Glocalization bollywood in aspect of song and dance

1. GLOCALIZATION
Bollywood - Song and Dance

2. How song and dance are important element in Bollywood
films?
Indian culture: musical (music is always part of Indian tradition)
Example: Ramayana, an Indian epic with one long song
Music is essential to the marketing and success of popular films, In addition, Films highlight on songs
because:
 it is songs that sink or save a movie. (If the music is good, even if the movie is OK, it will do well.)
 Many films would lose their narrative coherence if their songs were removed.
To Glocalize or Indianize Hollywood films, Filmmakers work tirelessly to create situations that integrate
singing and dancing into the story. Filmmakers spend a great deal of time and energy crafting the song
sequences, which provide the main element of cinematic spectacle.

3. Differences between Song that implemented in Hindi films
Before and Now
Before
•Classical and Slow
•Tradition of the
mushaira, ghazal, and
qawwali
•Instrument : Sitar and
Tabla
•Language : Urdu and
Hindi
Now
•Dance music and Pop
•Type of music: Salsa,
Pop, and Hip Hop.
•Instrument :
Synthesizers, voice
modulators, & other
instruments to add beat
& rhythm to the song
•Language : Hinglish
(Mix of English and
Hindi words, also use
foreign language like
Spanish and French
words

4. Dance in Bollywood Film Industry
Influenced by MTV America in the mid of 1990s with MTV-style music videos which music video includes a large
coterie of foreign dancers mostly white and blonde women.
Since the early 1990s, there has been an explosion in the number of foreign women dancers who are used as
extras for the song and dance sequences in films.
(Mumbai film industry’s demand for foreign dancers has brought many women from Eastern Europe and former
Soviet Republics to India). They remain backup dancers and do not play significant roles in the films.
But Bollywood won’t accept the heroine as too sexy as Bollywood film’s value is by showing that hero and
heroine (the main character) having Indian values and follow their parampara (tradition).
Although the overt sexualization of the dance creates anxiety, such tensions are appeased with a logic that the
‘‘foreign’’ backup dancers can be sexy but the ‘‘Indian’’ heroines and heroes have to maintain the decorum of
modesty and tradition.