer is reading your content. This lets people know that you
do have an active channel, which leads to more subscribers. The video pop-ups will
eventually push them on to a landing page (pages that sell eBooks, software, and often
and have buttons for purchasing.) These pages usually have a very unique way of
pulling in buyers by using words that interest them immediately and convince them to
purchase products. If you want your conversation rates to increase, this is a great way

12. to start. You can combine this tactic along with your many other ways of marketing your
content.

13. How to Create Your Own Marketing Plan
Now that you’ve been introduced to how YouTube has made businesses extremely
successful, it’s time to learn how you, as a beginner, will create a marketing plan that
suits your needs. There are so many ways to go about doing this, and it all depends on
what your goals are as an entrepreneur and what you will be marketing to the public.
It is important that you have the basic fundamentals of starting, such as funds and
materials to create the best plan and make great videos. Before letting your imagination
run wild, it is vital that this is where you begin- it’s your key to success. Read on for the
basic first steps on creating your brand.
Creating Your Perfect Brand
As mentioned before, you need to create a plan before trying to dive into the YouTube
community with high expectations. If you already have a business or a website, you’ve

14. already got this part covered. If you don’t, then you need to begin by developing your
company based on your ideas. You’ll need to create a name for your business as well
as a logo, and your own personal online identity. Doing this is important in many
aspects, as it enables you to combine your online products and generate more visibility
to the videos. It is the most professional way to start your YouTube career.
Instant sales may not happen- it requires time and patience, and tactics to get your
brand promoted. In your videos, it’s important to have your logo or business title placed
where the viewers to see it in order to make people more aware of it.
Figure out Your Video Style and Regularity
How do you make your video great and valued by people? It’s important to make your
decision on how you will market your company or products. You’ve already been
introduced on how you can use YouTube as a place to post ads, boost your company’s
website, and how to use it amongst other forms of marketing and sharing. It’s time to
decide how you will perform in your videos, what it will take, and how to be professional.
You need to think of all the small details it takes to make a professional video- such as
hiring a green room or purchasing video editing tools. Do you want to be in your videos
or do you want someone else to talk for you? Are you camera shy and simply want to
record your voice over slideshows? These are the questions you need to start asking
yourself.
You can create many types of videos. You can do it for free in normal quality, or you can
invest in fancy equipment to make your video stand out. The viewers are more attracted
to videos that look professional, and are in HD. The videos you have in mind might be
expensive, and will be a full time job.

15. If you want to invest in the products it takes to make an outstanding video, start by
curating a budget that will work well with your monetary situation and your time frame. If
you decide to use YouTube for advertising only, this is extremely important. Advertising
can be costly. If you want to advertise as well as create your own videos, you need to
plan accordingly and research the prices of everything and how much it will cost you in
the long run. Doing this will keep you organized, and organization is key to successful
marketing.
Figure Out a Special Tone and Niche
If you will be uploading videos to your channel regularly, you need to decide on topics
you will cover, your niche, and the audience you are targeting. There are millions of
videos on YouTube, and your niche needs to stand out from the rest of them. How will
you make your videos more intriguing and unique than competitors? You need to decide
if there is a market for you on YouTube. If there is, you have to learn what it takes to
stand out amongst everyone else, especially if there are many other videos already
uploaded by other users in your niche. Further on, you will learn how to increase
engagement of your videos and generate sales and positive statistics.
Create Your Plan

16. If you already own a business and want to use YouTube to market it, you’re already
ahead when it comes to the costs of creating your videos. If you are brand new to all of
this and want to make a living via YouTube, you need to be smart with your money and
figure out how over time you will generate sales. You need to decide if you are going to
use ads or find a sponsor, and you need to calculate how much revenue you will receive
by creating videos. You have to get hundreds of thousands of views on your videos if
you want to get paid.
Increasing your viewers is one of the most important aspects of your plan. It’s the only
way to make your channel grow and make your videos viral. If you are just starting, you
want to create your first video strategically by making it different. For example, you need
to use unique keywords in your title to attract viewers. After you get your first 100 views,
you can become more successful from that point, especially if you share your videos on
other forms of social media. This will generate more subscribers, and could potentially
lead to getting a million views. After your first video has hooked a large audience, you
can then create more videos to keep the traffic flowing. Study how other YouTube stars
have made it big- they were once in your shoes. See how they’ve grown successful over
time by watching their oldest videos and how they produced them.
After you’ve decided on your business plan and the details it comes with, you should log
everything on a piece of paper. Think of this as your marketing outline. Plan ahead of
time the types of videos you want to create and how they will be scripted. Jot down
keywords that will pull viewers in. Thinking ahead and staying organized will make your
marketing plan run much smoother.

