I present this slide for the course International Business

1. WELCOME
TO
THE PRESENTATION
Shourov Chowdhury
ID: 213-116-019
BBA 55th Batch

2. OVERALL BUSINESS OPERATION OF KFC

3. CONTENTS
• Company Overview
• Foreign Operations
• Marketing,Supply chain strategy and HR Management
• CorporateSocial Responsibilities (CSR)
• PESTLE Analysis of the company
• Criticism and Defenders

4. Overview
The Owner of KFC is “ HarnaldSanders “ and It was established on 24 September 1952, Salt Lake City,
Utah, United States.
KFC started its journey in Bangladesh with Transcom Foods in September 2006
VISION
"To sell food in a fast, friendly environment that appeals
to pride conscious, health minded consumers."
MISSION
"To provide food in a quick, pleasant setting that caters
to cost-conscious, health-conscious people."
Sabir Sami
CEO
KFC
• KFC have globally 26000 restaurants Over
150 Countries.
• In Bangladesh there are 37 restaurants
covering area such as Dhaka, Savar,
Chattogram, Khulna, Cox’s Bazaar, Bogura,
Gazipur & Sylhet.

5. FOREIGN OPERATIONS
KFC’s 3 Modes of Entry
1. Franchise
2. Full Ownership
3. JointVenture
KFC‘s Headquarter
locatedAt Louisville,
Kentucky, United States
Major Market of KFC in China (7166 Stores)
InThe Second Position occupied by United States
(3943 Stores)
KFC’sThird Big Market in Japan (1140 Stores)
KFC’s Served Items are
• Fried Chicken
• Chicken Burger
• French Fries
• Soft Drink etc.

6. Marketing
• Colonel Sanders was a key model of KFC until his death in 1980.
• The first KFC logo was introduced in 1952 featured“Kentucky Fried Chicken“ with sanders smiley Face.
• In 1969,KFC hired First InternationalAdvertising Agency, Leo Burnett.
• By 1976,KFCWas became one of the largest advertisers in the US
Supply Chain Strategy
1. Network Structure & Distribution : KFC's supply chain is structured to ensure efficient and safe movement of
ingredients and products to suppliers, distributors, warehouses,and restaurant outlets.
2. Global Sourcing : KFC sources ingredients from diverse regions located worldwide.
3. Supplier Relationship: KFC collaborates closely with its suppliers. This partnership-driven approach helps to maintain
consistency in ingredient quality and ensures a steady supply chain flow.
4. Quality control & food safety : KFC prioritizes quality control and food safety in its supply chain through rigorous
inspections, audits, and checks, ensuring only the finest ingredients enter KFC's kitchens.
5. Technical Integration : KFC uses advanced technology to improve supply chain efficiency,forecast demand, optimize
distribution routes, and track inventory,reducing waste.

7. • Recruitment & Selection : KFC focused is to recruite people who occupied With
necessary skills and attributeTo Fast paced, Customer-centric Environment.
• Training & Development : KFC a leading global food chain that invests heavily in staff
training programs, focusing on customer service, operational processes, and food
safety.
• Workplace diversity & inclusion : KFC maintain equal opportunities for all diverse
employees and Fight against Bias By implementing Necessary policies and Initiatives.
• Performance Management : KFC Manages employees performance evaluation
through Goal setting, Coaching session And reviews.
HR Management

8. CSR
1. Reduction of Plastic usage and waste management.
2. Provide Donations, Volunteer work and Local initiatives.
3. Promoting diverse and Inclusive workplace.
4. Participating initiatives to tackle food Insecurity.
5. Raising awareness and raising customer In CSR efforts.

9. PESTLE Analysis
Political : Stable political environment in Bangladesh facilitates KFC‘s operation.
Economic : Fluctuations in currency exchange rates could Effect KFC's profitability,
especially if importing ingredients.
Social : Increasing health consciousness may demand healthier menu options, impacting
KFC's product offerings
Technical : Technological advancement can improve operational efficiency. Digital payment methods and
online delivery platforms enhance customer convenience.
Environmental : Environmental regulations regarding waste management and energy consumption may
impact KFC's operations and expansion plans.
Legal : KFC's operations in Bangladesh are heavily reliant on labor laws, food safety regulations, and
advertising standards, with potential changes in taxation policies affecting cost structure and profitability.

10. CRITICISM
• Labour practice : The critics such as low wages, Long working hour and working conditions.
• Health Impact : People allegate KFC that, they use high level of salt , sugar and Unhealthy Fat in their food
manu or recipe.
• Environmental impact : KFC’s operations may have negative environmental consequences, such as
deforestation for sourcing packaging materials, pollution from transportation and waste, and excessive water
usage in poultry farming.
• Cultural influence : : Some critics argue that KFC's presence in Bangladesh contributes to the homogenization
of food culture,displacing traditional cuisine and dietary habits.

11. DEFENDER
Job Creation : KFC provides employment opportunities for thousands of Bangladeshis, helping to reduce
unemployment and improve livelihoods in the country
Economic Contribution : KFC's presence in Bangladesh contributes to the economy through taxes, investments
in infrastructure,and support for local suppliers and businesses in the supply chain.
Globalization benefit : KFC in Bangladesh reflects the country's integration into the global economy, promoting
cultural exchange and international business relationships.
Quality Standards : KFC's adherence to international quality and safety standards in food preparation and service,
ensuring that consumers receive safe and hygienic products.

12. ThankYou