Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.
This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:
- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands
3. About
Moontoast’s Activation Marketing Platform helps
brands deliver engaging social experiences
across all social channels and device types.
Boston, MA Nashville, TN San Francisco, CA
13. Television
People are looking up info on actors,
plot, athletes, etc.
While watching TV…
41% 29%
on tablet on smartphone
Source: Cisco Visual Networking Index 2013-2018
14. Television
People are reading discussions about
a TV program on social media sites
While watching TV…
18% 12%
on tablet on smartphone
Source: Cisco Visual Networking Index 2013-2018
15. Television
People are voting or sending
comments to a Live Program
While watching TV…
12% 9%
on tablet on smartphone
Source: Cisco Visual Networking Index 2013-2018
16. Television
People are watching a certain program
because of something read on social media
While watching TV…
17% 10%
on tablet on smartphone
Source: Cisco Visual Networking Index 2013-2018
17. 3.3 hours a day are spent on a smartphone
Source: 2014 Mobile Behavior Report by ExactTarget
18. t
growth in mobile data traffic;
video being a strong driver
81%
Source: Cisco Visual Networking Index
30. Social Rich Media
45%
avg conversion
rate after
expansion
3.51
ad unit clicks
per expansion
60%
ad units that
use video
31. “Moontoast has been a great partner in the Cougartown campaign
because of their expertise in social rich media, having created and
pioneered the category. We are very pleased with the results.”
- VP of Social Media Strategy & Innovation, TBS
32. VEVO
Goals
VEVO wanted to drive artist and brand awareness,
click-throughs, and conversion for their “Hottest
Latin Music Videos of Summer” campaign by
giving their fans a chance to vote.
13.69%
Click-through rate
29,445
Video votes collected
44.8%
Voter conversion rate
34. Want to find out more
about Moontoast?
hello@moontoast.com
Join us for our webinars each month:
Go to moontoast.com/webinar to
find out what’s coming up