18. Ways to Make your YouTube Videos Look
Professional
Even if you have a perfectly outlined plan on how to create your videos, you won’t be
successful if you don’t have what it takes to make great content. High definition videos
look the most professional and you always have to be optimistic. Engaging people is
your goal, and there are many options to make this happen.
In order to boost your personal reputation or the reputation of your company, you need
to have professional looking videos right from the get-go. Unfortunately, even if you are
selling amazing products, viewers won’t be interested in them if your videos make you
look like an amateur. You need to improve your production skills in order to make sales-
your videos are representing your business.
You Can Make Professional Videos Without a Camera
In order to make videos look proper and professional, you will most likely need an HD
camera of some sort, but it isn’t needed in the following forms of video creation. It
doesn’t matter if you are doing personal vlogs or documentary style videos- no one
wants to see a video in bad quality. Editing software is a necessity, as it’s almost
impossible to make a full video that is 100% perfect. You’ll need to learn the skills and
decide how much money you want to spend.
If your goal is for your video to end up on a landing page or explain your business, you
don’t even need to be in your video. If you look at landing pages, you’ll notice many
videos are simply shot by explaining a product and showing it, with only a mystery
person talking as they do it. The famous YouTube channel “ToyGenie” opens toys and
shows them off, and all you see are her hands and hear her voice.

19. Also, you may have visited a small company’s home page and may have seen them use
videos that only have whiteboard animation or cartoons with voiceovers. Many
informational videos on YouTube that show you how to use a computer only show
what’s happening on the screen. There is no one in the video, just a voice and a clear
quality of what the person is doing on the page.
Mr. Sunday Movies is a great example of making success by these types of videos. Mr.
Sunday is a YouTube channel that reviews films, talks about news, rumors, gossip, and
facts revolving around the industry. Just like ToyGenie, you never see the guy who
makes the videos. His videos are mostly composed of images he has found online and
he comically talks about the pictures and topics.
If you are a beginner and you are feeling unconfident about how to make your first
video, this is a great way to start. You don’t always have to start your channel with a
bang in order to make views. There are many other videos you can make on YouTube-
options are limitless.
Podcast Style Videos
Podcast videos are basically a still image throughout the whole video, and are usually
not a good way to start. Unless you are absolutely fascinating, hilarious, or have the
most unique video title, the possibilities of podcast videos becoming viral are very slim.
If you decide to make videos like this, you have to constantly share them on your
Facebook or Twitter in order to get any views or subscribers. You can make podcast
videos, but note that they are generally less appealing and most people don’t enjoy
watching them.
Slideshows in Your Videos
This is a big step above podcast videos and will be much better at grabbing someone’s
attention. Using slideshows in your videos while you talk can be used for many
purposes, such as for comedy or to better illustrate what topic you are covering. This is
a very easy way to make videos, and simpler than any other option. Most likely you
already have all the tools you need to create it. If you have PowerPoint, then all you
need to do is save your slideshow as an MPG and record audio over it. That’s all it
takes to make a video like this!
Whiteboard Animation Style Videos

20. Whiteboard animation videos simply show people drawing animations on a white board
as they narrate. You can also have a set of illustrations ready to go, and talk as you
show them. This is another easy video to create and all you need the right software.
Fiverr is a website of freelancers, and you’ll find many posts by the site’s users willing to
make simple script whiteboard animations for just $5.
Screen Capture Videos
Screen capture videos only record what you are doing on your computer screen. Ideally,
these types of videos are created to talk people through creating phone apps, installing
software, how to format documents, and other things on the computer that confuse
people who aren’t tech savvy. Software such as ‘Screen Recorder’ allows you to record
whatever you’re seeing on your computer screen. These videos are very useful if you’re
selling software or promoting your website and want show a demo of it on the screen.
Make the Best Quality Videos with a Camera
Without having a camera, you can still become very successful on YouTube with the
previously mentioned video options. The previously mentioned options are great, but
you won’t get as much out of them as you would by recording a video with a camera.
Whether you want to vlog to promote your brand, create a Kickstarter video, document,
or make ads, you’ll want to make your videos with an HD camera featuring yourself
and/or other people. These options take a lot of knowledge about editing and recording,
and you need to invest time to learn these necessary skills.
The Hardware You’ll Need
If you have a basic camera, that is okay. You don’t need to drop thousands of dollars on
a brand new professional camera if you don’t want to. You can still be successful on
YouTube with a simple camera. It might not be as great of quality, but if it’s 1080p, that
is still very good quality. In this day and age, most smart phones are capable of making

