This document discusses advertising ethics and provides an overview of a research article on the topic. It notes that advertising ethics is concerned with what is right and good in advertising practices. The research involved interviews with academics and practitioners in the advertising industry to understand perspectives on issues like transparency, privacy, and fair treatment of employees. It also reviewed ethics information on agency websites. The document finds there are some differences between ideals of ethics in academics versus real-world practices, and that the advertising industry would benefit from establishing collaborative norms and standards through open dialogue.

1. Name :- Muzafar Hamid
Department :- Convergent journalism
Semester:-3rd
Roll Number :-1604cukmr16

2.  The Authors of research Article are Minette E.
Drumright and Patrick E Murphy
 Published by: Taylor & Francis, Ltd
 Stable URL:
http://www.jstor.org/stable/20460885

4.  Advertising ethics :- defined as "what is right or
good in the conduct of the advertising function. It
is concerned with questions of what ought to be
done, not just with what legally must be done"
(Cunningham ,1999, p. 500).
 To know current status of advertising three
aspects had been chosen: thought leaders
(opinion leaders), knowledge participents, and
observers of advertising industry.
 Globalisation advertisement.

5.  Advertising ethics had started about 55 years
ago. First book which had talked about
advertising ethics written by F.P. Bishop in his
book The Ethics of Advertising (1949).
 Corporate Social Responsibility and Ethics are
somehow interrelated. Berger, Cunninghman,
and Drumwright (2007).
 Advertising is pluralistic, not monolithic, aimed
at segments and not on mass market.

6.  In-depth Interviews were conducted with the
people in academics and practitioners.
 Reviewing of ethics on websites of 25 leading
agencies of US in terms of revenue.
 How text books speak about advertising ethics.
 Interviews of industry people and analysis of
websites of agencies.
 Interviews of academics with analysis of text
books

7.  Traditional verses new media
advertisement.(FTC)
 Transparency(WOMMA) David Balter.
 Management
 Privacy
 Ethical business of any kind must pay attention
to fair treatment of employees.
 What websites of advertising agencies say about
advertising ethics.

8.  Their is a difference between ethics in academics
and real world applied ethics.
 Advertising is client based.
 Advertising industry is dynamic in nature.

10.  Norms should be made for advertising.
 Norms setup should be both deliberate and
collaborative.
 Disagreement is not the problem; avoidance of
topic and/failure to engage in a collaborative
dialogue is problem.
 Flogging(Wal-Mart Scandle 2006)

12. Thank you