Mission.tv is a digital platform that aims to raise awareness about global causes and make it easy for users to take action. The platform will provide cutting-edge video content about social issues and allow users to connect their online activities to charitable causes. It will also offer reviews of volunteer trips and tools to crowdfund for social causes and travels. The founders expect to generate revenue through advertising, transaction fees from the travel section, and commissions from crowdfunding campaigns. They project revenues to grow from $656,000 in the first year to over $45 million in five years as the platform gains users and advertisers.

1. MISSION.tv
A DIGITAL
PLATFORM
ABOUT
MAKING A DIFFERENCE
IN THE WORLD

3. 63% 66%
THINK COMPANIES
WHO IS THE GLOBAL,
UNDER THE AGE OF
40 SHOULD SUPPORT
THE ENVIRONMENT SOCIALLY-CONSCIOUS
CONSUMER?
YOUNGER GREEN
$$$
WILLING TO PAY
MORE FOR SOCIALLY
RESPONSIBLE
PRODUCTS
AND SERVICES

4. 100 MILLION VIEWS

5. ACTIONABLE
VAGA-­ CAUSES
AFAR AVAAZ
BONDISH
NICK
MATADOR KRISTOF
GOOD CARE2
NETWORK BLOG
GENERAL GLOBAL SOCIAL
CONTENT AWARENESS
ROOM
SAVE
VBS.TV HUFFPO TO
DARFUR
READ
RED CHARITY
CNN NYT
CROSS WATER
PASSIVE

6. VAGA-­ CAUSES
AFAR AVAAZ
BONDISH
MATADOR
GOOD CARE2 AVAAZ
NETWORK
ROOM
SAVE
VBS.TV HUFFPO TO
DARFUR
READ
RED CHARITY
CNN NYT
CROSS WATER

9. CUTTING EDGE VIDEO ABOUT GLOBAL CAUSES
OUR BLOG WILL BRING RELEVANCE BETWEEN USERS LIVES AND THE
NONPROFIT WORLD
AWARD-WINNING NETWORK OF CONTENT CONTRIBUTORS
USER-GENERATED CONTENT FROM PASSIONATE USER COMMUNITY
VOLUNTEER TRIP REVIEWS WITH TRIP ADVISOR-LIKE FEEDBACK
REVOLUTIONARY GRAPHICS
STRONG MATERIAL MOTIVATES ACTION THRU
PHILANTHROPY/ACTIVISM

10. TIGHT INTEGRATION WITH SOCIAL NETWORKS
(FACEBOOK, TWITTER, GOOGLE+)
GAMIFICATION OF CONNECTION TO CAUSES, AND TRAVEL EXPERIENCES
CROWDFUNDING APPEALS CONNECT USER TO THEIR NETWORK
TRAVELERS CONNECT WITH FRIENDS AND FAMILY BACK HOME THROUGH
OUR PLATFORM
MISSION MARKETING PLAN IS HEAVILY “COMMUNITY MANAGEMENT” – THE
VIRAL ASPECT IS INHERENT IN OUR PRODUCT (COMMUNICATING CONTENT
TO NETWORKS, COMMUNICATING PHILANTHROPY/PETITIONS TO NETWORK,
COMMUNICATING VOLUNTEER EXPERIENCES TO NETWORK, RAISING SUP-
PORT FOR TRAVELS THROUGH NETWORKS).

12. 1. ADVERTISING/SPONSORSHIP
2. TRAVEL TRANSACTION FEES
3. CROWDFUNDING COMMISSIONS

13. US Ad Revenue Projection
80
70
60
US$ in Billions
50
40
30
20
10
0
2011 2012 2013 2014 2015 2016
Year

15. YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
REVENUE
Advertising Revenue $507,380 $2,544,359 $7,626,329 $ 17,547,877 $27,142,745
Mobile/Sales Revenue $28,688 $288,250 $2,133,946 $ 4,309,924 $ 9,123,547
Events Revenue $ 70,000 $ 240,000 $1,120,000 $ 2,940,000 $ 6,040,000
Travel Services Revenue $50,000 $150,000 $927,086 $1,483,337 $2,225,006
Crowdfunding Revenue - $223,000 $437,500 $875,000 $1,250,000
Consolidated Revenue $656,067 $3,445,609 $12,244,861 $27,156,139 $45,781,297
EXPENSES
Total Expenses $2,031,810 $4,342,178 $5,892,927 $7,975,550 $8,442,301
EBITDA -1,375,743 -$353,090 $ 6,164,051 $ 19,588,134 $ 37,656,506

16. TEAM
ADAM SALVITTI-GUCWA CARLA BLUMENTHAL RACHEL HILES
Director, Special Projects Director of Marketing Director of Content
Founder/CEO
AMY SCHRIER
EXECUTIVE COMMITTEE
MICHAEL CERVIERI GREG SMITHERMAN REBECCA PAOLETTI
Chief of Digital Strategy Interim CFO Dir of Digital Monetization

17. MISSION.tv
CONTACT Amy Schrier Founder/CEO 917.207.0528 amy@MISSION.tv