Cas Scott 2012 CUES Next Top Credit Union Exec Presentation

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Cas Scott is a 29-year-old Direct Marketing Manager with Community CPS Australia ($4B) in Hunter Valley, NSW, Australia. This is her Finalist presentation that she gave in Manalapan, Florida as part of the 2012 CUES Next Top Credit Union Exec competition.

Business

4
Cas
Scott
Direct Marketing Manager
Community CPS Australia
($4B)
Hunter Valley, New South Wales,
Australia

SOCIAL MEDIA
Cas Scott • Direct Marketing Manager • Community CPS Australia

$3.8 BILLION QUEANBEYAN
MAWSON
EAST MAITLAND
MANDURAH BELMONT
DICKSON
JOONALUP CESSNOCK
GANMAIN GUNNEDAH
MORLEY
BOORAGOON
KARRINYUP WODEN
COOLAMON
MANUKA
HUNTER VALLEY
PARABURDOO BELCONNEN
TOM PRICE RIDGEHAVEN SINGLETON BATEMANS BAY
CANINGTON
ROCKINGHAM
MANDURAH PORT AUGUSTA WAGGA WAGGA
KALGOOLIE SALISBURY TUGGERANONG MUSWELLBROOK
PERTH GAWLER KURRI KURRI
SUBIACO KARRATHA
MAWSON LAKES
OAKLANDS PARK SEFTON PARK CANBERRA
GLENDALE
FREMANTLE ADELAIDE GUNGAHLIN
WEST LAKES MOUNT BARKER RAYMOND TERRACE
SEAFORD
VICTOR HARBOR

Social Media in
Australian Financial Services.

Social Media in
Australian Financial Services.

@talk Why go social?

@discuss approaches

@face challenges

@creating IMC

IMC. SELECT STATE

NSW ONLY
TV

MOVE
YOUR
HOME
LOAN
DIGITAL DISPLAY ADS .COM

*Eligibility criteria, terms, conditions, fees, charges
and normal lending criteria apply. Full details
are available in our loan offer and on request.
Community CPS Australia Ltd ABN 15 087 651 143
AFSL 2378526.

PRESS

SOCIAL MEDIA

CPS WEB SITE

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Cas Scott 2012 CUES Next Top Credit Union Exec Presentation

1. 4 Cas Scott Direct Marketing Manager Community CPS Australia ($4B) Hunter Valley, New South Wales, Australia

2. SOCIAL MEDIA Cas Scott • Direct Marketing Manager • Community CPS Australia

3. “G’day” (Hello)

4. $3.8 BILLION QUEANBEYAN MAWSON EAST MAITLAND MANDURAH BELMONT DICKSON JOONALUP CESSNOCK GANMAIN GUNNEDAH MORLEY BOORAGOON KARRINYUP WODEN COOLAMON MANUKA HUNTER VALLEY PARABURDOO BELCONNEN TOM PRICE RIDGEHAVEN SINGLETON BATEMANS BAY CANINGTON ROCKINGHAM MANDURAH PORT AUGUSTA WAGGA WAGGA KALGOOLIE SALISBURY TUGGERANONG MUSWELLBROOK PERTH GAWLER KURRI KURRI SUBIACO KARRATHA MAWSON LAKES OAKLANDS PARK SEFTON PARK CANBERRA GLENDALE FREMANTLE ADELAIDE GUNGAHLIN WEST LAKES MOUNT BARKER RAYMOND TERRACE SEAFORD VICTOR HARBOR

5. Social Media in Australian Financial Services.

6. Social Media in Australian Financial Services. @talk Why go social? @discuss approaches @face challenges @creating IMC

7. Engagement is important.

9. Positioning.

10.

11. Online ONLINE CUSTOMER EXPERIENCE FUNNEL Customer Experience REACH Raising brand awareness Above The Line Advertising and Online Display Advertising Funnel. ENGAGE Value proposition Online PR, Blogging, Social Media, PPC and SEO MARKETING Communication experience Website, Navigation, Online Chat CONVERSION Converting Customers Online Account Opening, Memberships, Mobile Apps and Payments, Online Self Help Tools ADVOCATES Creating Advocacy Email Marketing, Social Media and Mobile CONTINUOUS IMPROVEMENT Monthly Reporting + Bi Annual Business Plan Review

12.

13. Integrated Marketing Communications

14. IMC. SELECT STATE NSW ONLY TV MOVE YOUR HOME LOAN DIGITAL DISPLAY ADS .COM *Eligibility criteria, terms, conditions, fees, charges and normal lending criteria apply. Full details are available in our loan offer and on request. Community CPS Australia Ltd ABN 15 087 651 143 AFSL 2378526. PRESS SOCIAL MEDIA CPS WEB SITE

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18. 4 Q&A with Cas

Cas Scott 2012 CUES Next Top Credit Union Exec Presentation

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