This document provides information about Chenab Group, a leading textile company in Pakistan. It discusses the group's founding in 1974, key people, headquarters, areas served, and product offerings. Chenab has divisions for spinning, weaving, processing, and stitching textiles. It produces a wide range of products including fabrics, home textiles, garments, and more. The company exports globally and has received several awards for its business success and technologies.

2. Group Members
Hussnain Raza
Usman Shabir
Naqeeb Hussain
Mahad Jamal

4. Company Introduction

5. • It is one of Pakistan’s leading textile group
• One of the largest exporters of home textile
• Chenab's processing unit is considered one of
the best in the country with a complete
processing range.
• It was established in 1974 by Mian M. Latif the
Chairman, later joined by Mian Javed Iqbal
and Mian M.Naeem

6. Founded
1974
Founder
Haji Muhammad Saleem
Mian MuhammadLatif
Headquarters
Faisalabad, Pakistan
Area served
Worldwide

7. Chief Executive Share %
Mian Muhammad Latif (14.51)
Director Marketing and Planning
Mian Muhammad Naeem (17.57)
Director Operations
Mian Muhammad Javaid Iqbal (12.94)
Director Home Textile Division
Muhammad Faisal Latif (02 .45)
Director Garment Division
Muhammad Farhan Latif (07 .32)
Director ChenOne
Muhammad Kashif Ashfaq (06 .49)
Director Overseas
Muhammad Rizwan Latif (03 .00)
Key people

8. To be a leading player in the global textile industry,
providing comprehensive textile solution under one roof,
highlighted by quality, variety and impeccability for our
esteemed customers.

9.  To be the business house of first choice for customers.
 To be a change leader.
 To produce innovative, relevant and cost effective products.
 Setting and maintaining high standards.
 To earn profits by achieving optimum level of production by using
state of the art technologies.

10.  It is a chain of fashion stores owned by Chenab group.
 Its main products that it offers include Home Textile,
Garments, Foot Wear and Furniture.
 Its textile products not only fulfill local demand but are also
exported to several other countries.
 Large amount of domestically produced superior quality
fabrics and garments by Chenab

11. Product Offering

12. Paradise of Textile Products
• Chenab Limited, the paradise of textile fabrics and
products, is a leading composite textile mill of
Pakistan doing business globally.
• Customer satisfaction is the main tool and pivot of
success

13. SPINNING WEAVING
DIVISIONS
PROCESSING STITCHING

14. SPINNING
Chenab Spins finest quality yarns
The spinning facility spread over 520,000 Square feet houses
19,000 spindles with an approximate production capacity of million
Kg’s of yarn every year
WEAVING
Chenab weaving units are equipped with 120 air jet looms of 75,
110 and 134 inches with a production capacity of 36 million square
meters per year, along with 376 auto looms capable of producing
15 million square meters per year

15. PROCESSING
The Processing unit of Chenab is further sub
divided into following categories:
 Preparation
 Dyeing
 Printing
 Design Studio and Engraving
 Finishing

16. Products
 Made Ups
Bed Sheets
Filled Pillow
Duvet
Curtains
Kitchen Accessories
 Garments
Men’s Articles
Women’s Articles
Childern’s Articles
 Fabric
White Fabric
Dyed Fabric
Printed Fabric

17.  Export Trophy winner (8 times)
Businessman of the Year award (4 times)
 Latest technology
 Composite unit
 Power generation plant
 High quality
 Luxuries product

18. High prices
Lack of retailers
Limited number of outlets
Centralized decision making is being used
Partially dependent on yarn and cotton
procurement

19.  International market
 National market
 Diversification
 Discounts

20. Competition offering diversification and high quality
Related unrelated diversification
Lack of quality cotton availability and
High cost of procurement.

21. Competitor
Ideas
Nishat
Masood Textile
Sitara
House of Itehad

22. Marketing strategy is to bring creativity and innovations in
fashions & design which are major assets for controlling all
local and international market.
It has been expanding its export sales through a network of
franchise outlets and selling agents, direct marketing and
strategic alliances.

23. Chenone is targeting Upper & elite Class.
Chenone should offer low priced products in
future to target the upper middle and middle class,
which will give more popularity to the business
and would make them more strong financially.
Chen one target the Middle East and Pakistan.
Chenone target s the people 3 month to 45 ages.

24. Market
To maintain positive image of product
Steady increase in market share
To satisfy customers

25.  To get maximum profit
 To maintain significant research and
development budget
 To increase growth rate

26.  Charging high price for their products as it is giving more
benefits to business
 They designed its products according to the customer
wants and demands.
Chen one product’s have satisfied consumers and has
created brand image among its consumers.
Positioning

27. Product Strategy
 ChenOne offers replacement offers for its clothing
products
 The replacement offer is valid to customers
conditioned you follow the policies and instructions
provided with the product

28. They are targeting the upper middle and elite class
 Its market consists of people who demands best quality
and trendy lifestyle and have the buying power to pay
more for its products
 ChenOne price high for its products but it is justified for
the quality it provides to its customers

29. The major channels in Pakistan are
 Billboards
 Newspapers
 Fashion Magazines
 Internationally it has its own fashion magazine & has
plans to introduce such activities locally as well

30. Channels and Logistics Review
 ChenOne has its own logistics department
 As they have 16 stores operating in different areas
 Fast and efficient logistics system to fulfill their needs
Their every product reaches its destination on time