Strategic Planning and HRM

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2. Strategic Planning and HRMStrategic Planning and HRM
Presented By
M.Adeel (0323-4481864)
Course : Human Resource Management
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3. Plan of the talkPlan of the talk
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• Definition Human Resource Management
• What is Business Plan & Strategic Planning
• Essence of Strategic Planning
• Level of Strategic Planning
• CASE STUDY PRESENTATION i.e. Warid
(Introduction, Vision and Mission Statement, Practical
and Theoretical Review, SWOT Analysis,
Recommendation, Conclusion)
• References

4. Human Resource ManagementHuman Resource Management
“All planned and controlled activities of
an organization to build and maintain
the relation between employees and
organization in order to meet both
business objectives and employee
expectations”
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5. What is Business Plan & StrategyWhat is Business Plan & Strategy
• Business Plan comprehensive view of today
and goals and plans for next 3 to 5 year
• Strategy A course of action the company can
pursue to achieve its strategic aims
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Strategic Planning it will
match its internal strengths
and weaknesses with
external opportunities and
threats in order to maintain
a competitive advantage.
Strategic Planning

7. Essence of Strategic Planning
• to ask, “where are we now as a business,
where do we want to be and how should we
get there?”
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Corporate Level
Business Level
Functional Level
1. Corporate –Level Strategy-The Set of strategic alternatives that an
organization from as it manages its operations simultaneously
across several industries and several markets.
2. Business-Level Strategy-How the organization conducts business
in a particular industry.
3. Functional-Level Strategy-Strategy developed for specific
functional areas such as marketing, finance, and so forth.
Level of Strategic
Planning

11. Advantages of HRM Plans
1. Occupational Environment
2. Prevent Headline Risk
3. Strategic Management
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CASE STUDY

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Warid Introduction
• Warid Telecom is one of the cellular service
providers in Pakistan
• 100% owned company of the Abu Dhabi group
• Started its operations in May-2005
• Acquired license for $291 million US dollars
• Offer stat-of-the-art telecommunication
services at over 7000 destinations in Pakistan

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Abu Dhabi GroupAbu Dhabi Group
• Warid Telecom is backed by the Abu Dhabi Group, a large business
conglomerate in the Middle East and a major investor in Pakistan.
• It has diversified business interests, offering strong financial resources and
extensive management expertise.
• The Abu Dhabi Group invests in a number of emerging markets including
East- & South Africa, the Middle East, South Asia and the Caucasus/Black
Sea region in a range of sectors including:
• ICT
• Financial Services
• Energy
• Hospitality & Real Estate
• Healthcare
• Agriculture
• The Abu Dhabi Group is led by His Highness Sheikh Nahayan Mabarak Al
Nahayan a senior member of the Abu Dhabi Ruling Family.

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Vision Statement
“To become the primary service provider
of all communication needs of subscribers
in Pakistan, supported by exemplary
customer care”

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Mission StatementMission Statement
“We will continue to challenge themselves
and set new performance standards in
cellular communications globally by
investing in the future of our people,
combining latest technology, valuing our
employees and seeking knowledge and
innovation in order to exceed customer
expectations and serve our community”

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Practical and Theoretical Review
 On Nov,2015 vimpalcom
and Dhabi group agreed
to merge Mobilink and
Warid into a single
company
 Pakistan first
telecommunication sector
merger
 Mobilink acquired 100 %
share of warid and warid
acquired 15% share of
mobilink

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Strategic
Motive
Strategic
Motive
• Business with best in class mobile network
• Competitively priced service
• Wider access to enablement facilities such as
mobile financial services.
• Business with best in class mobile network
• Competitively priced service
• Wider access to enablement facilities such as
mobile financial services.
Financial
Motive
Financial
Motive
• The transaction is expected to create synergy
with a NPV of approx. USD 500 million
• The combined revenue of both companies for
the 12 month to Sep-15 was USD 1.4 billion
• With mobilink will create value for all
stakeholders
• The transaction is expected to create synergy
with a NPV of approx. USD 500 million
• The combined revenue of both companies for
the 12 month to Sep-15 was USD 1.4 billion
• With mobilink will create value for all
stakeholders
Managerial
Motive
Managerial
Motive
• Leading high speed mobile network in
Pakistan
• Enlarged and improved mobile network with
over 80% population coverage (2G)
• Largest network, with almost 5000 3G and
4G/LTE sites
• Leading high speed mobile network in
Pakistan
• Enlarged and improved mobile network with
over 80% population coverage (2G)
• Largest network, with almost 5000 3G and
4G/LTE sites

20. SWOT ANALYSIS
Strengths
• Low production cost
• Availability of infrastructure
Weakness
• Qualified Staff
• Weak branding
• Customer confidence
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Opportunities Weaknesses
• Market size
• Privatization and
liberalization of IT growth
• Innovation
• Ad hoc decisions form
• Authorities
• Political instability

21. Recommendation
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• Arrange a training program
• A proper platform where employee can achieve
its objectives
• Hire CRO where volume of work high
• Arrange promotional activities and ensure staff
participation

22. Conclusion
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• Marketing staff are less disciplined
• Branch staff is less motivated towards organizational goals and achievements
• Employees are foci-bore and fed up with their same daily routine work
• Decision making is centralized
• No mission and vision is defined by branch
• Employees are uneducated. Not know technical problems of network and
computers also
• Relationship between employees is not up to the mark which effect organization
environment
• Miss utilization of office utilities like telephone etc

23. ReferencesReferences
• Kotler .P. (2002); Marketing Management
• Al Warid Telecom Franchise Gujranwala
Cantt
• Warid telecom website
• Warid telecom document
• History and background of Warid telecom
(unpublished)
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