This presentation was delivered May 11, 2017 at RFID Journal Live: 15th Annual Conference and Exhibition by Paula Hunter, Executive Director of the NFC Forum. Presentation includes an introduction to the NFC Forum (the organization that brings the convenience of NFC technology to life), an overview of the wireless world (where there is a place for RFID, Bluetooth, and NFC), and the NFC Forum's definition of NFC technology. The presentation further investigates the latest market developments and anticipated global market growth of NFC, as well as gives several examples of NFC developments in retail, transport, and automotive. See the last slides to find out how to engage with the NFC Forum! For latest developments: www.nfc-forum.org

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Paula Hunter, NFC Forum
RFID Journal LIVE!
May 11, 2017 - Phoenix
NFC & RFID: ENHANCING THE
CUSTOMER EXPERIENCE
NEAR AND FAR

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THE NFC FORUM REPRESENTS
All of the world’s major:
● Chip vendors
● Payment service providers
● Smart phone manufacturers
● Mobile operating system providers
● 150+ member companies
● Sponsor Members:

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Collaborations with industry consortia:
THE NFC FORUM REPRESENTS

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MISSION OF THE NFC FORUM
The NFC Forum brings the convenience of NFC technology to life.
We empower organizations to deliver secure, tap-based interactions with an
intuitive, reliable experience to users around the globe.
Or in technical terms: The NFC Forum stands for the open and interoperable
implementation of NFC technology.
Specifications &
Application Documents
Compliance &
Interoperability
Branding &
Networking

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THE WIRELESS WORLD

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WIRELESS WORLD
Enabling User Experiences Anytime, Anywhere
Access
Connected
Car Connected
Home
Smart
Supply
Chain
Marketing
Payment
Marketing
+ Internet of Things
Mobile
Wallet

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MAKING WIRELESS WORK
NFC, RFID, & Bluetooth - Different Purposes & Strengths
RFID (100 meters)
• Closed, read-only industrial
applications, e.g. inventory control
and supply chain
Bluetooth (10 meters)
• Longer-range consumer and
business applications e.g. pairing
two intelligent devices
NFC (10.6 centimeters)
• Close range applications for
greater security and control
• Built into consumer devices,
payment readers, Apple Pay,
Android Pay, etc.

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NFC AS DEFINED BY THE
NFC FORUM

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NFC is Intended, Intuitive, Globally interoperable
• A two-way data communications standard
• Able to deliver power simultaneously
• Short range, offering improved security & control
• Able to act as both a reader and a tag
Different from RFID:
• NFC reads tags for a virtually unlimited set of apps
• An NFC-enabled device is all it takes to read them
Different from Bluetooth:
• NFC supports card emulation for payments – a plus
in retail settings where Bluetooth Beacons and NFC
work together to compete the sale
• NFC is incorporated into the Bluetooth specification,
offering the fastest and simplest way to pair devices
NFC AS DEFINED BY THE
NFC FORUM

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USER-INITIATED TRANSACTIONS
New User Experience - From Supply Chain to Consumer
Smart Payments
• Multimedia streaming
• System upgrades
• Tolls, tickets, vending
• Goods, services, gas
Enhanced User Experience
• BT/WiFi pair: NFC Connection
Handover
• Tags: information, access
• Personalize settings
• Wireless power charging
• Service notifications
Smart Authorization
• Access to transport, buildings
• Rental or sharing
• Fleet management
• VIP retail experiences
Internet of
Things

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FUTURE: CONNECTIVITY EVERYWHERE
80% of the world’s economic value will come
from connectivity improvements to existing cars, devices, and Internet of Things1
Source 1: Euromonitor; Gartner; ARM Holdings; UBS; Center for Strategic and International Studies;
McAfee, NXP analysis, International Telecommunications Union
Source 2: Juniper Research
Source 3: Gartner
Everything
connected
Everything
smart
Everything
secure
1B+ additional
consumers online,
50B+ connected
devices1
By 2020, one in two
payment cards will be
contactless2
By 2020, 20% of orgs. will
use mobile credentials for
security access over
ID cards.3

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LATEST MARKET DEVELOPMENTS

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GLOBAL NFC MARKET GROWTH
2.2 billion NFC-enabled handset shipments by 20201
• NFC adopted across all handset OEMs, covering all
OSs
• 72% by 20203, up from 52% in 20163 and 18%1 in
2013
• Apple Pay, Samsung Pay, Android Pay, etc.
• Global NFC market to exceed reach 21.84 Billion by
20202
Contactless POS payments to hit $500B in 20174
• Contactless POS terminals to increase by 2021
• Standard in Europe by January 2020
• Upgraded in Sweden, Estonia, Latvia in 2017
Source: IHS
Source 1: IHS
Source 2: Markets and Markets
Source 3: Strategy Analytics
Source 4: Juniper

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MOBILE NFC PAYMENT BRANDS
EXPANDING GLOBALLY
• Cloud-based, Supports Open
Development
• NFC
• HCE-based payment projects worldwide
• Growing contactless infrastructure investment
Deployment of Mobile Payment Accelerating Worldwide
Apple Pay
• SE-based
• NFC
• Worldwide deployment
Android PaySamsung Pay
• Both-SE and TEE-based
• NFC + MST
• Growing deployment

