Company Pitch by BetterMe at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

1. October 2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. BetterMe: Who we are
Victoria Repa
Co-founder and co-CEO
One of the
largest
Health & Fitness
app publisher in
the world
15 mn
app installs
(iOS+Android)
+1 mn monthly
12 mn
community in
social networks
+1 mn monthly
600k
completed
workouts
monthly
70+
professionals and
great access to
talent pool
4.5*
average rating
for iOS and
Android apps

4. Emerged from a global leader in viral content
Vitaly Laptenok
Co-founder and co-CEO
Women,
age 35+
Our core
audience
Health &
Fitness
our users’ key
concerns
21 mn
Subscribers to
Fecebook
groups
225 mn
Of video views
per month
Tier-1
markets
US, Canada, EU,
LATAM
580 mn
users
Monthly reach
across all
platforms

5. We fight a problem affecting 50% of global population
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
1980 1990 2000 2010 2020 2030
80%of the US
population and
50% of the
world’s population
will be overweight
by 2030
Source: American Heart Association, McKinsey, American Psychological Association, press research, OECD, BetterMe
USA
USA
UK
Canada
Forecast% of total population
OverweightObesity

6. #1 expert in weight loss
and nutrition in Ukraine
Fitness
Christina Shevchenko
Head of Content
10+ years of experience
By catering meal & training plans created by experts
Nutrition
Svitlana Fus
Chief Nutrition Expert
20+ years of experience
Team of 15 best health and fitness professionals

7. 60-70x
cheaper than
a trainer or
nutritionist
At a fraction of conventional solutions’ price
$500/mo
$400/mo
$50/mo
$7/mo
Personal trainer Nutritionist Gym BetterMe app

8. Share successful workouts
with friends and
read relevant content on
social media
Follow customized meal
plans, addressing your
unique needs
For everyoneFun
BetterMe is social + fun + for everyone
Social
Engage your nearest
and dearest:
• Exercises for couples
• Exercises for kids

9. 1
6
10
15
21
4Q-17 1Q-18 2Q-18 3Q-18 4Q-18E
Note: Total app installs for 4Q-18E – expected as of Dec-18. Data for all released apps.
Source: iTunes, Google Play, BetterMe.
Total app installs (mn) USA,
Health&Fitness iOS
# 1
# 2
We grow very fast

10.  13 workouts
 4 weeks
 from 115 to 105 lb
 29 workouts
 2.5 months
 from 132 to 110 lb
 65 workouts
 4.5 months
 from 182 to 143 lb
What our users are saying about us

11. Personal coaching
Corporate wellness
Nutrition & FitTech
We’re building a global leader in Health & Fitness
New apps
Europe + LatAm+ Asia
New markets New H&F niches

12. Our Mission
Creating Happiness Within

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis