This document provides information about executive education programs offered by Saïd Business School at the University of Oxford. In 3 sentences: Saïd Business School is Europe's newest and fastest growing business school, which is an integral part of Oxford University and has been educating leaders for 800 years. It offers executive education programs both in Oxford and globally, covering topics like finance, strategy, leadership, and challenges facing organizations. The school has strong partnerships in Malaysia and works on research collaborations with Malaysian universities and organizations.

1. WWW.SBS.OXFORD.EDU
EDUCATING LEADERS FOR 800 YEARS
INTRODUCTION
Creating Brand Power for
Countries and Companies
Countries and Companies
Dr Andrew White
Associate Dean, Executive Education,
Saïd Business School

2. Europe’s newest and fastest growing business school but
incorporating 40 years experience of Executive Education at
Templeton College
An integral part of Oxford University, an institution that has educated
leaders for 800 years
Strengths in finance, strategy, technology, information
management, change management and challenges for
leadership in the 21st century
Said Business School
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leadership in the 21st century
Renowned interdisciplinary centres for research and teaching
Highly regarded full service provider – undergraduate, graduate
and executive education programmes (open & custom)
Two award winning sites with dedicated Executive Education faculty
and facilities

3. What we help our clients with
FORMULATING AND
DELIVERING THE
STRATEGIC AGENDA
Information and Communications:
Engineering and Technology:
Professional Services:
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DEVELOPING
LEADERSHIP
IN CONTEXT
ADDRESSING SPECIFIC
ORGANISATIONAL
CHALLENGES
BUILDING
BUSINESS
MANAGEMENT
CAPABILITY
Retail & Consumer Goods:
Energy:
Public Sector:
UK Cabinet Office Civil Service, Abu Dhabi
Financial Services:

4. Our global reach
• Where we work – our client HQ’s
• Over 70% of our programmes are
delivered overseas
• High level of global diversity
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5. The Oxford - Malaysia Relationship
• Strong partnership with the Razak School of Government
• Key statistics :
– Academic staff: 14
– Students: 126
– Alumni: 445
– Alumni groups: 1
• Oxford Centre for Islamic Studies
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• Oxford Centre for Islamic Studies
• Oxford University Press
• Research Links:
– Anthropological research with indigenous peoples in Sarawak
– CRISE - Centre for Research on Inequality, Human Security and Ethnicity
– BRAHMS project - Department of Plant Sciences
– Innovative decision making for a sustainable management of water in developing
countries - led by Environmental Change Institute
– Universiti Teknologi Malaysia Centre for Industrial and Applied Mathematics and the
Oxford Centre for Industrial and Applied Mathematics

6. The Razak Roundtable
Can a country brand itself?
• What are the challenges and processes associated with
doing this?
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doing this?
• How can branding be used as part of a countries
competitive strategy?
• What are the implications for Malaysia in the short,
medium and long term?

7. The Razak Roundtable
How can leaders create transformational
change?
• What transformational change is needed in developing
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• What transformational change is needed in developing
countries?
• How does this occur in the public and private sectors?
• What challenges face leaders who are trying to make
this type of change happen?
• How can people be engaged in the process across and
within multiple organizations?

8. The Razak Roundtable
Strategic marketing and communications
of public and private sector brands
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• Stakeholder and employee engagement
• Communications across multi-cultural markets
• Impact of social media
• Politics, policies and managing the media
• Creating ‘Brand Malaysia’ stories