SlideShare a Scribd company logo
1 of 22
Mobile storytelling for sports enterprises
Meet Joe Hyde.
Local Media Publisher.
High school football is big in Texas.
How Big?
This is a $60 million stadium.
Friday Night Lights on Mobile
Story Stream Smartphone
Real Time
Get More With Less.
Problem For Sports Enterprises
1. Struggling to monetize media.
2. Social/mobile initiatives are failing.
3. Getting original media is hard.
Ad Revenues On Decline
Source: Poynter
US Newspaper Advertising Revenue
(Newspaper Association of America)
Old media business model
doesn't work for mobile.
Ad Blocking On Rise
Source: Fusion
41% ad blocker growth
YoY (Q2 2014-Q2 2015)
198Mmonthly active users
block ads (June 2015)
Evrybit Solves This
1.Brings traffic back to
websites and paywalls.
2. Uses non-blockable,
contextual, local ads.
3. Opens mobile audience.
4. Makes multimedia
story creation easier.
All-In-One Storytelling App
Simplifies
production.
Easy sharing and
website integration.
Story can be
viewed on any
device.
Addressable
3,000+ pro teams
300+ pro leagues
Available
1M+ amateur teams
200M+ players
Obtainable
American pro leagues/teams,
minors, colleges, HS, media
Global Sports Market
$300M
$15B
$145B
Sources: Statista, PwC
How We Make Money
Licensing: $50/user per month
Campaigns: $100+ setup
White label: $100+ per service
Advertising: $100+/month
Enterprise
How Our Customers Make Money
1. Get advertising.
2. Get sponsorships.
3. Sell media bits.
4. Sell stories.
5. Save time.
Market Strategy
1. Media, schools, nonprofits.
2. Sell campaigns.
3. Pilot local ad projects.
4. Early-adopter discount.
How Are We Different?
EVRYBIT
FACE
BOOK
SCRIBBLE
LIVE
SNAP
CHAT
TWITTER
Provide context
Audio
production
Professionalize
crowdsourcing
Embeddable
story feed
Open, mobile-
first platform
Founders + Team
ERIC ORTIZ
CEO and Cofounder
DREW FALKMAN
CTO and Cofounder
MARIA BURNS ORTIZ
Advisor and Cofounder
Total team : 4 people (2 full-time, 2 part-time)
Total experience: 25 years media, 50 development
2015
Revenue 2.0
Q4
Milestones
Q1
B2CiOS
Q2 Q1
2016
Q2-Q4
B2B/Android/Web
2017
Seed
Q4
2014
Future of Media Is Here
Who's Using Evrybit?

More Related Content

What's hot

Social 2014 predictions
Social 2014 predictionsSocial 2014 predictions
Social 2014 predictions
Kris Bruynson
 

What's hot (20)

Mobile Changes Everything
Mobile Changes EverythingMobile Changes Everything
Mobile Changes Everything
 
iMedia October Breakthrough Summit - Launch Pad Day: "Are Premium iPad Exper...
iMedia October Breakthrough Summit - Launch Pad Day:  "Are Premium iPad Exper...iMedia October Breakthrough Summit - Launch Pad Day:  "Are Premium iPad Exper...
iMedia October Breakthrough Summit - Launch Pad Day: "Are Premium iPad Exper...
 
Social Media Trends 2018, 12+ notes from different sources.
Social Media Trends 2018, 12+ notes from different sources.Social Media Trends 2018, 12+ notes from different sources.
Social Media Trends 2018, 12+ notes from different sources.
 
Burlington Economic Development Corp. Presentation
Burlington Economic Development Corp. PresentationBurlington Economic Development Corp. Presentation
Burlington Economic Development Corp. Presentation
 
Andy Vogel: Integrate Mobile into a Broader Ad Campaign
Andy Vogel: Integrate Mobile into a Broader Ad CampaignAndy Vogel: Integrate Mobile into a Broader Ad Campaign
Andy Vogel: Integrate Mobile into a Broader Ad Campaign
 
How The Other Half Swipes - Understanding Affluent Financial Newsreaders On t...
How The Other Half Swipes - Understanding Affluent Financial Newsreaders On t...How The Other Half Swipes - Understanding Affluent Financial Newsreaders On t...
How The Other Half Swipes - Understanding Affluent Financial Newsreaders On t...
 
