3. about me
Hello, i’m naomi
I’m one of those arty types who likes to make
things look gorgeous. I am a creative neat
freak who likes to be surrounded by fresh
flowers and a riot of colour. I love nature,
I love fashion and I especially love the smell
of artists pencils. A perfectionist by default,
creative projects often pop into my head like
a visual thought bubble. I have a passion
for colour and typography and an intense
dislike of the inappropriate use of Comic
Sans. My design ethos is to create design
which is elegant yet usable, simple yet
striking . . . it is all about the aesthetic.
0448 93 44 73
naomidesigns@me.com
naomidesigns.com.au
call me
email me
look at my work
contact
Naomi Sunderland

5. contents
layout design
identity and branding
typography, illustration and photography
package design
campaign design

7. style by colour
magazine
STYLE by colour is a mini magazine
dedicated to colour theory for
fashion. It is full of useful advice on
dressing with colour, colour history
and stylish imagery.

9. tafe western
These learner resources were
developed by the hospitality
section of TAFE Western. TAFE
Western have a certain branding
style to which cover designs must
adhere. The internal pages of the
booklet were made up with a one
third/two thirds layout with the
predominantly empty column being
utilised every few pages for a piece
of important information.

11. organic tea
logo samples
UNEARTHBUILDINGINSPECTIONS
digital print specialists
connect

12. printwest
printWest is a print company
specialising in digital print. In
business since 1995 and located in
Central Western NSW, printWest
create small scale digital copy—items
such as booklets, flyers, A3 posters,
invitations, business cards and
saddle stitched books. printWest have
recently installed a new, more efficient
and environmentally friendly printer
and are keen to rebrand to reflect the
upgrade of their operation.
digital print specialists
www.printwest.com.au
digital print specialists
digital print specialists

13. Naomi Sunderland
0448 93 44 73
naomidesigns@me.com
naomidesigns.com.au
I’m one of those arty types
call me
email me
look at my work
naomidesigns
naomidesigns is my own freelance
design company specialising in print
design—layout design (booklets,
magazines), brochure design, logo
and corporate identity development,
invitation design, poster development
and photography.

15. illustration
The shy, yet inquisitive nature of the
green tree frog is captured in this
illustration The contrast in the image
highlights the face and front legs,
emphasising the sparkle in the eyes and
the inquiring tilt of the frog’s head.

16. ALWAYS
KISS ME
goodnight you are my
sunshine
raggidy rag dolls
Handmade in Australia and inspired by
vintage fabrics, each limited edition rag
doll is a real character. This magazine
advertisement needed to emphasise that
character and what better way to do that
than with a strong focus on the gorgeous
face of the doll. The finish to the image
and the script typeface also play on the
vintage feel.
illustrated prints
Illustration and typography are
combined here to make illustrated prints
for a child’s bedroom (see left).

17. cards
One of the most difficult design
jobs I’ve ever had to do was to create
a sympathy card for a close friend
who lost her baby. The card to the
right was the one I sent on the first
anniversary of his death. To be able to
create something so personal at such
a difficult time is very special to the
people receiving the card.
‘An angel in the book of life wrote down
my baby’s birth, then whispered as she
closed the book too beautiful for earth’
‘An angel in the book of life wrote down
my baby’s birth, then whispered as she
closed the book too beautiful for earth’
invitation styles
The following pages give ideas for
different layouts in invitations, but are
also an example of how you can achieve
stunning variations where typography is
used to create different styles and effects.
László Moholy-Nagy
Appointed in 1923, Moholy-Nagy introduced
“new typography” to the Bauhaus. Unifying mechanical
technology with the expressionism of art led him to develop
the concept of “typofoto”—the marriage of image and text.
March 23 thru April 5, 2009
Herbert Bayer
entury,
Bayer furthered the Bauhaus “new typography” by incorporating the
psychology of advertising into his work. Under Bayer’s direction, the
April 10 thru May 25, 2009
The Museum of Modern Art, New York
33 Street at Queens Blvd, Long Island City,
Queens, (212) 708-9400
Monday thru Thursday 10:00am – 5:00pm
Friday 10:00am – 7:45pm
Saturday Sunday 10:00am – 5:00pm
Bauhaus
www.moma.orgw
ww.moma.org ww
w.moma.orgww
w.moma.org
and The New Typography

