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Life Altering Waters - A Paddle Pro Perspective

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Presenter: Chris Stec, Chair, NSBC Board of Directors

Published in: Education
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Life Altering Waters - A Paddle Pro Perspective

  1. 1. Canoe - Kayak - SUP - Raft Paddlesports Update
  2. 2. Paddlesports Participation: Outdoor Foundation Paddlesports Update
  3. 3. Early Season Indicator: 2019 Paddlesports Update
  4. 4. Canoecopia Paddlesports Update • Good industry litmus test, but has very strong regional influences • Attendance about 21,000 total, about 5% down over 2018 … but up from 2016 and 2017 • Canoes grew minimally: – Canoes experienced 24% growth in 2017 in comparison to 2016 – Then they grew 26% in 2018 from 2017! – 2019 is up 2% in comparison to 2018 • Kayak sales were down a few percentages each year for the past couple of years - but fishing kayak sales are trending downward at that same rate. • Recreational is recreational - stays the same. • Touring seems to want to grow, Day touring is going down. • SUP is dead. -Industry insider
  5. 5. Manufacturer Boat Sales - Paddlesports Paddlesports Update The NPD Group: Market Research & Consumer Trends Offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. 2018 Total = $360million 2017 Total = $317million 2018 Rec = $326million 2017 Rec = $291million 2018 Touring = $25million 2017 Touring = $21million 2018 Whitewater = $9million 2017 Whitewater = $5million
  6. 6. USCG Recreational Boating Statistics Paddlesports Fatalities 7875 9090 99 80 91 78 96 64 110115 84 104101 78 87 98 78 99 107114 132 141134 105 114 135 146 167 149 0 20 40 60 80 100 120 140 160 180 Canoe, Kayak, & SUP Fatalities
  7. 7. USCG Recreational Boating Statistics Paddlesports Fatalities 49 72 71 80 93 89 66 52 55 75 68 63 44 29 27 36 34 39 52 68 50 54 58 71 89 94 3 5 2 7 15 11 78 75 90 90 99 80 91 78 96 64 110 115 84 104 101 78 87 98 78 99 107 114 132 141 134 105 114 135 146 167 149 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Paddlesport Fatalities: 1987-2017 Canoe Fatalities Kayak Fatalities SUP Fatalities Total Fatalities
  8. 8. USCG Recreational Boating Statistics Paddlesports Fatalities 49 72 71 80 93 89 66 52 55 75 68 63 44 29 27 36 34 39 52 68 50 54 58 71 89 94 3 5 2 7 15 11 78 99 107 114 132 141 134 105 114 135 146 167 149 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Paddlesport Fatalities: 2005-2017 Canoe Fatalities Kayak Fatalities SUP Fatalities Total Fatalities
  9. 9. Improvement Opportunity with Large Retailers Paddlesports Update
  10. 10. Improvement Opportunity with Large Retailers Paddlesports Update
  11. 11. Improvement Opportunity with Large Retailers Paddlesports Update Subject: another low cost kayak ad from Menards Hello Everyone, About a week ago there was yet another flyer in the local newspaper from a non- paddlesports retailer - big box store MENARDS advertising the VIPER - a 10'4" kayak at the sale price of $149.00 after a $20.00 rebate with a $19.99 paddle! See attached. Another perfect example of what we talked about. I wonder how much information the Menard's clerks have to share with the buyers of this kayak. Maybe there might even we a way to program the cash registers to print out on the receipt the ACA website or something similar to inform buyers where they can go for more info - especially safety. Most often now, when I go to a store, there is a "let us know how we did" question, or a raffle to enter or a rebate, or whatever…..so why not add some safety info when someone buys a kayak from Menards, Costco, Walmart, etc. I don't know the details on how the law was passed that each PFD has to have the little brochure attached……cannot something similarly be done for kayaks/canoes/SUP’s? Concerned Paddler from the Midwest
  12. 12. LJA getting Lifejackets on Paddlers Paddlesports Update • Advocate for more lifejacket wear laws • Hangtag card for PFDs – through other associations, NSBC, SeaTow Foundation, WSIA, ACA, etc. – placed on boats at point of manufacture – funnel to LJA website store
  13. 13. Labeling Issues for Educating Paddlers Paddlesports Update
  14. 14. Labeling Issues for Educating Paddlers Paddlesports Update
  15. 15. Labeling Issues for Educating Paddlers Paddlesports Update
  16. 16. NBSAC Recommendation: 2019-101-1 Paddlesports Update
  17. 17. NBSAC Recommendation: 2019-101-1 Paddlesports Update
  18. 18. Printable PFD… Paddlesports Update
  19. 19. Thank You & Questions? Paddlesports Update Christopher Stec Chair, National Safe Boating Council ACA Whitewater Canoe & SUP Instructor Trainer Educator

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