21. HD videos, though phones tend to not focus as well as a camera. If your phone camera
works well, that is a very easy option to begin with.
The one thing that is very important amongst all other details is the quality of your sound
recording equipment. All too often, people make videos in large empty room with bad
acoustics. You will sound muffled, echoed, or viewers might not hear you well at all. If
you have poor sound quality in your videos, people will easily recognize you as an
amateur and no one wants to watch a poor sounding video to the end, even if the
content of the video is great. If you have a camera that plugs into a microphone, that will
be your best option. If you can’t afford that, the alternative is to record in a smaller room
without background noise.
There are many other hardware options that can also help make an outstanding video.
Multiple cameras will enable you to set up multiple shots of the action, which will give
you more space to edit when you’re finished. Lightboxes and white backgrounds are
also simple tools that can make a huge difference in making your video look more
professional.
The lightboxes and white backgrounds can be easily mimicked with stuff you probably
already have in your house. If you have a lamp, angle it in the correct direction. A white
bedsheet spread completely flat against a wall can take some effort, but it’s free! You
can also go to your local library or university and potentially rent a white room for a
decent price. During post production, all you’ll need to do is edit brightness.
Pre- Production Steps
Pre-production happens long before grabbing your camera and recording. Before you
make a video, you need to create what will define your video most- a script and a
storyboard. The script is obviously what you are going to say during the video, and the
storyboard will help determine where each segment of the video will be shot, or when
you might switch angles. These are appropriate for people wanting to film a very
professional and still video. There are many people who want to create a purposely
rough film, which means just pointing the camera and shooting. This can be for
documenting or walking around to show things. If the rough documentary style is what
your aiming for, a storyboard isn’t necessary.

22. You will always need to know what you will talk about and record before you start, as it
helps to prevent from losing focus during your recording or forgetting words. The script
vital because it will be what initially grabs people and pulls their attention. Having a
strong script that is persuasive (if that’s your objective), and covers your main points
appropriately you will look as though you’ve been making videos for years. Talk
naturally, and take a second to breathe between sentences. If you want to look and
sound professional, it’s best to know what you’re doing ahead of time and memorize key
points.
What to do During Production (Filming)
Clearly, the most important part of making a video is the “making” part. Your objective
should be making yourself look sharp and professional. If there is someone standing in
for you or other people starring in your video, they need to look appropriate as well.
There are many tips and tricks in production- one of the biggest being to record more
content than you need. The more footage that’s captured, the easier it will be to edit,
mold, and cut sections out that don’t make sense or where you made a speech mistake.
It was mentioned briefly that pausing and taking breaths between sentences is crucial.
By doing this, you aren’t speaking too quickly for the viewer and you are able to catch
your breath. You will also avoid speech impediments such as stuttering and
stammering. Take note that you should pause often and a lot, especially at the
beginning and ending of each segment. This gives you so much wiggle room when you
are later editing your video.
During production, you don’t want to look sloppy. No one will take your business
seriously if you are in lounge clothes and you look like you just woke up. You, as well as
the people in your video, need to look professional and put-together. Your goal should
be to look smart and attractive, without overdoing it. Keep in mind what’s trending now
and watch other professional YouTube videos. You’ll notice their hair is done nicely,
they look fresh and clean, and they are dressed appropriately for the theme of the video.
Don’t wear a suit if your recording a video in your bedroom, it’s a very amateur move. If
you look good in your videos, you’ll easily get more views.
Lighting seems to be something that people often forget about, but is very important and
can change how your video looks dramatically. A large glare or blur will happen
completely blinding you out of the shot if your lighting is too bright and too close. You
will need to test out your lighting before you shoot in order to determine the best place to

23. stand- whether it’s by natural light or away from certain places that are too bright. This
may all seem like common sense, but you’d be surprised how many people forget this
and produce videos that make viewers squint and look away.
Also, you need think about the composition of the shot. Is it clear that you’re the main
focus and other distractions are tucked away? Is the shot engaging? Could you change
some things around to make your video more appealing and interesting? If you are
doing shots in the scenery, you need to be able to understand angles and depth. In
scenery shots it’s necessary to have your elements around you. If you want your video
to still have scenery but be closer up to your face, you can bring the foreground into
focus and blur the scenery. The viewers will still see it in the background, but you will be
the main focus.
You can have scenery as your background, but backdrops are also a great
consideration. Deciding where exactly you want to create your video and how the
background should look is crucial because it should match the context of your video. It
will be confusing to viewers if the both don’t relate to each other, and it’s also very
distracting. A great option for filming is in an office if you have one- it will show the
professionalism of your business and most likely you’ll have the name of your company
somewhere in the background already. The setting needs to be professional, and even
an empty room will look nice.
If you get this wrong, it can completely change the flow of well-crafted video. If you have
an office, then this is a good choice to give you a professional setting that will be free to
use. Alternatively, you might choose a spot in your home to use. Take a bit of time to
prepare a corner of a room and ensure that it looks the part. That might mean removing
some items or choosing a few things to be in the background. To give your video an
extra professional boost, have your logo in the background somehow, whether it’s on a
banner in the background or edited into your video.
Take a look at popular vloggers who have been making videos for years, and see how
they use their background. Many have fun and noisy backgrounds that match their
personality, while others sit behind a desk with their products in focus and a white wall
behind them to make the tone more serious. A white wall is always great to have, and
its easily found. You don’t want your background to be too distracting from the main
focus, whatever it may be.
All that’s left now is to set up your camera/cameras, hit film, and you’re ready to roll!

24. Post Production Essentials
Post production happens when you are finished with all the footage and the editing
begins. You will be cutting things out and combining the best parts, and possibly
rearranging your video to make better sense. The final product of your video should be
easily watchable, flow naturally, and show viewers positive energy throughout it.
In order to edit your video to make it look professional, you will need editing software.
There are many options of software you can use- some of which are very cheap and
some outrageously expensive (but worth it). Adobe Premier and After Effects are a
package deal if you purchase the Adobe Creative Cloud Suite. This is premium editing
software that is very expensive, but if you want to be able to edit your videos in the
fanciest way possible, this is your number one pick. Sony Vegas Pro is another good
option with similar capabilities but it is very expensive as well.
If premium editing software is not in your budget, you have much cheaper options, and
a few free choices. YouTube has a built in editor. It’s not software, so it’ll be nothing that
you have to install. Microsoft Movie Maker is another free option and it comes preloaded
with Windows products. These editors are good for the most basic of editing, but you
won’t get the fancy options that you would receive from purchasing the software.
When you begin editing, you want to remember that your video needs to stay in high
energy. You’ll want to remove parts of your video that are still, and parts that you don’t
need to say or do. All unnecessary footage should be chopped off. Taking out parts of
your footage will make your video clean and organized.
Switching camera angles can make your video look very sleek, as if it were done by a
professional video maker. In many fancy videos, different angles are edited together to
create the illusion of constant movement. Videos that are produced in this way are very
appealing to viewers- it keeps things exciting. When editing, it’s important to be careful
and not lose any frames. The position that you are in at the beginning of the video
should be the same at the end. If they aren’t, it will look very awkward and confuse
people who watch it.
Jump cuts are a common technique used when you are making more of the
“homemade” style of videos. This form of editing includes cutting similar shots together
or skipping frames. This style of editing should only be used in these types of videos.
Creating jump cuts in your video without a transition between them will make your video
ultimately look very unorganized.

25. More than likely, you will need to use transitions between shots and frames that are
similar. To simplify the meaning, transitions are used to create a break between shots
by using an animation or a picture of some sort. They shouldn’t be used often or it will
make your video look amateur, as if you were too excited about your editing software
and wanted to throw random things in your video at unnecessary times. The end
product will look a mess.
Editing can completely enhance a normal boring video into a professional and
entertaining video. There are a few tools you can use while editing to market your
company or products. You can easily insert your logo into the corner of the screen, and
you’ll see that most successful YouTube channels will always have it. It’s basically a
trademark on your video. If you want your products sold, your company name has to be
visible. YouTube’s built in editor now has the option to add an opener to your video, and
you should utilize this. It’s a brief introduction to your video and makes the transition to
your video very smooth.
You can also use music in your videos which can be a great tool, but you’ll want to keep
it quiet. You don’t want to distract your viewers with a song when the main focus should
be on you. It’s also important that you have the artist’s rights to use the music in your
video. If not, you can rely on Fiverr for people to create music for your video. Many
people will create music for you and give you the rights to it for a small fee. Having good
background music on your video can make your content more appealing, but too much
of it can be distracting and obnoxious.
Another small tactic you can do in editing is adding “bottom thirds” to the bottom of your
screen. Bottom thirds are captions that will help narrate your content, show viewers
what’s coming up next, or add additional information that pertains to your video. It’s not
necessary, but it can make your video look very professional, especially if you use your
own custom font.

27. Make Your YouTube Videos Entertaining,
Likeable, and Impressing
You’ve now got the basics down on how to create videos, edit them, and everything in
between. But do you really know how to make great videos? Entertaining videos are
sometimes all it takes to promote your products or company and make money.
Getting likes and shares on your video is ultimately the most important thing when you
post to YouTube. In order to get those, you clearly need to have a great video. Having a
video that a mass amount of people can relate to will help generate the exposure of
your video and get you a large amount of subscribers.
The Importance of Making Your Titles
It’s essential to have the best title and perfect content keywords to attract people. Too
long of a title, as well as too short, won’t pull anyone to watch it. The title decides if the
viewer wants to watch your video or continue scrolling. Your title will have to be
connected to your video. This is common knowledge that you should already have, but
many YouTube users create titles that make no sense in combination with the video
content.
There is so much content on YouTube these days, and all of them have similar titles.
People have searched so many different subjects all with common titles like “how to use
an iPhone,” or “how to begin weightlifting.” Viewers have also seen endless parody and
fail videos.
If you want your videos to generate likes, comments, and shares, your title has to stand
out from the rest and be completely original. Try to think of it in a way that will compel

28. viewers to click on your video. You’ll have to think outside the box and create a niche of
your own and a title that no one else has- something different and unique.
If your title says “How to Use iPhone 5s and Download Apps,” it will get way more views
that the previously mentioned “How to Use an iPhone.” Combining two different subjects
will help your title become noticed much easier. The difference between the two is that
one has more keywords and details that will pertain to people searching for that exact
question.
For instance, Rob Dyke has become very famous and his channel has many
subscribers and viewers because he covers fascinating topics that no one else has. He
has many series discussing weird phenomena in the world called “Seriously Strange,”
and covers topics about murderers in his “Serial Killer Files” category. The videos
become addicting to viewers. Your main objective is for someone to say “WOW,” at the
end of your video. There are countless other channels like this that have done so well
because they provide videos to people who can learn something new or laugh. FailArmy
started off small, and now have millions of subscribers and let people send in their ‘fail’
videos to them. Try to keep your mindset like this- have creative titles that interest
people.
Your thumbnail to your video is also very important in drawing people in, surprisingly.
You can gain so many more viewers just by simply having a thumbnail that is custom
made and captures people’s attention. Your thumbnail should be visually pleasing and
show in a basic way what’s going to be going on in your video.
How to Get Likes
There are many ways to get likes, especially if you’ve followed the directions previously
stated with an enticing title. If you can’t perfect that, there are still many other options in
generating subscribers, likes, and shares.

29. You’ll notice in most professional YouTube videos, the person in the video almost
always says “please like and share this video, and subscribe for more awesome new
videos to come.” This is the simplest way to get more likes and views. It’s as easy as
asking. A lot of famous YouTuber’s, or YouTuber’s beginning out, will mention at the
end of their video that “if this video gets 1,000 likes I’ll upload the next part,” etc. Having
a pop-up at the end of your video for people to click on, whether it’s to subscribe or
watch another video you’ve made will help a lot. You can easily do this with your editing
software.
On another note, you have to obviously be an enjoyable person to watch with good
energy and a fun tone (if that’s what you’re aiming for.) This is easy for some people,
but not so simple for others. Many people are camera shy or have trouble speaking
publicly. Some people just aren’t born as outgoing as Jenna Marbles. You can start slow
with easy steps such as remembering to smile and using hand gestures to show
enthusiasm. Body language is everything sometimes.
You shouldn’t jump into your video by trying to force people to buy products or acting in
a negative manner. This can be off-putting to viewers. You won’t generate likes from
acting this way, you’ll generate blank stares and eye-rolls. You need to speak
comfortably as if you were talking to a friend or family member, and you need to stay
optimistic, calm, and easily understandable. Ask viewers to comment on your video and
mention you’ll openly reply to your fans comments.
If you know for sure that being charismatic on your videos is not going to happen, it’s
okay! Some people just aren’t born natural leaders or outgoing. We discussed earlier
how you can create videos that don’t show you at all, or maybe only show your hands if
you’re doing videos similar to ToyGenie where things are just being opened, shown off,
and talked about. Another great option is to have someone stand in for you and read
your script- you just need to record. Learn your strengths and weaknesses and play
around with them to decide what’s best for your channel and getting people to watch the
videos you post.
Lastly, in any business, you want to provide your viewers with value and content that is
meaningful to them in some way. You can truly inspire many people or sell a product to
someone. If they love the product or have been moved by your video in some way, they
are more likely to share it and produce more views for you.

