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第四組 - 啤酒產業 9935006  陳俐雯 9935007  林怡伶 9935010  徐意茹
促銷 觀光啤酒廠 周邊商品 大型商展 第五屆昆山啤酒節  台灣啤酒首次亮相大陸 互動式廣告 網路互動式活動 http://www.wretch.cc/blog/wiwinnie/10315154   創造挑戰 ,[object Object],[object Object],[object Object],[object Object],[object Object],人員銷售 平面廣告 球隊品牌行銷 網路行銷 大型活動 電視廣告
經典案例 -2010 廣州亞運贊助案 ,[object Object],[object Object],3 大指標效益 海陸空廣告行銷 8 千萬 4 億 1 億 目標訂太高
大型活動 促銷 人員銷售 facebook 觀光啤酒廠 平面廣告 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],電視廣告
經典案例 -2011 台北青島啤酒節 2011 台北青島啤酒節介紹 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],效應
行銷手法比較表 勝 勝 勝 行銷手法 台啤 青啤 促銷   人員銷售   平面廣告   投資運動界  觀光啤酒廠 ( 周邊商品 )  網路行銷 ( 互動遊戲 )   舉辦大型活動   電視廣告   參加大型商展  
參考資料 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. 第四組 - 啤酒產業 9935006 陳俐雯 9935007 林怡伶 9935010 徐意茹
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 行銷手法比較表 勝 勝 勝 行銷手法 台啤 青啤 促銷   人員銷售   平面廣告   投資運動界  觀光啤酒廠 ( 周邊商品 )  網路行銷 ( 互動遊戲 )   舉辦大型活動   電視廣告   參加大型商展  
  • 7.