Operation management at Coca-Cola

1. Submitted By –
• Syed Imran
• Sagar Garyali
• Nahid Mustafa
• Ghufran Ahmad
• Divya Koul
Submitted To –
Mr. Shaamikh Ahsan Sir

2. Mission
- To refresh the world in mind, body & spirit
- To create value & make difference
- To inspire moments of happiness and optimism
Vision
- People
- Planet
- Portfolio
- Profit
- Partners
- Productivity
Core Values
- Leadership
- Collaboration
- Diversity
- Integrity
- Accountability
- Passion
- Quality

3. Mr. John Pemberton aka “Doc”
Mr. Asa Candler Griggs

5. 1980’s Soda Market Decline
Soda War Begins
April 23rd, 1985 New
Coke Launched
New COKE vs Pepsi COLAJuly 10th, 1985 – Classic Coke is back in MARKET

6. Strategic Tactical Operational
• Determining the size &
location of manufacturing
plants
• Deciding structure of
service & communication
network
• Designing technology
supply chain
• Plant layout & structure
• Project management
methods
• Equipment selection &
replacement
• Production scheduling &
control
• Inventory management
• Quality control &
inspection
• Materials handling and
equipment maintenance
policies

8. Global Food Safety Initiative (GFSI) recognized Food
Safety Management System certification for all
suppliers of primary ingredients & packaging material

9. Ingredient
Delivery
Washing &
Rinsing
Mixing &
Blending
Filling
Capping Labeling Coding Inspection
Packaging
Warehousing &
Delivery

13. Average Order Size Based on Demand Season
Order Placement
1. Distributor to Company
2. Retailer to Distributor
Phone
Distributor Representative
Transit Time 2 Days
Order Frequency Daily
Inventory Maintained 1 Day
Unsold Damaged Goods Replaced
Technology 1. Accounting Keeping
2. Stock Keeping
3. Complaints Handling
Mode of Transportation Company Vehicle
Transportation Expenses
1. Company to Distributor
2. Distributor to Retailer
Company
Distributor
Warehousing
1. Storage Capacity
2. Ownership
Minimum 30 metric square
Owned/Rented
Stock Keeping Responsibility Stock Keeper
LOGISTICS

14. Brand Development
Strategy
Promotional
Strategy Pricing Strategy
Business Intelligence
Strategy

15. • Though Coca Cola is performing well and gaining trust of its consumers
and obtaining new consumers trust every day, it should act even better to
keep its current position in beverage industry and keep on growing. The
Company should increase its shareholders wealth by increasing its sales
and decreasing the costs which will result higher earnings and net profit.
• Coca Cola needs to continuously strengthen its brand to maintain brand
loyalty and differentiate itself from its competitors, in order to maintain its
strong market position.