18. László
Moholy-Nagy  Appointed in 1923, Moholy-Nagy introduced “new
typog
raphy”totheBauhaus.Unifyingmechanicaltechnologywiththeexpressionism
ofartledhim
todeveloptheconceptof“typofoto”—themarriageofimageand
te
xtM
arch23thruApril5,2009
Herbert Bayer  One of the most influential graphic designers of the twentieth century,
BayerfurtheredtheBauhaus“newtypography”byincorporatingthepsychologyofadvertising
into
hiswork.UnderBayer’sdirection,theBauhausdevelopedthefirstprofessionalgraphic
design
studioApril10thruMay25,2009
BAUHAUS
The Museum of Modern Art  New York
33 Street at Queens Blvd  Long Island City, Queens  (212) 708-9400
Monday thru Thursday 10:00am – 5:00pm  Friday 10:00am – 7:45pm
Saturday and Sunday 10:00am – 5:00pm
www.moma.org
and The New Typography
andthenewtypography
László Moholy-Nagy
March 23 thru April 5, 2009
Appointed in 1923, Moholy-Nagy introduced “new typography”
to the Bauhaus. Unifying mechanical technology with the
expressionism of art led him to develop the concept of
“typofoto”—the marriage of image and text.
BAUHAUS
Monday toThursday | 10:00am – 5:00pm
Friday | 10:00am – 7:45pm
Saturday and Sunday | 10:00am – 5:00pm
The Museum of Modern Art | New York
33 Street at Queens Blvd | Long Island City | Queens
(212) 708-9400 | www.moma.org
Herbert Bayer
April 10 thru May 25, 2009
One of the most influential graphic designers of the
twentieth century, Bayer furthered the Bauhaus “new
typography” by incorporating the psychology of advertising
into his work. Under Bayer’s direction, the Bauhaus
developed the first professional graphic design studio.
László
M
oholy-N
agy
M
arch
23
thru
April5,2009
Appointed
in
1923,M
oholy-N
agy
introduced
“new
typography”to
the
Bauhaus.U
nifying
m
echanicaltechnology
w
ith
the
expressionism
ofartled
him
to
develop
the
conceptof“typofoto”—
the
m
arriage
ofim
age
and
text.
H
erbertB
ayer
April10
thru
M
ay
25,2009
O
ne
ofthe
m
ostinfluentialgraphic
designers
ofthe
tw
entieth
century,Bayerfurthered
the
Bauhaus
“new
typography”by
incorporating
the
psychology
ofadvertising
into
his
w
ork.U
nder
Bayer’s
direction,the
Bauhaus
developed
the
firstprofessionalgraphic
design
studio.
The Museum of Modern Art, New York
33 Street at Queens Blvd Long Island City, Queens
(212) 708-9400
Monday thru Thursday 10:00am – 5:00pm
Friday 10:00am – 7:45pm
Saturday and Sunday 10:00am – 5:00pm
BAUHAUS
and
the
new
and the new typography
László Moholy-Nagy
March 23 thru April 5, 2009
Appointed in 1923, Moholy-Nagy introduced “new
typography” to the Bauhaus. Unifying mechanical
technology with the expressionism of art led
him to develop the concept of “typofoto”—the
marriage of image and text.
Herbert Bayer
April 10 thru May 25, 2009
One of the most influential graphic designers
of the twentieth century, Bayer furthered the
Bauhaus “new typography” by incorporating the
psychology of advertising into his work. Under
Bayer’s direction, the Bauhaus developed the first
professional graphic design studio.
The Museum of Modern Art, New York
33 Street at Queens Blvd
Long Island City, Queens
(212) 708-9400
www.moma.org
Monday thru Thursday 10:00am – 5:00pm
Friday 10:00am – 7:45pm
Saturday Sunday 10:00am – 5:00pm

20. the t company
The t company sells organic tea through
trendy tea bar outlets and online.
This product is hip, it’s cool, it’s on
trend. It is organically healthy yet has
a sense of humour about it’s healthy
lifestyle. The descriptions of the teas are
like reading the descriptions on a bottle
of wine, which promotes the concept of
visiting a tea bar for drinks after work
as opposed to calling into the pub.

21. The unique selling point for this brand
of tea is their humourous approach
within the descriptions of their teas,
making their ‘health’ product more
palatable to the majority.
Vibrant colours were specifically
chosen to embody the feeling
of zest and energy the product
portrays. Modern, stylish patterns
adorning the side of the boxes also
give appeal for the target market.

23. daintree conservation
society
This newly formed non-government
organisation’s goal is to protect, repair
and restore the Daintree Rainforest of
Australia’s far north and to maximise the
protection of forest biodiversity.
As they are a new company, they need
to develop their website and promotional
material in order to promote their
organisation and what they do.
The Daintree Conservation Society
plan on launching their organisation
at an exclusive fundraising gala.

24. The beautiful imagery showcases the
allure of the Daintree without needing
much else added to it.
Simple tag lines engage the viewer,
encouraging them to interact by finding
humour or thinking about a question
and the transparent colour blocks
emphasise type without impeding the
image underneath and are repeated
throughout.
The colour scheme is carried throughout
and the style is easily recognisable from
one part of the campaign to the next.

25. Billboard signage will appear on bus shelters around our major capital
cities to raise awareness of the organisation with a call to action for
people to visit the website.
A series of postcards have also been developed for visitors to the
Daintree Rainforest. These postcards are to be humourous and have
an environmental slant in an attempt to differentiate from other
postcards on the market. Proceeds from the sale of these postcards
will go towards the Daintree Conservation Society, making people feel
like they are supporting a worthy cause.
The Blackgreen Gala is an exclusive
fundraising event. The Daintree
Conservation Society plan for it to
become one of Brisbane’s premier
social events and a major fundraiser
for the Society. The invitation is
printed in black on heavy card with a
spot UV coating applied to the word
‘Black’ to further enhance the elegance
of the invitation. The inside of the card
is printed with a stunning image
of Cape Tribulation overlaid with a
infographic of some statistics of the
wildlife in the area.

26. for your time
Hopefully we will work together to create something amazing for you.
0448 93 44 73
naomidesigns@me.com
facebook.com/naomidesigns
call me
email me
look at my work
thankyou