iMolvi is a brand providing every guy and girl a token of the religion we love. iMolvi is dedicated to provide a diverse array of stylish and religiously promotional T-Shirts, Caps & Hoods.

2. We The Assassin
Presents
iMolvi

3. The Youngsters !!
The Youth !!
We !!
Problems

6. Problems

7. Our Aim/Purpose & Existence
To re-enlist Islamic Values into our life
To show the people of other faiths that ,
“We are not evil”

10. Inspirational Islamic
slogans for today's youth

11. Buying our T-Shirts
you’re not only
helping a good
cause but also
providing for the
needy on an
international scale
“United Nations
human relief
program”

12. internet
Online portal,

13. Supplier Producer Company Consumers

14. Flexible Pricing
Strategy
Quality and grade of product
will be the same as our
competitors but our price will
be relatively low (The price
we have decided for our
product is 600 Rs).

15. The Four P’s
We will show you not only the 4 Ps but
iMolvi’s 4Ps
Product
Price
Placement
Promotion

16. iMolvi’s Strategic Thinking
Segmentation  Youth
Targeting  Undergraduates/Graduates
Positioning  Islamabad

17. Our Policies For Advancements
We intend to hit the mass market.
Our marketing falls under the category of
,“Need Shaping” , as we have a high risk level
due to
1) Our new arrival.
2) Our strong humanitarian agenda.

18. Continued
iMovli will follow a strict discipline due to our social
and moral responsibilities
Thus we shall avoid opportunity costs
Development risk

19. Value
• WE WILL SURVIVE !!
• Because we have value business:-
– For helping Islam
– For helping humanity

20. Customer Value
Customer value Not Equal odd equation
BUT
Customer value = Islam + Humanity

21. Customer Types
We intend to invite people to purchase our
products as customers and then through are
humanitarian and pro-Islamic efforts, turn tem
into SUPPORTERS and ADVOCATES.
Our winning strategy is CHARITY
Never before has charity been this easy

22. Marketing objectives
Marketing objectives include
a) Product awareness
b) Features
c) Turning our products into a addiction through
influence of charity

23. PESTEL Analysis

24. Political / legal
The factor affecting our company is the taxation
policy related to our garments

25. Economic
Raw material is easily available required by our
company to operate

26. Social / Ecological
We will target adults. Our main target market is graduates
and undergraduates. No ecological factor. (We will use
recyclable packaging instead of selling our products in
plastic bags).

27. Technological
We are providing an online portal to sell our products.
There are no barriers to entry at macro level for our
product.

28. FIVE FORCES
MODEL

29. Threat of new entrants
 Threat of new entrants is very high.
 Barrier to entry is low because
everybody has easy access to internet
but they have to come up with new
ideas.
 They will also face threat for their
brand name because their brand will
not have a following in the market.

30. Bargaining power of supplier
Bargaining power of supplier is low because have a number of
options available from where we can get our raw material.

31. Threat of substitutes
There is no direct competitor for our product. Shalwar
Kameez is a weak substitute for our product.

32. Strong Rivalry
Competitors for our product are the following.
o Cambridge
o CrossRoads
o StoneAge
o Breakout
o ChenOne
o Lewis

33. Bargaining power
of customers
Bargaining power of customers is medium.
Customers have the choice to choose other
brands against our product but it is difficult to
find shirts containing our idea.

34. 3 C’s Analysis

35. Collaborators
Collaborators in our domain are suppliers and
customers.

36. Customers
The nature of product and environment will
develop interest in our customers and it will
encourage them to buy the shirts. It will also
fulfill their needs.

37. Competitors
Currently we have no direct competitor in the
market. Indirect customers are already described
above.

38. Marketing Objectives

39. Bring +ve Islamic change in society.
Mission

40. We will spread peace through our message and
attract people towards Religion
Vision

41. Focus on customer’s mind and will work
together in team for positive change. These
values represent our mission and vision
Values

42. Customer Share

43. Customer can get the better quality t-
shirts.
Share of Mind

44. Our brand will promote
our religion and also way
of life.
Share of Spirit

45. We target customer’s heart share by spreading
awareness about ethical issues like each
customer will think that he/she doing ethically
correct.
Share of Heart

46. Customer can easily spend their
incomes on our related products.
Share of Wallet

47. Share of Life?
Share of Heart? Share of Wallet?
Share of Spirit?
Share of Mind?

48. We will ensure the quality of t-shirts
Win through High Quality

49. Win through Adaptation and
Customers can get the t-shirts of their
own choice
Customization

50. Customer Value Discipline

51. Operational Excellence
We will provide reliable with better qualities t-shirts.

52. Customer Intimacy
We will meet the need of each individual
customer through our website

53. Product Leadership
We will provide the leading-edge product to our
customers

54. SWOT Analysis

55. Customer Value Dimension
We will compete on Economic and Psychological values by
providing the product on little less price than other t-shirts
and our brand image will create customer trust and good
relationships with our customers.

56. Behavioral Dimensions
As iMolvi is a new brand so initially , we won’t have
enough customers, but with the time we have
Industry group reports
Surveys of consumer behaviour
Product sales

57. Psychographic dimensions
 We conduct a survey for attitudes, and opinions of
the customer
 We captures the reasoning and emotion behind
people’s decisions

58. Igor Ansoff Matrix

59. Existing Products New Products
 Adult T-Shirts  Polo Shirts
Existing Markets
 Hooded Sweatshirts
Market Product
Penetration Development
 Children T-Shirts  Laptop Covers
New Markets
 Mobile Covers
 Caps
Market
Development Diversification

60. Specifications

61. Adult T-Shirts
Width
Measurement Width Length
Length
Small 18 28
Medium 20 29
Large 22 30
XLarge 24 31

62. Children T-Shirts
Measurement Width Length
Small 14 18
Medium 16 20
Large 17 22
XLarge 18 24
Width
Length

63. Packaging
Fiber Shopping Bags
(echo friendly and recycle-able)

64. Sales Promotion
• Buy Three Shirts, Get one Hood FREE
– Limited to Initial three months
+
=

67. News Agencies, Dawn,
the News, etc will be
accessed and the
Print Media
print ads will be
published there.

68. Print Media

69. Website Banners
Top Websites Like
Google.Com , Yahoo.Com
etc Will Be Targeted.

70. Product Portfolio
Currently Plans :-
 T-Shirts  Caps
 Jackets
 Sweaters

71. Components of Sales
10 % Cost Contribution
15 % Profit Margin
15 % United Nations
60 % Cost of Goods Produced

72. Estimated Sales of First Year

73. We are not commercializing Islam
The aim of iMolvi is to Promote and Cure the
world’s misconception about Islam and
Belief
Apart from promoting, we are also investing
Humanitarian activities