11. What is the marketing mix?
What type app should you make and
how do you deliver to customers?
12. Is the market segment big?
Our app category has enough size
— Many maker has been selling smart
— The users who changed smart phone
from feature phone is many.
— Feature phone web site is rich in
Make the original position.
Time of change from FP
Competito FP site
Level of FP heavy user
“I can’t see some FP sites !”
Ø FP web site they can see listed.
Ø Customers make the list on social.