Email Deliverability presentation given at the Copernica Partneravond 2018.

1. Email
deliverability

2. HELLO!
Sergey Syerkin
Head of Email Operations bij MailerQ

3. Overview
▸ Background
▸ Key principles of deliverability
▸ How to monitor your deliverability
▸ Tools
▸ Questions

4. Results
Inbox
Copernica Marketing Software
Content
Template
document
Personalized
emails
open
SendingList management
DB
Sending
list
Selection
Receiving
Mailbox
providerClient
POP3
IMAP
Bounce
bad destination,
spam
clicks,
unsubscribes,
spam complaint
Full cycle from sending email to engagement
DNS
bounces,
greylisting,
retry-loop

5. Key principles of
deliverability
Deliverability
Volume Opens Clicks
Balancing these numbers

6. How to monitor your deliverability?
▸ Voluntary and clear opt-ins
▸ List management
▸ Stable message stream in volume & results
▸ Techniques: SPF, DKIM, DMARC

7. How to monitor your deliverability?
▸ Adapt to the behavior of receiving mail servers
▸ Monitor your statistics
▸ Good and bad results

8. Tools
▸ 250ok/Inbox Placement Test: Insights inbox placement
▸ Litmus test: Shows how your message is displayed
▸ Spam-score (Spamassassin): Try to keep it under 1
▸ SNDS/ Google Postmaster
▸ Senderscore: Limited value
▸ Email-tester: Overview quality individual message

9. Results
Inbox
Copernica Marketing Software
Content
Template
document
Personalized
emails
open
SendingList management
DB
Sending
list
Selection
Receiving
Mailbox
providerClient
POP3
IMAP
Bounce
bad destination,
spam
clicks,
unsubscribes,
spam complaint
Full cycle from sending email to engagement
DNS
bounces,
greylisting,
retry-loop