3. DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR 1
INTRODUCTION
Entering the Australian market
can be difficult. Your company
needs time to validate the market,
develop an Australian strategy
and deploy necessary resources
to succeed.
Significant time and money can
be spent even before you start
gaining traction in the market. It
is a challenge experienced by all
New Zealand companies entering
Australia.
To address this challenge, NZTE has
partnered with two organisations
to establish four landing pads:
York Butter Factory (YBF) in
Melbourne and Hub Australia in
Sydney, Melbourne and Adelaide.
The landing pads
The landing pads aim to support the development of New Zealand
technology companies that work with NZTE and are looking to enter,
establish and grow in the Australian market.
By basing yourself in one of the landing pads, you will have access to an
ecosystem that includes innovative corporates and start-ups, high-quality
events, advisory services, workshops and business development
opportunities.
Further support will be provided by one of NZTE’s Business Development
Managers (BDM). This BDM will work alongside you to help you achieve
your strategic goals and guide you on your growth journey.
Locations
NZTE’s partnerships with YBF and Hub Australia give you the option of being
based in the Landing Pad that best suits your needs. All Landing Pads have
a unique office space, a thriving startup community and all the standard
amenities you need to launch your business in Australia.
4. 2 DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR
YORKBUTTERFACTORY
YBF is the destination point and open innovation platform for Australia’s
most innovative technology startups, corporates and early-stage investors
with bold and global ambitions.
YBF’s curated Open Innovation Platform focuses on B2B startups in the areas
of Fintech, HealthTech, AdTech, OpsTech, Big Data & Analytics, Cloud
and SaaS.
YBF believes in a culture of collaboration, resource sharing and tough love
to achieve mutual wins and to promote the sharing of experience and ideas.
NZTE’s partnership with YBF was established in February 2014. To date, the
program has attracted nine New Zealand technology businesses, that have
actively participated in advisory sessions and workshops covering a range of
essential business topics, such as: business development, financial modelling,
customer acquisition, cash flow projections and capital raising.
YBF has also facilitated a number of high-level introductions to their
comprehensive corporate and startup network.
Since launching the partnership, the program has helped the nine New Zealand
participants achieve over $1 million in deals, with another $1 million in the
sales pipeline.
YORKBUTTERFACTORY.COM
5. DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR 3
SpencerStreet
KINGS DOMAIN
FLAGSTAFF
GARDENS
MELBOURNE CENTRAL
Bourke Street
Collins Street
Little Bourke Street
WilliamStreet
KingStreet
Lonsdale Street
DOCKLANDS
Flinders Street
Little Collins Street
RussellStreet
SpringStreetYARRA RIVER
PARLIAMENT HOUSE
CROWN MELBORNE
REGENT THEATRE
“There are a number of people
in-house at York Butter Factory
that we could call on, from
those with graphic design skills
to those that could help with
websites. It was an invaluable
experience and without it, it
would have been very difficult
for us to gain access to some
of the industry players that
we did.”
Gareth Ross
Director of BuildMedia,
York Butter Factory Alumni
“The York Butter Factory
Accelerator Programme is ideal
for any NZ company looking
to make a commitment to the
Australian market, understand
the differences and immerse
themselves in an environment
with like-minded people.”
Tarik Mallett
CEO of Mobi2Go,
York Butter Factory Alumni
Here’s what people say
66 KING STREET
MELBOURNE
York Butter Factory corporate partners
6. 4 DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR
HUBAUSTRALIAHUBAUSTRALIA.COM
Hub Australia’s co-working spaces have been designed to be as diverse as
the people that use them, with private desks, studios, flexible co-working
desks, meeting rooms, and quiet spaces.
Hub Australia has a highly collaborative community and a creative and
unique work environment in three ideal locations. Hub Australia also has a
number of events and workshop opportunities to enhance your skills and
expand your network, both personally and professionally.
As well as weekly events giving you the opportunity to learn, network and
connect with other members, Hub Australia helps you achieve a work/life
balance with weekly wellness activities, such as Monday meditation sessions
and weekly running clubs.
7. DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR 5
“Hub Australia in Sydney is a
great place to work in if you are
a remote employee or working
on your own. I feel like I am part
of a wide, friendly team. They
have everything you need to be
productive and the social events
make it easy to network. Hub
Australia has several options
to suit everyone whether its
studios, fixed desks, hot desks
or even standing ones. There are
several events across each week
like meditation, lunch and learn
and shared lunches. Fridays are
reserved for drinks, games and
networking. The team here have
made me feel very welcome
and I have made several great
contacts since I have been here”
Megna Murali
Client Analyst for Datamine and
Hub Australia (Sydney) resident
since July 2016
“Hub Australia has made it easy
for Shuttlerock to feel right
at home from day one. This
comfort has enabled the easy
connection with other businesses
and now friends. As Sydney is
our Australia head office, Hub
Australia allows our team to
travel easily between Sydney and
Melbourne at no extra cost. It’s
nine months since we started in
market and we have a growing
business, and we love the space
and other businesses around us.”
