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SIMPLY MARKETING TRENDS 2015
Paolo d’Ammassa
ceo @connexia
@paolo567
#OM15
#MULTICANALITA
Have a look at yours... 
http://bit.do/jobautomation
MARKETING
AUTOMATION
Automating what?
Marketing automation platforms enable marketing departments
to automate repetitive tasks — making sense o...
• Gestione della complessità
Marketing automation
• Data Driven
• Deep learning
• All’aumentare del fatturato, aumenta l’a...
MARKETING
AUTOMATION
MMA
MIXED
MARTIAL
ARTS
MOBILE
MARKETING
AUTOMATION
Aumenta l’accesso a Internet
tramite Mobile
Fonte: OM, 2015
Trend audience giornaliera PC e Mobile (Smartphone/tablet)
Aud...
LOCATION
ENGAGEMENT
SEGMENTATION
BASED ON APP
USAGE
REAL-TIME
ENGAGEMENT
PUSH
NOTIFICATION
Evolution of Marketing automation
Broadcast CRM Social CRM Real Time Multichannel Engagement
Marketing Automation Platform...
CONTENT
MARKETING
Videostorytelling
Evolution
Evidence
+
Experiment
Facebook, principale fonte di scoperta video
>3B 90% >65%
Views video
al giorno
Crescita video
postati per utente
nel 2014...
Intel and Toshiba’s
The beauty inside
2013
https://youtu.be/qyMQIMeSCVY
HoMedics
Tess Masazza - melodramachic.com
2015
http://on.fb.me/1B4qVAz
VIEWS 70.000.000 3.250.000
LIKES 97.000 45.000
SHARES NA 43.000
BUDGET € X00.000 to 1.000.000 >1X.000
FORMAT 6EPx5min +26U...
AUGMENTED REALITY
VIRTUAL REALITY
Acquisizioni e investimenti
$2.000.000.000
Accessibilità dei device
Samsung GearVR e Google Cardboard
Samsung GearVR
199€
Google Cardboard
19.95$
Opportunità sales&mktg
Nel 2015 vedremo utilizzi sempre più creativi di AR e VR per
risolvere reali esigenze di business:
...
ANALYTICS
(R)EVOLUTION
La navigazione è
CROSS DEVICE
Proprio adesso che è stato regolamentato...
Why not to tweet this?
il cookie è morto!
#OM15 #MULTICANALITA @PAOLO567
in a ...
Why not to tweet this?
#OM15 #MULTICANALITA @PAOLO567
Analytics (r)Evolution:
Profili anonimi persone vere
PEOPLE
BASED
ME...
No SDK, no party
THE USER-ID
WAR IS ON
Universal Analytics
Cross Device Reports
Acquisition Device Reports
Why not to twee...
QUANTIFIED SELF
MARKETING
AUTOMATION
ANALYTICS
(R)EVOLUTION
MMA
CONTENT
MARKETING
AUGMENTED REALITY
VIRTUAL REALITY
paolo.dammassa@connexia.com
@paolo567
OM15 - Connexia, Paolo d'Ammassa
OM15 - Connexia, Paolo d'Ammassa
OM15 - Connexia, Paolo d'Ammassa
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OM15 - Connexia, Paolo d'Ammassa

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Osservatorio Multicanalità 2015 - Simply Marketing Trends 2015 - Connexia, Paolo d'Ammassa

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OM15 - Connexia, Paolo d'Ammassa

  1. 1. SIMPLY MARKETING TRENDS 2015 Paolo d’Ammassa ceo @connexia @paolo567 #OM15 #MULTICANALITA
  2. 2. Have a look at yours...  http://bit.do/jobautomation
  3. 3. MARKETING AUTOMATION
  4. 4. Automating what? Marketing automation platforms enable marketing departments to automate repetitive tasks — making sense of customer data (CRM, web, mobile, email, sensors, etc.) and translating it into something actionable for marketers. This process involves lot of data and is really challenging to get right, but the goal is to drive leads and sales through better, more contextual, real-time engagement.
  5. 5. • Gestione della complessità Marketing automation • Data Driven • Deep learning • All’aumentare del fatturato, aumenta l’adozione
  6. 6. MARKETING AUTOMATION
  7. 7. MMA
  8. 8. MIXED MARTIAL ARTS
  9. 9. MOBILE MARKETING AUTOMATION
  10. 10. Aumenta l’accesso a Internet tramite Mobile Fonte: OM, 2015 Trend audience giornaliera PC e Mobile (Smartphone/tablet) Audience giornaliera PC Audience giornaliera MOBILE Mar-14 Mar-15 13,3 14,5 12,5 17,4 -6% +20%
  11. 11. LOCATION ENGAGEMENT SEGMENTATION BASED ON APP USAGE REAL-TIME ENGAGEMENT PUSH NOTIFICATION
  12. 12. Evolution of Marketing automation Broadcast CRM Social CRM Real Time Multichannel Engagement Marketing Automation Platforms Internet of Things Mobile Telemetry
  13. 13. CONTENT MARKETING
  14. 14. Videostorytelling Evolution Evidence + Experiment
  15. 15. Facebook, principale fonte di scoperta video >3B 90% >65% Views video al giorno Crescita video postati per utente nel 2014 in Italia Delle views da mobile Fonte: Facebook, 2015 In 2 anni, il 90% del traffico Internet sarà VIDEO Videostorytelling evidence
  16. 16. Intel and Toshiba’s The beauty inside 2013 https://youtu.be/qyMQIMeSCVY
  17. 17. HoMedics Tess Masazza - melodramachic.com 2015 http://on.fb.me/1B4qVAz
  18. 18. VIEWS 70.000.000 3.250.000 LIKES 97.000 45.000 SHARES NA 43.000 BUDGET € X00.000 to 1.000.000 >1X.000 FORMAT 6EPx5min +26UGCx5min 1x3min 2013 2015 MAIN PLATFORM CHARACTERS ACTORS INFLUENCER Videostorytelling Evolution
  19. 19. AUGMENTED REALITY VIRTUAL REALITY
  20. 20. Acquisizioni e investimenti $2.000.000.000
  21. 21. Accessibilità dei device Samsung GearVR e Google Cardboard Samsung GearVR 199€ Google Cardboard 19.95$
  22. 22. Opportunità sales&mktg Nel 2015 vedremo utilizzi sempre più creativi di AR e VR per risolvere reali esigenze di business: • Big data collection & analysis • Inventory reduction • Experiential communication
  23. 23. ANALYTICS (R)EVOLUTION
  24. 24. La navigazione è CROSS DEVICE
  25. 25. Proprio adesso che è stato regolamentato... Why not to tweet this? il cookie è morto! #OM15 #MULTICANALITA @PAOLO567 in a cross-device world USER-ID is the answer
  26. 26. Why not to tweet this? #OM15 #MULTICANALITA @PAOLO567 Analytics (r)Evolution: Profili anonimi persone vere PEOPLE BASED MEASUREMENT
  27. 27. No SDK, no party THE USER-ID WAR IS ON Universal Analytics Cross Device Reports Acquisition Device Reports Why not to tweet this? #OM15 #MULTICANALITA @PAOLO567
  28. 28. QUANTIFIED SELF
  29. 29. MARKETING AUTOMATION ANALYTICS (R)EVOLUTION MMA CONTENT MARKETING AUGMENTED REALITY VIRTUAL REALITY
  30. 30. paolo.dammassa@connexia.com @paolo567

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