31. How to Set Up Your YouTube Account Easily
There are many basics when you begin uploading videos to YouTube. When you upload
your first video, you will officially have your own customizable channel, which is the
main URL that all of your content will be posted to.
Your Profile Picture and Cover Image
Having a profile picture and cover image on your channel will be your first basic options
when customizing. With Google Plus being connected automatically to YouTube now,
your profile pictures are a bit limited. Google plus prefers that you use a picture of
yourself, but you don’t have to follow those guidelines. Following their rules will
ultimately help you get the most out of Google Plus and the features it comes with.
If you have a Facebook account, you know that you have the option to put a picture as
your cover image to describe your personality or make your Facebook more appealing.
This is the same with YouTube. The cover image is a large picture on the top of your
page, and if you are marketing this is a great area to place your company name and
logo. Not having a cover image looks unprofessional.
Your ‘About Me’ Section

32. When you fill out this section of your channel, you don’t need to write every single detail
about your life, company, what your videos will pertain to, etc. You should insert
keywords about your channel and a brief description of yourself and your company. You
should be persuasive enough to make people want to watch your videos, and highlight
your most popular videos. When people search topics on Google, the unique keywords
in your ‘about me’ will lead them to your channel or your videos. Your main goal in this
section is to get people excited to watch your videos.
Having Different Playlists
Playlists are a very important feature on YouTube if you intend on creating a bunch of
different videos covering many different topics. If a viewer goes to your channel and you
have uploaded thousands of videos, they won’t know where to start. Think of your
playlists as categories that people can sort through and find the topic that’s the most
appealing to them. It will also easily help your followers get to know what your channel
is all about.
Your Channel Trailer
This is a new feature that YouTube has created. The “Channel Trailer” is basically in the
form of an add, that sums up and highlights the uniqueness of your channel in a small
clip. The channel trailer should also be high energy and exuberant- it can help people
decide if they want to subscribe to you if they were unsure about it!
Linking Other Social Media Accounts
One of the greatest features of YouTube is that it allows you to connect your channel
with most of your other social media sites. This is a very powerful tool to utilize! If you
link your Facebook and Twitter accounts to YouTube, it will make your success much
easier. It makes your videos easy to share and show off to all your friends on the other
accounts. You can also link your website to YouTube, which will give you the most
benefits when your marketing. Viewers will easily be able to check out your website
after seeing a few videos.
Featured Channels
You can use the featured channels tool to post other users that you recommend. If you
like their channel and associate with them, or if you work with this channel, you can
show them off in this section. You can become friends with other famous vloggers and
possibly make money with them in the future!

34. The Importance of SEO Keywords
SEO keywords will help boost your channel as well as everything else previously
mentioned. In order to get promoted in the YouTube video, we’ve discussed how you
should have great quality videos (HD), original content, and a professional looking
channel. Your videos can be promoted in special way too- with the use of keywords.
Introducing SEO to your Videos
Search engine optimization (SEO), means using key words that help people find your
videos easier on Google or YouTube. These two sites are very similar, and YouTube’s
search engine was built by Google. People find content by searching for it- it’s as simple
as that. Keywords will help get your content found easily.
If you already know your niche or topics you will be posting videos about, search it on
YouTube or Google to see how many other people have already done it and what your
competition is. This will help you make new keywords of the same type of content, that
is unique compared to everyone else’s videos in your genre. The best scenario is that
you will find a topic that people are interested in, but has yet to be covered. This can be

