Industrial Digitalisation: Company presentation by Aisha Raheem, Executive Director at Farmz2U, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. Empowering Sub
Saharan African farmers
with technology
Aisha Raheem, Founder
aisha.raheem@farmz2u.co.uk

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3. Suboptimal farming practices
reduce produce nutritional
content
37% post harvest waste loss due
to fragmented markets
Problem
Adverse weather impact on
produce yield by up to 80%
Data Sources: Food and Agricultural Organization of United Nations, and WEF

4. Solution
Support the farmer through the entire agricultural value chain

5. FARMZ2U - Empowering the next generation of farmers
Farmz2U plays an analytics-based ‘market maker’
role in enabling equitable and profitable benefits

6. Market Size
$ 1 Trillion $ 60 Billion $ 1 Billion
FARMZ2U - Empowering the next generation of farmers
VALUE OF AGRICULTURE & AGRIBUSINESS
SUB SAHARAN AFRICA
VALUE OF FARMING MANAGEMENT
SUB SAHARAN AFRICA
VALUE OF FARMING MANAGEMENT
NIGERIA
TOTAL ADDRESSABLE MARKET SERVICEABLE ADDRESSABLE MARKET SERVICEABLE OBTAINABLE MARKET
Data Sources: Food and Agricultural Organization of United Nations, World Bank, AgFunder Deal Report and PEW Research Global Technology Report
$ 100
Million
Farmz2U Target
Market Share

7. 50,000 user leads Includes 45,000 farmers of the World Bank sponsored
FADAMA project
Traction
3 buyer leads
NDA signed with a leading FMCG, informal conversations
with 2 FMCGs
Best Digital Solution in Nigeria – World Summit Awards
Shortlisted for the £25,000 Africa Prize Award – Royal Academy of Engineering
Recognition as a leading African Diaspora SME – African Union

8. Business Model
$20 - $45 per month
5% per sale
At 1M users, our projected revenue is $100M
FARMZ2U - Empowering the next generation of farmers

9. Strategic
Partnerships
Positive Government
Agenda
IP Assets
Competitive Advantage
Team Market Accessibility Market Size
FARMZ2U - Empowering the next generation of farmers

10. Investors
Strategic
Collaborations
Corporate
Partners
Our Ask
$500k
Meet Us

11. Join Us
In empowering Sub
Saharan Africa’s next
generation of farmers
aisha.raheem@farmz2u.co.uk

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis