2. Cricket is enjoyed by countless
people in numerous countries
throughout the world. Some cricket
clubs go beyond just the sport and
develop their grounds to be
absolutely beautiful.
Lancashire County Cricket
Club is one of those clubs
and Emirates Old Trafford
is one of those locations that
bring form and function to
a perfect intersection.
After significant investment in
the grounds and venues available
at Emirates Old Trafford, a
website was needed that could
reflect the culture and experience
of the new spaces that made it
easy for visitors to learn about
the new facilities.
Skylab delivered a strategy
organising the site into four key
sections. These sections allow
visitors an opportunity to Explore
each venue, view examples of
the various Events, review the
Expertise of the organisation
and Experience the look and
feel of the grounds.
There is a range of content on
www.emiratesoldtrafford.co.uk
including photography of
the grounds, case studies of
relevant events and a collection
of videos highlighting many of the
conferences, exhibitions, dinners
and parties that have taken place
in across the venues.
The new Emirates Old Trafford
hosts a wealth of information
including:
• Detailed floor plans, venue
capacities and potential
configurations for each venue.
• Video content and photography
providing insights into the look
and feel of each venue and
previous events.
• Highly effective pathways
allowing customers to quickly
contact Emirates Old Trafford
• Pricing information and
individual venue benefits.
• Options for overnight stays.
• Reviews from customers.
• Catering options.
• Downloadable content for easy
reference.
• Easy cross-sales to Match Day
Hospitality opportunities.
Angela Hodson,
Venue Sales Manager at
Emirates Old Trafford said:
“We are delighted that Skylab
has produced a website to reflect
and highlight the wide range of
conference and event services
we can offer. With room capacity
from 2 to a 1,000, the new digital
platform makes it easy for
visitors to view the versatility
provided by The Point, the
Pavilion and the AJ Bell Players
and Media Centre.”
Nigel Collier
Managing Director, Skylab
“It was a privilege to work with
such a historic club. Skylab was
selected due to our strong blend
of innovation, creative and
technical skills, married with
our unashamedly commercial
approach to helping clients
generate new revenue online.
The partnership with Emirates
Old Trafford further underpins
Skylab’s natural sector strength
in digital strategy and sports
marketing.”
case study//
credentials
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