The Fyre Festival – They Couldn’t Even Spell Fire Correctly - By Leo Morejon
•
0 likes•72 views
The document is a blog post analyzing the failed Fyre Festival. It summarizes that the festival was promoted using social media influencers but ultimately failed to deliver on promises of luxury accommodations and music acts. Fewer than 25% of tickets were sold and attendees arrived to find inadequate facilities and infrastructure. The post argues this was due to deception and mismanagement by the festival organizers rather than issues with social media marketing itself, which when used transparently can be an effective promotional tool. Lessons highlighted include the need for transparency, honesty, data-driven planning, and upholding human values in marketing.
Recommended
More Related Content
What's hot
Recently uploaded
Recently uploaded (20)
The Fyre Festival – They Couldn’t Even Spell Fire Correctly - By Leo Morejon
- 1. LeonardoM.com The Fyre Festival - They Couldn’t Even Spell Fire Correctly By Leo Morejon
- 2. LeonardoM.com Let’s Talk About the Festival
- 3. LeonardoM.com That Can be Explained by One Picture…
- 5. LeonardoM.com How in the World…
- 9. LeonardoM.com Let’s See it Again
- 10. LeonardoM.com
- 15. LeonardoM.com
- 16. LeonardoM.com Did You Miss It?
- 17. LeonardoM.com
- 18. LeonardoM.com I Looked It Up
- 19. LeonardoM.com
- 20. LeonardoM.com
- 21. LeonardoM.com If You Spell Like That
- 23. LeonardoM.com
- 24. LeonardoM.com
- 25. LeonardoM.com
- 27. LeonardoM.com
- 30. LeonardoM.com Yes, this Ja Rule…
- 31. LeonardoM.com
- 33. LeonardoM.com
- 34. LeonardoM.com I Guess Models Help
- 35. LeonardoM.com
- 36. LeonardoM.com
- 37. LeonardoM.com
- 39. LeonardoM.com
- 41. LeonardoM.com
- 47. LeonardoM.com
- 49. LeonardoM.com 1. In 2003, he allegedly punched a man in Toronto, who later sued. He received a $1,200 fine after pleading guilty to assault. 2. In 2004, police investigated whether a feud involving Murder Inc. led to a fatal shooting outside a nightclub party hosted by Ja Rule and Leon Richardson.[83][84] 3. On July 1, 2004, Ja Rule was arrested with Don Rhys for driving with a suspended license and possessing marijuana.[85] 4. In July 2007, Ja Rule was arrested for gun and drug possession charges along with Lil Wayne, and Don Rhys who served eight months in prison during 2010 for attempted possession of a weapon stemming from the arrest.[86][87][88] The court rejected Ja Rule's argument that the gun was illegally obtained evidence.[89][90] 5. On December 13, 2010, Ja Rule received a two-year prison sentence after pleading guilty to attempted possession of a weapon after the aforementioned 2007 concert. On March 8, 2011, Ja Rule's surrender date for his two-year prison sentence was set for June 8.[91] He was first sent to Rikers Island, then later to a state facility in Upstate New York.[92] 6. In July 2011, Ja Rule received an additional 28-month prison sentence for tax evasion, to run concurrently with his state term, failing to pay taxes on more than $3 million in earnings between 2004–2006.[93] He was released from state prison on February 21, 2013, but was immediately taken into federal custody for the tax case, for which he had less than six months remaining on his sentence.[94] Ja Rule was held in Brooklyn's Metropolitan Detention Center and was set to be released on July 28, 2013. Ja Rule was released from prison early on May 7, 2013ˆ Source:
- 50. LeonardoM.com
- 51. LeonardoM.com
- 56. LeonardoM.com That’s Easy for Me to Say
- 59. LeonardoM.com Can we Blame Ticket Purchasers?
- 60. LeonardoM.com I’ve Been to Events
- 62. LeonardoM.com I Never Checked Who Promoted it
- 64. LeonardoM.com
- 65. LeonardoM.com
- 66. LeonardoM.com
- 67. LeonardoM.com
- 68. LeonardoM.com Can we Blame Local Staff?
- 71. LeonardoM.com Anyone that Could Not Afford to Lose
- 72. LeonardoM.com Those that Invested Their Hopes, Dreams
- 73. LeonardoM.com Those are the Biggest Victims
- 74. LeonardoM.com
- 76. LeonardoM.com
- 77. LeonardoM.com
- 81. LeonardoM.com
- 85. LeonardoM.com
- 86. LeonardoM.com People Blame My Life’s Work
- 87. LeonardoM.com
- 89. LeonardoM.com
- 91. LeonardoM.com
- 92. LeonardoM.com People Are Blaming Marketing Tactics!
- 93. LeonardoM.com For the Actions of Deceitful People
- 94. LeonardoM.com It Wasn’t Even a Successful Marketing Play
- 95. LeonardoM.comSource: • In its pitch deck to investors, Fyre organizers claimed all 40,000 tickets would be sold by March 31. • By April 27, when the first people started to arrive on the island, the fest had sold only 8,000 tickets. That’s less than 25% of the total available.
- 99. LeonardoM.com
- 100. LeonardoM.com
- 103. LeonardoM.com Is Bad
- 104. LeonardoM.com Because of a Few Bad Apples
- 106. LeonardoM.com
- 107. LeonardoM.com
- 108. LeonardoM.com
- 109. LeonardoM.com
- 110. LeonardoM.com
- 112. LeonardoM.com Oh...
- 113. LeonardoM.com
- 120. LeonardoM.com
- 122. LeonardoM.com
- 124. LeonardoM.com
- 125. LeonardoM.com Why Does it Work So Well Today?
- 126. LeonardoM.com Brands organic Reach on Social is on average down to 2%
- 128. LeonardoM.com Consumer Trust in Brands is at An All- Time Low
- 131. LeonardoM.com Be Transparent Don’t Lie Don’t Hide Don’t Delete
- 132. LeonardoM.com Be Serious Real Business Tools Influencer Marketing Social Media Marketing
- 133. LeonardoM.com Use a Marketing Mix Aligned Complimentary Supportive
- 134. LeonardoM.com Use All Influencer Personas Use Employees, Loyalists, etc. Use Micro Influencers Use Macro Influencers
- 135. LeonardoM.com Check the Data Learn from Data Track What Influencers Do Track What You Do
- 139. LeonardoM.com It Leads to the Best Outcomes