20.03.20

1. Becky Bond

2. • This module aims to introduce you to the demands of contemporary professional practice by working to professional levels of
expectation and by developing experience and awareness of entrepreneurship and the demands of producing work in response to a
variety of ‘live’ commissions. You will learn from responding to projects within a local, regional, national or international context.
•
• ‘Pop Up’ Event.
• Part 1:
• This project is designed to enable you to experiment with and produce graphic artwork, it will encourage you to produce
subjective pieces and to become authors rather than primarily organisers of content.
• You will need to consider how artwork produced may also become a commodity, what might be the value of your artwork? Can
you mass produce your ideas or are you producing one off collector’s items? Will you produce artwork aimed at a selected
demographic or artwork which is entirely personal to you?
• You will need to consider production costs, methods of production, currency of art work in cultural terms, copyright issues and
timescale for completing work.
• You will begin by engaging in some sustained research of successful graphic artists, producers and the possibilities of
outsourcing production methods. Primary research in lifestyle shops will make a valuable addition to your online (secondary)
research
• A theme for the exhibition although not mandatory can be useful to focus ideas.
• Part 2:
• The managing & marketing of the event. You will need to produce marketing material to advertise the Pop Up Exhibition &
Shop week on the 30th April/ 1st & 2nd May 2020, at De Koffie Pot. Hereford.
• This will include the naming and branding of the event, production of a printed flyer, poster, social media ads and a web banner
for student.net. (HCA marketing are available to help promote this event)
• Copy for all promotional material:
• Event name
• Graphic Arts popup shop ( + additional information as required)
• Dates and opening times
• location
• BA (Hons) Graphic & media Design
• HCA logo
• The setup of the exhibition space will require some curation and a Rota will need to be established for invigilating, promoting
and shop keeping on the premises throughout the three days.
• The Shop will also exist in a digital form across Social media, a Facebook page will be essential to sell work beyond the high
street.

3. • As a group, we were given the option to
determine the name of the shop and a theme, if we
wanted one. We discussed ideas after the brief was
given, I said i would rather not stick to a theme. I
thought it might be quite rigid potentially, and I had
a lot of work I have made previously I was planning
on featuring in my pop up shop.
• During the talk about the brief, I had some ideas
for the poster. If it were to be made using the
risograph printer, it could be quite cheap to produce
a load of posters. This would also impact the colour
options available. Our risograph machine has a
small selection of neon colours. There’s blue, pink,
yellow, green and black available.
• I made some posters for the pop-up shop
promotion and branded it as just ‘graphic arts pop
up shop’. I thought ‘graphic design’ might sound too
computer based for those who don’t know what
graphic and media design entails. As this shop has
to appeal to the general public, this was important
to consider. Having the word arts in there made it
sound more print and pattern based. This module is
very close to the graphic arts pathway anyway.

5. These posters are all for events bigger than pop up shops. However, they are made by artsy people for those who love art
and film and therefore their target audiences are the same as ours. Vectorised art is a theme, stylised images of cars, street
life, rockets and people and art. The Illustration Arts Fest poster appeals to me most, it has a feminist art vibe. It would be
too themed for a pop up shop like ours, slightly too illustrative. I think the Palace Art Fair and the Pop Up Shop posters are
both lovely, but targeted towards a market which isn’t me. It looks too neutral and doesn’t excite me much.

6. These are posters I found advertising locally targeted artsy crafty pop ups. The central pink poster drew my
attention first out of this lineup, the bright colours are refreshing and positive. It gives the impression of lots of
young exciting artists getting a chance to show off their work, possibly quite feminine work. The handwritten type
makes it look friendly approachable and represents the artists involved as such. I also like the fairtrade pop up
shop poster. The use of a world map is quite strange, but by reading around the poster and paying more attention,
you find out the cause and who it benefits. Visually it’s not particularly well made but I like the dynamics of the
arrows. The large type looks good too. I really like the far right poster, which again is quite feminine and it looks
quite boutique-y. I would expect lots of original art, graphics and interesting gifts. Good type is paramount in
attracting an audience to your poster, therefore your show.

7. These all look a lot more student
targeted than the last set. I think
the black and white poster is
effective, it looks cool,
underground and fairly exclusive.
It’s a modern stylish way to
represent themselves.
The pink posters on the right have
beautiful composition. The top
one disregards conventions of
structural composition and
instead makes itself bigger than
its frame. The image is a beautiful
colour match. The type is clear
and in a concise range of fonts.
The one below is a gorgeous play
on image and type, the mirroring
is effective and original. The
negative space is used well and
makes for an attractive poster.
The bottom two on the left both
look how I would expect a uni pop
up shop poster to look. They’re
well made, but I think being
alongside the three on the right
actually shows how they’re good,
they are clear and attractive,but
not innovative and fresh.

