history, culture, challenges, stock prices, pricing strategies etc

1. Group members
AHSAN TANWEER
ZOHAIB KHAN
MUHAMMAD ILYAS
SYED MUHAMMAD ATIF

3. HISTORY
 Formula is invented by john
stith in 1886
 American corporation
 Coca-Cola formula and brand
were bought in 1894 by Asa
Griggs Candler
 The company—headquartered
in Atlanta, Georgia
 Operateda franchised distrib
ution system since 1889

4. BOTTLERS.
The Coca-Cola Company
and its subsidiaries only
produce syrup concentrate
, which is then sold to
various bottlers throughout
the world who hold a local
Coca-Cola franchise

5. MISSION
 To refresh the world in mind, body
and spirit
 To inspire moments of optimism and
happiness through our brands and
actions
 To create value and make a
difference.

6. The Coca Cola Company Vision
 People
 Portfolio
 Partners
 Planet
 Profit

7. PEST ANALYSIS
 POLITICAL FACTORS
 ECONOMIC FACTORS
 SOCIAL FACTORS
 TECHNOLOGICAL FACTOR

8. Prices of different Bottles
Size of Coca Cola Price of Coca Cola (RS.)
 Regular bottle 20
1.5 Liter Bottle 90
Disposable Bottle40
Coca Cola Can 50

9. Pricing Strategies:
 1. Competition based pricing
approach
 2. Promotional Pricing Policy
 3. Marketing Penetration Pricing
Policy

10. SWOT
 STRENGTH
 WEAKNESS
 OPPORTUNITIES
 THREATS

11. CHALLENGIES
 TRADE OF COCA COLA SECRET FORMULA
 AWARENESS MAY REDUCE DEMAND OF COKE
 INCREASE IN COMPETITION
 WATER SCARCITY AND POOR QUALITY
 CHANGE IN NONALCOHOLIC BEVERAGES BUSINESS
ENVIRONMENT
 INCREASING IN COST OF ENERGY
 WEATHER CONDITION
 REFRANCHISING

12. PROFIT AND SHARE PRICE
Year Revenue
in mil. USD$
Net income
in mil. USD$
Price per Share
in USD$
2000 17,354 2,177 17.11
2001 17,545 3,969 15.24
2002 19,394 3,050 15.82
2003 20,857 4,347 14.28
2004 21,742 4,847 15.34
2005 23,104 4,872 14.47
2006 24,088 5,080 15.26
2007 28,857 5,981 19.24 90,500
2008 31,944 5,807 19.71 92,400
2009 30,990 6,824 18.49 92,800
2010 35,119 11,787 22.12 139,600
2011 46,542 8,584 26.84 146,200
2012 48,017 9,019 30.70 150,900
2013 46,854 8,584 33.78 130,600
2014 45,998 7,098 35.82 129,200
2015 44,294 7,351 37.29 123,200
2016 41,863 6,527 40.63 100,300
2017 35,410 1,248 42.80 61,800

13. CURRENT YEAR 2018 SHARE PRICE
 49.99 USD +0.30 (0.60%)

14. THE COCA-COLA FRANCHISING SYSTEM
Coca-Cola Pakistan Bottler

15. Culture
leadership, passion, integrity,
collaboration, diversity, quality,
and accountability
The Coca-Cola Company
leverages a worldwide team
that is rich in diverse people,
talent and ideas
our ability to understand,
embrace and operate in a
multicultural world

17. PRODUCTION OF PRODUCT BY COCA-COLA
 Packaging
 Preparing to fill cans
 Preparing the drink
 Guaranteeing the quality of the product

18. Documentation system
 smart, modern, open
source Java Document
Management System
(DMS)
 application from
Target Information
Systems (Target).

19.  The Coca-Cola Company continues
to be a powerhouse in the world of
licensing, most recently using its
global clout to promote health and
wellness through product
extensions and company-wide
initiatives

20. Marketing strategy of coca cola
 Marketing strategy of coca cola
 Segmentation, targeting, positioning of Coca Cola

21. TERMS OF TRADE
 Buying our Products
 No wholesaling or reselling
 Deliveries
 Prices
 Paying us
 Equipment
 Our responsibilities

22. BALANCE OF TRADE AND BALANCE OF
PAYMENT