hyundai capital 2023 consolidated financial statements
Research Methods 13.docx
1. In order to post-code answers to open questions, it is necessary to:
a) categorise unstructured material and assign a code number to each
category.
Which of the following is a disadvantage of using closed questions in a
survey?
b) They prevent respondents from giving spontaneous, unexpected
answers.
Informant factual questions are those that:
b) ask people about the characteristics of a social setting or entity that they
know well.
Which of the following is a key premise when designing your
questionnaire?
a) Remember your research questions
You should avoid using double-barrelled questions in a survey because:
c) they confuse respondents by asking about two different things.
Leading questions should also be avoided as:
a) they suggest a certain answer and so may bias the results.
A vignette question is one that asks respondents to think about:
c) a scenario involving imaginary characters ina realistic situation.
Piloting a questionnaire is a worthwhile exercise because it will
b) identify and amend any problems in the question wording, order and
format.
A question bank is a useful resource for:
a) studying the way questions have been successfully used in previous
surveys.
Ch—11 Content analysis
Quantitative content analysis is an approach that aims to:
a) objectively and systematically measure the content of a text.
Which of the following could be subjected to a textual content analysis?
c) All of the above
2. Why did Harris look at newspapers from Australia, the UK, the USA, and
China for his study on courage?
b) To take into account any cultural variation in the way that courage was
perceived in the business community.
Which of the following is not an example of a 'unit of analysis'?
validity
Why might a researcher want to count the frequency of certain words or
phrases in a text?
c) To identify particular interpretative frameworks for the study
The role of a coding manual in a study is to:
b) provide researchers with instructions about how to code the data.