Technology, Media & Gaming - Presentation by Hermione Mckee, Head of Finance of Wooga at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

1. Games Grow Up
Finding Stability in a Hit Driven Business

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. WOOGA – REPEATEDLY CREATING HITS
 Founded in 2009
 Casual games for mobile
platforms
 ~300 employees from more than
40 nations located in Berlin

4. Monster WorldBubble Island Diamond Dash
Pearl’s Peril Jelly Splash
3
Futurama: Game of Drones
5 Hits Latest Launches
Farm Time (AppleWatch)

5. The Gaming Industry
2013
Many Observers, Investors and even Insiders view the Gaming Industry
as a totally unpredictable short term business.
$
Time
Sources:
1 Take Two Press Release: Sep 18, 2013
2. Activision Blizzard Press Release: Nov 11, 2015
3. Bethesda Games Press Release:Nov 13, 2015
$800m in 24 hours
2015
$550m in 27 hours
2015
$750m in 24 hours

6. But Mobile Games…
The top 5 grossing games in both
iTunes and Google Play are Free to Play
$
Time

7. And those games really stick around
Launched
June 2012
Launched
Oct 2012
iOS App Store Revenue Rank
….Since Launch

8. Games as a Service
Game Launched 2013
2015/16 bookings

9. We then have two profiles
Live Game
Annuities
Investment in
Options
+

10. Investing in Real Options
Prototype Production Beta Launch Global Launch
Investment Increases as Uncertainty Decreases
Time

11. Valuing those options
ARPPU* x Conversion > CPI
Range by Genre Industry Benchmarked Market Driven
*ARPPU: average revenue per paying user

12. Iterative Value Improvements
Rapid feedback loops allow constant iterative
improvements

13. Maximising Potential
Wooga’s portfolio provides a stable platform
for funding tomorrow’s hits
Maximise
Payoff
Drive
Sustainability

14. hermione.mckee@wooga.com
Thank You!

15. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®