8. I found this band’s pop up shop promo. They’re a K-Pop band, who
have a huge following. K-Pop is extremely well polished in all aspects,
it’s less about music and integrity as it is perfection and being on
trend. Their promotion is in keeping with this. It shows a visual literal
rendition of the band name, blackpink. The minimalism on the image
above is gorgeous. It looks like it could be a record cover. The font is
bold and solid and makes a simple composition look really enticing.
The image on the top left is more visually interesting. The big curly
script interacts with the women in the picture. That part takes up
2/3rds of the poster and the information in friendly but bold type is
below. The small colour schemes are something I find visually
appealing.
I like the visual pun on the lower image,
where the ‘up’ is raised above the other
type. Working out how the branding
would look in different situations is
something I should do after I’ve
finalised a design. The poster on the left
looks like it’s aimed at women, around
35 above, with disposable income. The
handpainted style of flowers and
butterflies is quite stereotypically
‘mumsy’. The composition and how the
text and picture interact with one
another is a gorgeous element.

9. Kate Bush held a pop up shop in London
last year for charity. She’s an artist who
is notoriously private and doesn’t
release anything on a whim. Her
branding was a new take on her record
Aerial. This meant inspiration from
nature, sun sets and sunrises and
soundwaves/reflections. The typewriter
font is a classic memoria of the olden
days of books and simplicity in life. The
red and wine colours are complimentary
with the orange. The simplicity of these
mixed with the abstract nature of the
shadows works well for a mysterious and
nature inspired set of branding.

10. Hand drawing bubbles, they come out of the frame – computer screen?
Big, juicy font or 60s theme, hand drawn elements surrounding it
Repetitive reverse stroke/fill type over 1 or 2 colours

11. These are some images i’ve saved recently for future
reference. A theme through these is nostalgia – 50s
advertising and record cover, 80s quality (grain and
noise) and design

12. Another source of inspiration
was a style I briefly looked into
during one of my last projects.
It’s sort of a modern take on
swiss style. It deconstructs grid
of 3 and spacing used in general
design.

22. We had a foil and flock workshop, a brainstorm shop with Rich and a risograph workshop. The small attendance
meant a lot of 1-on-1 time with the tutors and I got a lot out of the sessions.
In the foil and flock workshop, I learnt how to use the sublimation printer and heat transfer machine. The
sublimation printer uses ink and material which, when put through the hot press, transfers the image onto a fabric.
The quality of the transfer was lovely and the quality of colour was beautiful. I loved discovering and
experimenting with reprints. I then used foil and flock on top of the pieces. This didn’t go so well, even when
following the recommended time settings. I was disappointed that they didn’t transfer well, but I would like to give
it another go in the run up to making products to sell. If I do a test run and ask Nancy for a hand I should be able to
use it confidently for the pop up shop.
She gave me some websites to look through for sublimation print blanks. Things like pillow covers, phone cases,
materials and bags can be printed.
We used the risograph machine last year,

27. https://www.xpres.co.uk/sublimation-
blanks#/pageSize=12&viewMode=grid&orderBy=10
The college sublimation printer/heat
machine doesn’t allow for more 3D
objects such as mugs or travel cups. I
would like to print onto some fabric,
because I’ve always wanted to go into
fabric designing. I think making cushions
would be good, they would make nice
gifts for people and as it’s just the cover
you would print, it counts as ‘2D’ enough.

29. Shops such as Paperchase, Printer + Tailor, WHSmith, Tiger and TKMaxx are full of
Colourful, trendy graphic prints on products. They will be made by a variety of artists,
In house and freelance. They will be created by artists and printmakers with years of experience
And their own instinctive feel for design based on years of research.

35. I wanted to make some matchstick boxes and
discussed this with Rich. He suggested I made
them into something fairy-tale based, like a box
of fairy fire for example. I saw these matches in
Printer and Tailor and they were incredibly
similar to what I wanted to make. The use of
classic paintings (the Wave) and art styles and
icons gave them a vintage feel. The colours vary
from design to design. The Cupid box has a
modern colour scheme with old, traditional
imagery for juxtaposition. The ‘made in heaven’
element ties in directly with the idea of giving
them a fictional narrative.
Tiger have a range out currently which
have a 60s inspired design set. The type
used is curvy and bold, friendly and
bubbly. The drop shadows and colour
schemes are reminiscent of 60s
yellow/orange/brown palettes. The
quotes are centred around ‘love’, one
major part of 60s culture was the hippie
fashion and mentality of love above
everything.

38. One of my favourite graphic designers is Tom Gordon aka The Gallery Wall. I’ve been following his work on Instagram and have
bought several prints from him. He creates beautiful atmospheric images and type. His work is edgy and always has an air of
classiness about it. His subject matter varies, but florals, nature and precious metals feature heavily.