Nirala Sweets was founded in 1948 as a halwa puri and mithai shop in Lahore. In 1994, Faisal Farooq took over the business and revamped operations, introducing new packaging and marketing strategies. However, the business struggled after Faisal took out a loan to start a dairy business in 2004, which was later sealed for unpaid taxes. Faisal also spent time in jail following an accident that killed a boy. As a result, the family now lives in a rented home with Faisal's sons working to support their parents and own families.

1. NIRALA SWEETS
Aiman Jamil
Waseem Ahmed

2. Founded Nirala sweets in
1948 as a halwa puri and
mithai shop

3. Faisal Farooq
Took up the business in 1994
• Revamped the entire brand i.e.;
• Changed color scheme
• Reduced serving size of sweetmeats.
• Introduced new packaging.
• Used word of mouth communication
and below-the lone promotional
activities.

4. DOWNFALL

5. • Bank loan to set a dairy
business
• 2004; dairy factory established.
• 2014; factory sealed due for not
paying taxes.

6. Accident which lead to the
death of a young boy.
RESULT;
Spending 10 days behind bars
before settlement with the
aggrieved family.

7. DAIRY
FACTORY
Faisal Farooq’s
name put in ECL

8. CURRENT
CONDITIONS
The family now lives in a small rented house in the
outskirts of Lahore
Farooq’s sons are working hard to support their own
families and their parents.