35. difficult, but it can be done. If you’re covering something no one else has covered yet,
you are basically guaranteed success! You are most likely going to run into a lot of
competition, so prepare yourself. You can get ahead of them by using special keywords
to make your videos more visible when people search your topic.
For example, if the video you’re making is about how to play the guitar, you might want
to use keywords like ‘guitar, beginner, lessons, acoustic, learning, learning music,
strings,’ etc. By doing this you will promote your video and briefly describe the subject of
it. Think of the keywords as little roads people take to find your video. If someone is
watching a similar video, yours might pop up next in the “suggested” section after the
video they watched is over. In turn, your video can also pop up on Google when the
searcher enters keywords you have used.
You have one final option to ensure your videos are indexed into Google and YouTube.
You will be asked to write a brief description when you upload your video, and this is
just as important as keywords in your title. In your description you should reinforce these
keywords and add external links to your other social media accounts. The description of
your video should make people intrigued and want to watch your video. Uploads that
have no description get less views, so it vital to at least write something.
Additional Optimization Tips and Tricks
Asking people for help on your other social media pages in order to promote your videos
is a very good start. Share with friends and family, and start by getting a small amount
of likes, shares, and comments. Remember, this is just a start. It will help get your first
50 views and lead to your first million.

36. Something that a lot of people fail to realize is that YouTube knows how long people
watch your videos. If someone watches your video, are bored after a few seconds, and
exit out while it’s playing, YouTube will see this as less valuable content and rank it
lower amongst other videos in the same niche. Shooting shorter videos can stop this
from happening. If you make a thirty-minute-long video, it better be very interesting from
beginning to end.
The Best Ways to Interact with Your Fan Base
To get the most out of creating a fan base is by talking with them. It’s as easy as that.
When viewers see you actively responded to people who comment, they will get excited
to comment in hopes that you respond. More comments on your videos will mean more
views. In your video, ask viewers a question, or be purposefully controversial about
something that makes people want to reply with their own opinion.
When you do engage the people who are watching your video by asking questions at
the end, it easily makes you more approachable and appear more confident. You should
continue to stay active in responding to comments people have posted, even if there are
only a few. Don’t be discouraged if you only start out with a few comments- it will
eventually lead to more if you keep responding. A valuable tip is to make sure you
enable push notifications when people comment on your videos, or get an email when
someone comments. This way, you can start your day by responding to everyone who
has commented and not miss anyone.

38. Your Advertising Options on YouTube
Many people want to skip the copious amounts of time and effort into waiting for their
video to become viral. Some people want to get ahead on their YouTube career right
from the get-go. If you have the money to do this, then you will be guaranteed instant
views and likes. In turn, the money you spent on buying a YouTube add will pay itself off
when you start getting millions of views and the money starts pouring in.
Advertising on YouTube has many benefits, and basically means that you can insert
ads for your videos at the start or end of other people’s videos. If your ads are placed on
videos of people who are already YouTube famous and have millions of subscribers,
you can immediately expect to gain many views, likes, comments, shares, and
subscribers. Of course, your video still needs to have great content and interest people,
or the ads will pointless
What Are YouTube Ads for?
YouTube ads are excellent if you are trying to show the name of your brand more often
or promote your channel and videos. Although this is great and can help build
successful YouTube marketing, there is a downside.
Ads on YouTube are annoying to a lot of people trying to watch a specific video, and
most ads get skipped or clicked through. They are interruptive during a video that
someone is already really invested into watching. Your ad has to be very persuasive in
order to keep people from skipping them. Statistics have noted that 80% of users don’t
buy products on YouTube simply because of the ad’s interruption and annoyance.
YouTube ads can be a great resource in some cases, but it’s not the best place to get
instant sales. Ads are more popular for the promotion of your channel, so you may want
to consider Facebook video ads if you are trying to generate sales on a certain product
immediately.
How it all Works
Just like Facebook ads and Google Ads, YouTube ads work in the same way. It can be
very profitable if you use it in the right way and target the ads to the audience based on

39. age or location. The way the ads work is by PPC (Pay Per Click), so only if people click
on your ad and watch it until the end will you benefit from them in the monetary aspect.
Ads will be shown on smart phones as well as computers, so it’s possible that millions
of people will see your ad easily. Ads are highly effective if used correctly- it was
estimated in 2013 that advertisers spent roughly five billion on YouTube ads. If you
choose to go this route, you could make a fortune.