US Social Media Trends For 2019
US Social Media Trends For 2019US Social Media Trends For 2019
US Social Media Trends For 2019
 
7 Truths About Mobile (And a Lie)
7 Truths About Mobile (And a Lie)7 Truths About Mobile (And a Lie)
7 Truths About Mobile (And a Lie)
 
Behind the Scenes: How the Entertainment Industry is Tapping into Social
Behind the Scenes: How the Entertainment Industry is Tapping into SocialBehind the Scenes: How the Entertainment Industry is Tapping into Social
Behind the Scenes: How the Entertainment Industry is Tapping into Social
 
Marketing to Millennials and the Significant ROI They Can Bring Your Firm
Marketing to Millennials and the Significant ROI They Can Bring Your FirmMarketing to Millennials and the Significant ROI They Can Bring Your Firm
Marketing to Millennials and the Significant ROI They Can Bring Your Firm
 
Brand Advocates Case study_Dettol 2011-WOMMY Gold Winner
Brand Advocates Case study_Dettol 2011-WOMMY Gold Winner Brand Advocates Case study_Dettol 2011-WOMMY Gold Winner
Brand Advocates Case study_Dettol 2011-WOMMY Gold Winner
 
How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)
How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)
How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)
 
Technobabble: TNG Facebook Presentation
Technobabble: TNG Facebook PresentationTechnobabble: TNG Facebook Presentation
Technobabble: TNG Facebook Presentation
 
Unit 2 ip Wills, Kim
Unit 2 ip Wills, KimUnit 2 ip Wills, Kim
Unit 2 ip Wills, Kim
 
Ask Me Anything: Social Media Community Management and Content Production
Ask Me Anything: Social Media Community Management and Content ProductionAsk Me Anything: Social Media Community Management and Content Production
Ask Me Anything: Social Media Community Management and Content Production
 
FT Innovate 2013 Keynote: Facebook - Navigating Travel in a Connected World
FT Innovate 2013 Keynote: Facebook - Navigating Travel in a Connected WorldFT Innovate 2013 Keynote: Facebook - Navigating Travel in a Connected World
FT Innovate 2013 Keynote: Facebook - Navigating Travel in a Connected World
 
Facebook Keynote for PhoCusWright India 2016
Facebook Keynote for PhoCusWright India 2016Facebook Keynote for PhoCusWright India 2016
Facebook Keynote for PhoCusWright India 2016
 
Social 2014 predictions
Social 2014 predictionsSocial 2014 predictions
Social 2014 predictions
 
Meet up digital trends 2017
Meet up digital trends 2017Meet up digital trends 2017
Meet up digital trends 2017
 
State of the Union of Social Media
State of the Union of Social MediaState of the Union of Social Media
State of the Union of Social Media
 

Similar to Evrybit Mobile Storytelling

Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaCurrent Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social Media
Merrigan Group LLC
 
Corey Weiner Presentation
Corey Weiner PresentationCorey Weiner Presentation
Corey Weiner Presentation
Mediabistro
 
Crisis 2.0 Mike Gurevich RBK
Crisis 2.0 Mike Gurevich RBKCrisis 2.0 Mike Gurevich RBK
Crisis 2.0 Mike Gurevich RBK
Nikolay Belousov
 
Internet Markets: crisis 2.0?
Internet Markets: crisis 2.0?Internet Markets: crisis 2.0?
Internet Markets: crisis 2.0?
Tatiana Lukinyh
 
Digital dowload all mobile
Digital dowload all mobileDigital dowload all mobile
Digital dowload all mobile
Raul Vielma
 
Why Spend Money On Seo Inbound Marketing Vm
Why Spend Money On Seo Inbound Marketing VmWhy Spend Money On Seo Inbound Marketing Vm
Why Spend Money On Seo Inbound Marketing Vm
Pel Abbott
 
11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World
Inside Social
 

Similar to Evrybit Mobile Storytelling (20)

Burlington Economic Development Corp. Presentation
Burlington Economic Development Corp. PresentationBurlington Economic Development Corp. Presentation
Burlington Economic Development Corp. Presentation
 
Apps as a Marketing Tool
Apps as a Marketing ToolApps as a Marketing Tool
Apps as a Marketing Tool
 
Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaCurrent Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social Media
 
So+mo 30 things 2 know sept 11 webinar pc final2
So+mo 30 things 2 know sept 11 webinar pc final2So+mo 30 things 2 know sept 11 webinar pc final2
So+mo 30 things 2 know sept 11 webinar pc final2
 