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NFC-ENABLED MOMENTUM
NFC-Enabled Markets Converging
Wearables & Payments
• Apple Pay, Samsung Pay, Android Pay embedded
• Fit Pay, PayPass and PayWave
• PayPal NFC payments in Spain; expected across Europe
Internet of Things (IoT)
• Fit Pay and Mastercard bringing contactless payments to
wearables and IoT manufacturers
• Visa enabling manufacturers and developers to use its
Token Service payment platform on any IoT device
Industrial & Supply Chain
• Supply chain and inventory apps merging with consumer-
facing retail services
• Diverse array of industries are looking at NFC and NFC
Tags as a way to fight brand counterfeiting
• Demand from consumers to know more about supply chain
that provides their goods and services (fake goods, food
freshness, ingredients, etc.)
Source: Digital Trends
Source: Huffington PostSource: Mashable
Booming fake-goods market accounts for $461
billion world trade. Source: OZY

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CONNECTING THE UNCONNECTED:
NFC & IOT
• User-initiated NFC-enabled connections,
commissions and control of IoT
• NFC embedding intelligence in
unpowered, unconnected objects
• Access to data from unpowered,
unconnected objects
• NFC is designed for sensitive uses:
– IoT applications in payment systems, transport,
ticketing, corporate access, and cloud computing
authentication

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NFC MARKET DEVELOPMENTS:
EXPANDING THE WIRELESS
OPPORTUNITY

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ENHANCING THE RETAIL EXPERIENCE
Contactless, Connected, User-initiated
Pull & Pay: NFC enables consumers to
request (pull) information, both in-store
and elsewhere:
• Tap NFC tag-enabled merchandise
and shelves as well as make
purchases
• No special download is required with
an NFC-enabled device
Push: BLE enables retailers to broadcast
(push) information to shoppers on-site
through in-store at a range of up to 150
meters:
• Consumer must willingly download app
• BLE Beacons recognize and
communicate with app without user
interaction
Track: With RFID-enabled
wearable technology (provided by
the store or brand), retailers have
the ability to:
• Track how many people move
through store
• Identify which products or
services are most popular

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NFC RETAIL ANYWHERE
Contactless, Connected, User-initiated
Talkin’ Things multi-feature
brand protection system:
Blulog data logger solution monitors
the cold chain:
• RFID, NFC, Sensors, Wi-Fi, cloud
• Tracks dry, fresh and frozen food
as it moves from supply chain to
stores and ultimately to consumers
Source: NFC Innovation Awards Semi-Finalist Source: NFC Innovation Awards Semi-Finalist Source: NFC Innovation Awards Semi-Finalist
Kuvée’s Internet-of-Things smart wine
bottle offers the entire retail experience:
• RFID, NFC tags, touch screen & Wi-Fi
• View tasting notes, rate wines
• Make additional purchases online
• NFC, RFID, and a mobile app
• Brands: Inventory is protected
across the supply chain
• Consumers: Able to identify
product as authentic and safe

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NFC RETAIL ANYWHERE
Contactless, Connected, User-initiated
Supermarket NFC-enabled
shopping service enables
customers to add products to a
digital shopping basket and
receive personalized discount
vouchers with a tap of their NFC
phone.
Tostitos used NFC to allow fans to tap
the bag with their phone to call a ride,
offering partygoers $10 off their Uber
ride during and after the Feb. 5th
Super bowl game.
Spyder is powering a select collection
of US Ski Team items to connect with
NFC-enabled consumer devices.
Tapping the NFC touchpoint
embedded in the Spyder logo to open
a world of information, events, and
social engagement.
Source: NFC World Source: NFC World Source: Sypder

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NFC-ENABLED TRANSPORT
NFC-enabled transport momentum:
• Japan’s transport company, JR East, expanded its NFC-
and Android-based mobile payment system, Suica, to
include Apple Pay
• Netherlands launched Android-based NFC public
transport payment trial
• Moscow launched NFC public transport ticketing
• UK Cards Association announces framework for
nationwide NFC public transport payment
2
1
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JR East NFC-enabled Mobile Suica
Japan’s National Tourism Board aims to double the number of
foreign visitors to 40 million by the 2020 Summer Olympics. JR East
uses NFC to make public transport more open, versatile, and
interoperable for all its riders. Source NFC Forum

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NFC-ENABLED AUTOMOTIVE
2
2
.
Mercedes-Benz and Samsung NFC-enabled smartphone car key
● Tap-and-access user convenience
 NFC-enabled Samsung smartphone with secure SIM card
 Mercedes-Benz companion application
 NFC chip
● Embedded solution
 Tamper-proof embedded Secure Element
 NFC technology designed for sensitive uses, such as
payment systems, transport, ticketing, corporate access,
and cloud computing authentication
 NFC chip will be installed into the door handles of
compatible models
Mercedes-Benz & Samsung NFC Car Key

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HOW TO ENGAGE WITH
THE NFC FORUM
• Assure means of establishing
compliance and interoperability with
the NFC Forum’s standards
• Develop and maintain a product
certification program
• Develop and maintain an
interoperability program to verify the
interoperability between NFC Forum
compliant devices.
• Encourage broad adoption of NFC
technology by working with key vertical
markets, use cases and technologies
that are targets for NFC deployment.
• Gather business requirements to drive
new or modified work within the
Technical and Compliance Committees
• Establish liaisons to further
collaboration efforts
Compliance
Committee
Special
Interest
Groups
Technical
Committee
• Creation and maintenance of
• Technical requirements
documents
• Technical specifications
• Technical application
documents
• Technical relations with NFC Forum
liaison partners

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UPCOMING NFC FORUM
MEMBER MEETINGS
Ho Chi Minh City, Vietnam
19 – 23 Jun.
Berlin, Germany
30 Oct. – 3 Nov.
For more information on how to get involved: http://nfc-forum.org/
Or via email: phunter@nfc-forum.org

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