By Aqib Saleem

1. SHAMS DEPARTMEMTAL
STORE
IN 1983, SULTAN ALI STARTED OUT
SHAMS IN ISLAMABAD’S
SUPERMARKET F6 MARKAZ, THE
HEART OF ISLAMABAD, WITH A
DELECTABLE SELECTION
OF CHOCOLATES AND
CIGARS…MOUTHWATERING CANDIES
TO THE OUT OF ORDINARY SNACK;
WITH AN UNMATCHED SELECTION
OF ZIPPO LIGHTERS TO A TRENDY
COLLECTION OF PIPES.

2. Presented by
Aqib saleem

3. DELECTABLE
CATEGORIES
CANDIES
CHIPS
COFFEE
CHOCOLATES
SNACKS
CEREALS
DRIED FRUIT
SCHÄR
HONEY
Kids Zone
Cadbury
Cartwright &
Butler
Ferrero Rocher
Guylian
Holdsworth
Lindt
Schär
Fox
David Off
M & S
Godiva
Patchi
Hamlet
Nestle

4. PERSONAL CARE
CATEGORIES
BODY BARS
BODY BUTTERS
BODY CREAMS
BODY WASH
BODY/HAIR OILS
CLEANSERS
CLEANSING WIPES
ELECTRONICS
LOTIONS
SHAMPOO
SUNSCREEN
PLEASURE
M & S
OGX
Childs Farm
Aveeno
Dr. Organic
Bath & Body Works
Maui Moisture
Victoria’s Secret
Sukin
Shea Moisture
Banana Boat
Neutrogena
Durex
Trojan

5. BEAUTY
CATEGORIES
COSMETICS
CREAMS
MAKE-UP BRUSHES
SERUM
SKIN CARE
M & S
OGX
Childs Farm
Aveeno
Dr. Organic
Bath & Body Works
Maui Moisture
Victoria’s Secret
Sukin
Shea Moisture
Banana Boat
Neutrogena
Durex
Trojan

6. FRAGNANCE
PERFUMES
DEO STICK
AFTERSHAVE
BODY MIST
BODY SPRAY
GIFT SETS
KIDS COLLECTION
YSL
Calvin Klein
Mont Blanc
Jimmy Choo
Chanel
Michael Kors
Gucci
Carolina Herrera
Versace
Marc Jacobs
Victoria’s Secret
Estee Lauder
Christian Dior
Creed
Burberry
CATEGORIES

7. LIFE STYLE
CATEGORIES
BELTS
GLASSWARE
HOME FRAGRANCE
JEWELLERY
TIES
LADIES BAGS
WATCHES
CUFFLINKS
•BRANDS
•Michael Kors
•Tory Burch
•Kate Spade
•Tommy Hilfiger
•Gucci
Polo
•Armani
•Coach
•Salvatore
Ferragamo
•Mont Blanc
•BBW

8. smoking
CATEGORIES
CIGARS
PIPE TOBACCO
PIPES
CASE
LIGHTER
ACCESSORIES
BRands
Montecristo
Davidoff
Partagas
H. Upmann
Hoyo de Monterrey
Zino Platinum
Savinelli
Erinmore
Mac Baren
W.O Larsen
Clan
Captain Black

9. GIFTS
BASKETS
OCCASIONS
PRESENTATION TRAYS
MOTHER’S DAY

10. TARGET CUSTOMERS
• FOREIGNERS
• ELITE/UPPER CLASS

11. PLACEMENT OF
PRODUCTS
AS CUSTOMERS ARE HIGHLY BRAND LOYAL SO
SHAMS STORE MANAGEMENT PLACE THE
PRODUCT OF SAME BRAND IN ONE PLACE TO
MAKE IT EASY FOR CUSTOMERS TO GET
THINGS.

12. PROMOTION
• CLOUD FARE (SHOPATSHAMS.COM.PK)
• FACEBOOK
• INSTAGRAM

13. GIVE IMPORTANCE TO EACH EVENT
Presented by
Aqib saleem

14. Presented by aqib saleem
Mothers day