In this presentation, Samarth introduces SMAC and associated trends. Samarth is interested in developing mobile apps especially in the windows app store as it is easier to reach consumers there. He has already developed mobile apps.

1. SMAC
Name: Samarth Kumar Goel
Email: UG201210031@iitj.ac.in
Twitter Id: https://twitter.com/Credosam
University: Indian Institute of Technology Jodhpur
Year: 3rd
Semester: 6th
Branch: Computer Science and Engineering

2. SMAC, acronym for Social, Mobile, Analytics and Cloud is the
latest buzzword in the Indian IT industry.
Social media has provided business with new ways to reach
and interact with customers.
Mobile technologies have changed the way people
communicate, shop and work. Nowadays, we can clearly see
how the mobile apps have captured the market due to the
growing smartphone industry.
Analytics help us understand when and where people
consume certain goods and services which gives the
companies an upper hand to develop policies accordingly.
Cloud computing provides a new way to access technology
and the data a business needs to quickly respond to
changing markets and solve business problems.

3. TRENDS
The best trend can be seen in the E-Commerce
websites.
The Big Billion Day and all the other promo
advertisements done by e-commerce companies
today are primarily the result of the analysis
done in the backend.

4. INTEREST AREAS
I have my keen interest in working in the area of mobile
app development, on windows platform specifically and
analytics of the same.
Currently the windows app store is developing and it is
comparatively easier to reach to the customers.
According to me, simplicity is innovation. Building
simple and interesting products for the customers,
economically beneficial for the company is the kind of
work that I am interested in.
I have developed apps on windows app store in my 2nd
year and interested in learning more in this field.

5. THANK YOU