41. Make More Money on YouTube by Gaining
Popularity
You now know just about every essential aspect when it comes to YouTube marketing.
You’ve learned what it takes to gain popularity and how to use YouTube and all of its
features in the best way possible. There are only a few more strategies in your game
plan in order to maximize the potential of your channel, business, or campaigns.
Use Your Analytics
Analytics data is a very important guide that you should check regularly. It will show you
in detail which of your videos are the best (in terms of likes, shares, and views), where
the majority of your viewers are coming from in the world, and how often each of your
videos gets viewed. By keeping up with your analytics, you can make your channel
better over time by posting more content that people enjoyed in your past videos. You
should regularly check analytics on every site that you market on.
Team Up
The term ‘influencer marketing’ wasn’t previously mentioned, but the definition of it was.
Earlier we talked about how it’s a very good idea to partner up with another YouTuber to
help each other profit. Influencer marketing means that you reach out to other very
powerful people in your niche, and ask them to work with you. This works by constant
communication if you ‘team up’ with another vlogger, and you both give shout-outs to
each other in videos you post in order to gain more subscribers. The benefits of
partnering up with someone who has many more subscribers than you do will do
wonders on your channel and make all your marketing dreams come true. Don’t be
afraid to reach out to people, and do it often!
Develop Your Powers of Persuasion
Learning to become a persuasive speaker will highly benefit the sale of your products.
At the end of your videos, you should always mention what you are marketing and
provide the necessary tools that lead people to buy them. Whether you are asking
people to sign up for a website that costs, buy a product, or view your website, you
should use certain tactics to coerce them to do so. Many viewers act impulsively. You

42. always see commercials on TV that say things like “buy now and you’ll get free
shipping,” or “these items are selling fast, so order yours now.” You might want to use
the same effective tactics, or mention that you are having a special deal that will only
last a few more days.
Post as Regularly as You Can
You have to be consistent with your posts. Don’t leave your growing audience hanging!
This is crucial in any form of marketing. This doesn’t mean you have to post every single
day, but you should at least post every week. If you are doing very short videos, you
should post more often than just once a week. This ties into being persuasive- with each
video you make you should make viewers excited to come back for your newest update.
The more videos you have, the bigger your channel will become, and your marketing
techniques will advance.

43. YouTube Marketing: What You
Should and Shouldn’t Do
If you’ve made it this far, congrats! You now know basically everything you need to
know in terms of YouTube marketing. We have covered such a large amount of content,
but don’t feel overwhelmed. This chapter was created to refresh your mind on every
topic we covered and the most important points of each one. These are the golden rules
that will lead you on your path to YouTube marketing success!
What to Do

44. • Understand that YouTube is a very powerful tool for marketing.
• Make your videos engaging by having a script ready and somewhat memorized
ahead of time.
• Think about what you can accomplish in the time frame that you have, and how
long it will take you to achieve these goals.
• Consider making videos without your camera.
• Invest in editing software that will make your videos stand out from everyone
else’s.
• Use SEO in your videos and keep consistency with keywords in your titles and
descriptions.
• Make the time to edit your YouTube profile and write your bio, add your business
logo, and add external links.
• Partner up with other YouTubers!
• Embed your videos on Facebook, Twitter, and your own personal website. Do
what it takes to get noticed!
• Record in HD.
• Tell people at the end of your videos to like, share, and subscribe for more
videos.
• Pay close attention to your analytics and statistics.
What NOT to Do
• Don’t have bright lights right behind you or near your face.
• Unless your using them for comic effects, jump cuts are unnecessary.
• Don’t look overdressed. You can wear a suit, but not in your bedroom.

45. • If your unconfident or a bad public speaker, opt to not go in front of the camera.
Use other techniques of recording or have someone speak for you.
• Remember sound quality and its importance. Likewise, don’t have background
noise or loud music.
• Don’t make your titles boring- get creative with keywords.
• Don’t quit! Post regularly! Keep people engaged.
• Cheesy transition effects make you look like an amateur. Use them only when
needed.
• Don’t have negative energy and don’t talk about selling your product the whole
time. You will get endless dislikes and bad comments.
• Don’t make videos too long.
There is so much more to know about YouTube marketing and the best ways to get
started and make YouTube your career. Everything we’ve covered is enough to get you
started, and everything else you’ll learn naturally. Good luck on your future YouTube
marketing career and pursue your dreams!