Jon Smith
General Manager, Australia for
Shuttlerock and Hub Australia
(Sydney) resident since
November 2015
Here’s what people say
William Street
CrownStreet
BourkeStreet
Burton Street
DarlinghurstStreet
CollegeStreet
O
xford
Street
Park Street
HYDE
PARK
AUSTRALIAN
MUSEUM
THE DOMAIN
KINGS CROSS
William Street
RileyStreet
ForbesStreet
RUSHCUTTERS
BAY PARK
101 WILLIAM STREET
DARLINGHURST SYDNEY
PARLIAMENT HOUSE
KINGS DOMAIN
FLAGSTAFF
GARDENS
CROWN MELBORNE
MELBOURNE CENTRAL
Bourke Street
Collins Street
Little Bourke Street
WilliamStreet
KingStreet
Lonsdale Street
REGENT THEATRE
DOCKLANDS
Flinders Street
Little Collins Street
RussellStreet
SpringStreet
YARRA RIVER
SpencerStreet
RUNDLE MALL
HINDMARSH
SQUARE
North Terrace
Currie Street
KingWilliamStreet
Grenfell Street
Pirie Street
LIGHT
SQUARE
Hindley Street
PulteneyStreet
ADELAIDE
TOWN HALL
LeighStreet
Flinders Street
VICTORIA
SQUARE
GrayStreet
SAMSTAG
MUSEUM
MorphettStreet
Grote Street
Wakefield Street
Franklin Street
PeelStreet
696 BOURKE STREET
MELBOURNE
5 PEEL STREET
ADELAIDE
8. 6 DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR
YBF is our high engagement model,
where YBF staff and NZTE work
closely with you and play an active
role in facilitating connections and
deal opportunities, and providing
expert advisory services and
guidance. If you are looking to base
yourself in Melbourne, and seeking
a high level of guidance and industry
connections, YBF is the ideal choice
for your Australian market entry.
Hub Australia is the landing pad
for our lower engagement model.
The community team is on hand to
support you and your business, are
happy to connect you with others
and invite you to key events. As
a member of Hub Australia, you
have the flexibility to move and work
between their three landing pads
in Sydney, Melbourne and Adelaide
as needed, subject to your
membership category.
If you’d like a trial working from one
of the landing pads for a day, this
can be arranged.
What happens when I arrive?
Your new landing pad will be set
up and ready for you to work from
day one. In those first weeks, you will
be integrated into the community
and work closely with NZTE to
plan your initial six months at your
landing pad, outlining the strategic
outcomes you want to achieve.
Who should apply?
The landing pads suits New Zealand
technology companies that are
already working with NZTE, and
have Australia as key growth market.
Applicants must be prepared to give
Australia the focus and priority that
is required to succeed. It takes a
strong commitment, and NZTE
recommends you to have at least
one staff member in the landing pad
full time to maximise your chances
of success in Australia.
WHICHSPACESHOULDYOUCHOOSE?
NZTE support
NZTE will co-invest 40 percent
of the cost for your first six
months at YBF or Hub Australia.
Your investment depends on
the choice of landing pad and
the number of staff you station.
You can choose to stay at your
landing pad beyond six months,
at an arrangement made
with your chosen provider.
NZTE does not cover any
expenses outside the program,
including flights, accommodation
or other living expenses.
9. DIGITAL PROGRAM FOR AUSTRALIA: LANDING PAD ACCELERATOR 7
HOWTOAPPLY
You can apply for one of the landing
pads at any time.
To apply, speak with your NZTE
Customer Manager or email
Chris Romano (chris.romano@
nzte.govt.nz), NZTE’s Business
Development Manager, Digital
(based in Melbourne), with the
following details:
—— overview of your company
—— your vision for Australia
—— how you plan to use the landing
pad to achieve this vision
—— preference on which landing
pad and a potential start date.
Get in touch
To arrange a tour of YBF or Hub Australia, or for general enquiries (including
pricing), please contact:
Chris Romano
Business Development Manager, Digital
New Zealand Trade Enterprise
E chris.romano@nzte.govt.nz
P +61 3 9678 0206