Developing a Mobile-First Strategy
Developing a Mobile-First StrategyDeveloping a Mobile-First Strategy
Developing a Mobile-First Strategy
 
Growing Virally On Facebook
Growing Virally On FacebookGrowing Virally On Facebook
Growing Virally On Facebook
 
Corey Weiner Presentation
Corey Weiner PresentationCorey Weiner Presentation
Corey Weiner Presentation
 
Crisis 2.0 Mike Gurevich RBK
Crisis 2.0 Mike Gurevich RBKCrisis 2.0 Mike Gurevich RBK
Crisis 2.0 Mike Gurevich RBK
 
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
 
The Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarThe Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo Seminar
 
30 Things You Need To Know When Selling Social & Mobile - LMA Webinar
30 Things You Need To Know When Selling Social & Mobile - LMA Webinar30 Things You Need To Know When Selling Social & Mobile - LMA Webinar
30 Things You Need To Know When Selling Social & Mobile - LMA Webinar
 
30 Things You Need To Know When Selling Social & Mobile - Webinar
30 Things You Need To Know When Selling Social & Mobile - Webinar30 Things You Need To Know When Selling Social & Mobile - Webinar
30 Things You Need To Know When Selling Social & Mobile - Webinar
 
Internet Markets: crisis 2.0?
Internet Markets: crisis 2.0?Internet Markets: crisis 2.0?
Internet Markets: crisis 2.0?
 
Digital dowload all mobile
Digital dowload all mobileDigital dowload all mobile
Digital dowload all mobile
 
Why Spend Money On Seo Inbound Marketing Vm
Why Spend Money On Seo Inbound Marketing VmWhy Spend Money On Seo Inbound Marketing Vm
Why Spend Money On Seo Inbound Marketing Vm
 
ACT Chesapeake Chapter TDM Workshop 12/10: Sparking Engagement
ACT Chesapeake Chapter TDM Workshop 12/10: Sparking EngagementACT Chesapeake Chapter TDM Workshop 12/10: Sparking Engagement
ACT Chesapeake Chapter TDM Workshop 12/10: Sparking Engagement
 
8 social media trends that matter
8 social media trends that matter8 social media trends that matter
8 social media trends that matter
 
Leading a mobile first newsroom
Leading a mobile first newsroomLeading a mobile first newsroom
Leading a mobile first newsroom
 
11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World
 
Native Advertising Outlook and Beyond
Native Advertising Outlook and BeyondNative Advertising Outlook and Beyond
Native Advertising Outlook and Beyond
 

More from Eric Ortiz

More from Eric Ortiz (11)

How to Build People-Powered Mobile News Networks
How to Build People-Powered Mobile News NetworksHow to Build People-Powered Mobile News Networks
How to Build People-Powered Mobile News Networks
 
The Future of Storytelling: Mobile Collaboration
The Future of Storytelling: Mobile CollaborationThe Future of Storytelling: Mobile Collaboration
The Future of Storytelling: Mobile Collaboration
 
Evrybit: An All-in-One App for Journalism
Evrybit: An All-in-One App for Journalism Evrybit: An All-in-One App for Journalism
Evrybit: An All-in-One App for Journalism
 
How to Build and Monetize Pop-Up Newsrooms
How to Build and Monetize Pop-Up NewsroomsHow to Build and Monetize Pop-Up Newsrooms
How to Build and Monetize Pop-Up Newsrooms
 
Evrybit slide deck
Evrybit slide deckEvrybit slide deck
Evrybit slide deck
 
Evrybit
EvrybitEvrybit
Evrybit
 
Future of News in Sharing Economy
Future of News in Sharing EconomyFuture of News in Sharing Economy
Future of News in Sharing Economy
 
Evrybit Mobile Storytelling Workshop
Evrybit Mobile Storytelling WorkshopEvrybit Mobile Storytelling Workshop
Evrybit Mobile Storytelling Workshop
 
New Business Model for Journalism in Sharing Economy
New Business Model for Journalism in Sharing EconomyNew Business Model for Journalism in Sharing Economy
New Business Model for Journalism in Sharing Economy
 
Mobile Journalism
Mobile JournalismMobile Journalism
Mobile Journalism
 
Evrybit
EvrybitEvrybit
Evrybit
 

Evrybit Mobile Storytelling