Presentation of Alexander Liger, Deputy Director General of NSC, Global Digital NextM Conference, July 20, 2017

1. BigTV Rating
Alexander Liger, Development Director,
NSC Deputy Director General

2. any deviceanywhere
anytime
BIGTV
NEW.BIG.
TECHNOLOGICAL

3. THE NUMBER OF VIEWERS USING DIGITAL MEDIUM AS A MEANS OF DELIVERING
PROFESSIONAL VIDEO CONTENT IS GROWING
Older generation (55-64)
Weekly coverage - 15%
Adults (35-54)
Weekly coverage - 32%
Young people (18-34)
Weekly coverage - 58%
Линейно
95%
5%
Линейно
89%
11%
Линейно
78%
22%
Data on non-linear television viewing. Television through the eyes of viewers 2016 (TVGTZ), NSC Analytical Center, GP of the city 100+, TA 18-64

4. In group 18-64, the average
media day lasts about 9 hours
Mediascope TV Index, Radio Index, Marketing Index,
Russia (cities 100 000+), 18-64
4 h
30 m 1 h 50 m
2 h 52 m
15 m
In Russia 37% of people spend on nonlinear
consumption of content about
90 minutes a day.
When distributed to the whole population
it is about 35 minutes a day * - 13% of the
time to view the long professional content,
of which 5.2% falls on the content of
television channels
*Television through the eyes of viewers 2016 (TVGTZ), NSC
Analytical Center, GP of the city 100+, TA 18-64
LINEAR TV SHARES CONTENT AND VIEWERS WITH THE INTERNET

5. LET’S RETURN THE RAISINS BACK TO THE LOAF

6. NEW APPROACH TO MEASURING TV INVENTORY
Catch up – 3/7 days
In the content in all
environments - air advertising
CONTENT VIEWING AFTER THE AIR
Summing with TV ratings Selling by Internet model
VOD
Standart Internet
placement

7. Adding 2% of BIG TV inventory significantly improves the quality of 98%
Linear TV Non-linear TV GRP’s
Reach
THE EFFECTIVENESS OF TV ADVERTISING IS GROWING

8. Expected growth in inventory is at least 2 times due to mobile
TV DESKTOP MOBILE
Year 2018

9. WE SET THE ADVERTISING MARKET TRENDS
BIGTV will contribute to the rapid development
of distribution in the digital environment and will allow
to increase the total inventory of TV in the next 3-5 years
due to the most expensive channels and formats.
The platform allows to effectively buy the reach
that you need without spending too much effort
on the search of incremental.

10. Transparency, predictability,
effective inventory management,
cross-cutting reporting
Programmatic, auctions,
segment sales, advertising grids
TV IN ALL ENVIRONMENTS
BIGTV PLATFORM
BIGTV
TV channels Audience
Measuring businesses
Internet businesses
Agencies
Telecom operators Advertisers
TECHNOLOGICAL PLATFORM - UNIFIED ARCHITECTURE OF INTERACTION
AND COMMON RULES OF THE GAME

11. ADVERTISING MARKET STRATEGY
Brand recognition
Video
6
Intention to buy Size of advertisers
1 2
3 488
10
95
188
Performance
88
Performance
30
BTL
30
Banners
12
BTL
65
TV, regions
10
TV ≈ 140
The volume of advertising in the means of its distribution in 2016, ACAR, bln rubles.
S
A
L
E
S
F
U
N
N
E
L

12. THE LARGEST TECHNOLOGICAL COMPANY
ON THE RUSSIAN MEDIA ADVERTISING MARKET
NSC (LLC NSC) was formed in late 2016. It develops and implements
technologies and products for the media advertising market, provides
complete industrial analytics. The NSC Company subsidiaries carries out
regional and Internet advertising sales.
The divisions of The Group have a high level of expertise in media
advertising technologies and analytics and work in the interests
of the entire advertising market.
NSC structure includes: Development Directorate, the analytical center and
units of service support. The subsidiaries are regional and Internet advertising
sellers (Region Media, IMHO Digital Sales House, Gazprom-Media Digital).

13. pr@nsc.media
Thank you for
your attention!