The Toyota Environmental Challenge 2050 (Challenge 2050) is a set of six challenges that aim to go beyond reducing negative environmental impacts to generating net positive impacts on the planet and society. After significant research and internal and external collaboration, Toyota Motor Corporation (TMC, Toyota's parent corporation located in Japan) declared these six issues in 2015. The objectives, which apply to all Toyota businesses worldwide, are the most stringent and inspiring environmental pledges this firm has ever made.

1. Toyota Environmental
Challenge 2050
Presented by: Naser Vakili
Professor: Susan McVay

2. SIX GOALS OF CHALLENGE 2050
Reduce CO2 emissions from new
vehicles by 90% (2010 baseline)
Eliminate CO2 emissions from
suppliers and dealers
Eliminate CO2 emissions from
operations
Conserve water and protect
water resources
Support a recycling-based
society
Operate in harmony with nature

3. Challenge New Vehicle Zero CO2 Emissions
2050
Reduce global average CO2
emissions from new vehicles
by 90% compared to Toyota’s
2010 levels
2030
Milestone

4. Challenge Planet Zero CO2 Emissions Challenge
2050
Achieve zero CO2 emissions
at global plants
2030
Milestone

5. Challenge Life Cycle Zero CO2 Emissions Challenge
2050
Completely eliminate all CO2
emissions throughout the
entire vehicle life cycle
2030
Milestone

6. Challenge Minimizing and Optimizing Water Usage
2050
Minimize water usage and
implement water discharge
management based on
individual local conditiond
2030
Milestone

7. Challenge Establishing a Recycling-based Society and Systems
2050
Promote global deployment
of End-of-life vehicle
treatment and recycling
technologies and systems
2030
Milestone

8. Challenge Establishing a Future Society in Harmony with Nature
2050
Connect nature conservation
activities beyond the Toyota
Group and its business
partners among communities,
with the world, to the future
2030
Milestone

9. PROGRESS HAVE MADE IN NORTH
AMERICA
Challenge
1
• - 4.1 million electrified vehicles sold in North
America since 2000
• - 18 electrified Toyota and Lexus models on the road
in North America
Challenge
2
- 70 LEED certified Toyota and Lexus dealers in North
America
- 35.000 MT CO2 reduced in the last 3 years from
North America logistics activities
- Zero emissions from Toyota’s hydrogen-powered
fuel cell electriv heavy-duty trucks

10. PROGRESS HAVE MADE IN NORTH
AMERICA
Challenge
3
• - 14% reduction in Scope 1 and 2 GHG emissions since
fiscal year 2016
• - 40% reduction in CO2 emissions from operations
expected with virtual power purchase agreements
Challenge 4
- 620 million gallons of water recycled or reused in fiscal
year 2020

11. PROGRESS HAVE MADE IN NORTH
AMERICA
Challenge 5 - 92% of waste is recycled, reused or composted every year
Challenge
6
- 17 pollinator gardens support the monarch butterfly
migration
- 13 sites engaged in conservation programs certified
by Wildlife Habitat Council
- $275,000 in conservation grants awarded by Toyota
and National Environmental Education Foundation

12. References
Toyota USA | Environmental Ideas & Action. https://www.toyota.com/usa/environment. Accessed 9
Oct. 2021.
2020 Toyota North American Environmental Report.
https://www.toyota.com/usa/environmentreport/challenge-2050-education.html. Accessed 9
Oct. 2021.
TOYOTA MOTOR. “Six Challenges | ESG (Environment, Social, Governance) Activities | Sustainability.” Toyota
Motor Corporation Official Global Website,
https://global.toyota/en/sustainability/esg/challenge2050/index.html. Accessed 9 Oct. 2021.