1. Pixel Pitch:
What is it, Why should I care?
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2. Introduction:
What Does it all Mean?
Pixel
Pitch
Pixel
Density
High
Definition
High
Resolution
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3. Resolution: High Definition vs. High Resolution
High
Definition
High
Resolution
What’s the difference??
Both are measures of resolution, which is defined as
the fineness of detail that can be distinguished in an
image.
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4. Resolution: High Definition vs. High Resolution
High Definition
Must be a
widescreen
format
incorporation
a 16:9 aspect
ratio.
Must have a
resolution of at
least 1280
pixels x 720
pixels.
Must have a
frame rate
between 24
and 30 frames
per second.
In order for something to be true HD, it must have a
resolution of 1920 x 1080.
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5. Resolution: High Definition vs. High Resolution
High Resolution
High Resolution is a more nebulous term and can
refer to any display with a resolution that is sharp
and finely detailed.
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6. Pixel Pitch – What is a pixel?
In digital
imaging, a
pixel, or pel (pixel
element) is a
physical point in a
raster image, or
the smallest
addressable
display element in
a display device.
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7. Pixel Pitch: The Heart of the Matter
Pixel Pitch
 What does this mean in terms
of practical application as it is
used in digital display
technology and digital
signage?
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8. Pixel Pitch – What is the Pitch?
In it’s true definition, “pixel pitch” is the term used
to describe the distance between similarly colored
pixels on televisions, monitors and other display
screens.
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9. Pixel Pitch: So what does all of this mean?
What’s the
audience
distance
from the
display?
How clear
is the
imagery
going to
be?
Ask
Yourself:
What am
I trying to
do?
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What is
the nature
of the
content?
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10. Deploying LED Display Technology
Scenario 1 – Retail Environment
The Basics:
• Retail Store
• Image + Text Advertising
• Mounted above entryway
Audience Interaction:
• Informational in nature
• 10-15 second view time
• 15+ feet viewing distance
6mm pixel pitch
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11. Deploying LED Display Technology
Scenario 2 – Resort Destination
The Basics:
• Resort Destination Environment
• Mounted above/behind bar
Audience Interaction:
• Simulcasts of Sporting events
and musical performances
• 15 minutes to 3 hours view time
• 18-20+ feet viewing distance
4mm pixel pitch
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12. Minimum Viewing Distance
Vaughn Mills, Montreal
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13. Viewing Distance and the Human Eye
Optimum Viewing Distance:
The distance from your
display, where the individual
pixels in a display resolve to form
one clear image to the average
viewer.
• Resolving Distance:
The average eye can only see
1/60th of a degree of this arc.
.
Vaughn Mills, Montreal
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14. Intended Content and Pixilation Tolerance
This knowledge will help
you address a number of
questions including:
• Intended length of content
recipient interaction
• Intended effect of the content
on the viewer
• Tolerance for pixilation of the
content
29’ Tall 6mm Display
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15. Why all of this matters…
How do you decide which display is
best for you?
Remember:
• The “better” the resolution, the higher the
cost
7’ x 7’ 4mm
• See the display for yourself and work with a
qualified LED display professional
• Don’t forget to consider: brightness, color
contrast, off-axis viewing angles, power
consumption, total cost of ownership, and
even content creation best practices.
18’ Tall 4mm
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16. Contact Us
NanoLumens Headquarters is located just north of
Atlanta, GA and features a 6,000 sq. ft. showroom, the largest
indoor LED display showroom in the US. We welcome visitors
to come see the latest innovations in digital display technology
NanoLumens
4900 Avalon Ridge Parkway
Norcross, GA 30071
Office: 678-974-1544
Sales: 1-888-771-NANO (6266)
Web: www.NanoLumens.com
Email: bfarley@NanoLumens.com
dprice@NanoLumens.com
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