organizaitonal behavior

1. Consumer Psychology
Hyper Mall
GROUP MEMBERS:
MUSA BIN QASIM
HAMMAD AHMAD
SHER ADAM
BABAR AFRIDI
ARSALAN KHAN

2. Introduction
 2020
 1000 Employees
 5Km from Hayatabad

3. Physical Environment
 Decor, lightning, color scheme
 Act as Stimulus

4. External Variables
 Location
 Size
 Style

5. Store Layout
 Grid Layout
 Maximize space
 Economical

6. Interior variables
 Lightning
 Smell
 Color

7. Psychological Environment
 Sense of Environment

8. Cognitive Maps
 Location
 Price
 Size

9. Crowding
 Stress and negative emotions
 Size of Hyper mall

10. Movement Patterns
 Short Trip
 Wave Trip

11. Types of Shoppers
 The Specialist
 The Native
 The Tourist

12. Consumer Decision Making

13. Theories
 Utility Theory
 Prospect Theory

14. Strategies
 Compensatory Strategies
 Partially Compensating Strategy

15. Heuristics
 Availability Heuristics

16. Intuitive Thinking
 Type 1 Processing

17. Product Design
Hicks Law
 The consumer will have different choice.
 The consumer comes across all brands in a single trip.

18. Packaging
 The hypermall does not have a specific packaging process.
 There are different brands in Hypermall who uses their own packaging.

19. Positioning And Placement
 The middle class brands are always located in front of the mall.
 The expensive brands are located at the very sides of hypermall and the
upper floors.

20. Sales Techniques
 Availability of different brands.
 Providing benefits to customers.

21. Advertising ( The 4PS)
 Product (or service)
 Place
 Price
 Promotion

22. The 4C’S
 Customer want or need
 Cost to satisfy
 Convenience to buy
 Communication

23. Communication and Advertising Models
 The source
 The message
 The audience

24. Advertising Application
 Brand Recognition
 Consumer Personality
 Branding
 Effective Slogans