Roland Benedetti Chief Product and Marketing Officer at eZ Systems presented at re\VISION NYC on December 12, 2016. He spoke about what role content plays in a successful omni-channel user experience strategy. Content is key for digital success, but the reality is content by itself is nothing. We need to connect the right content to the right users and engage them throughout the customer journey in a consistent, meaningful way. In this talk, Roland Benedetti will share ideas on how content management technology can help organizations succeed with their content across channels and he'll also share some pitfalls to avoid.