Codes and conventions of alternative pop music videos

1. CODES AND
CONVENTIONS OF
ALTERNATIVE POP
MUSIC VIDEOS:
Eleanor Flower

2. Narrative:
■ Most videos have a narrative along with the performance of the music. However,
most music videos will mainly just have a theme. They usually contain links
between the visual picture and the lyrics.

3. Performance:
■ Most alternative-pop music videos contain a lot of performance elements as it
shows the importance of the artists. There is also a large focus on makeup, hair
and fashion.

4. Mise-en-scene
■ Lighting is a key factor of the music video, especially in the performance stage as
it brings emphasis on the artist.

5. Camerawork
■ Usually contain a wide range of shots to show the image of the artist. During the
narrative, there is usually a lot of wide shots to show the setting.
■ Many uses of close ups to demonstrate that the artists is the main focus.