Get the course materials (free): https://dragon-digital-marketing.com/courses/brand-story.html Try out Canva (free): https://canva.7eqqol.net/c/2345797/647168/10068?adcampaigngroup=Pro_LP Find me on Facebook: https://www.facebook.com/DragonDigitalMarketingOfficial/ And Twitter: https://twitter.com/DragonDigitalM1 And LinkedIn: https://www.linkedin.com/in/moniqueidemudia/ Welcome to lesson three of the Brand Story online course by Dragon Digital Marketing. In this lesson, I want to talk about the visual elements of branding, your brand colors, your brand logos and your typography. To watch the video of the presentation and read the full transcript, please visit https://dragon-digital-marketing.com/courses/brand-story.html

1. Brand Story
A Free Online Course by Dragon Digital Marketing LLC
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How to build a strong brand and stand out from competitors

2. Lesson 3
Visual Elements
Of Branding
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3. Get notified when I post new videos
and go live to help you
with your marketing.
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4. dragon-digital-marketing.com/courses/brand-story.html
Download the course summary & get more free resources
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5. dragon digital marketing
Visual Elements Of Branding
Colors Logos Typography

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Visual Elements Of Branding
Colors Logos Typography

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8. Infographic: The Logo Company
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10. Think about your brand, how you
feel about it, and how you
want to be seen.
EXERCISE 1
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Write down the list of words
that comes to your mind.

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Complementary
Colors
Split
Complementary
Colors
Adjacent
Colors
Triangle,
Rectangle &
Square
Colors

17. Blue is the opposite of orange.
Red is the opposite of green.
Yellow is the opposite of purple.
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2.
3.
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Complementary (Opposite) Colors

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Complementary (Opposite) Colors

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Split-Complementary Colors
Choose one color as your base
color, and combine it with the two
colors adjacent to its opposite.

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Split-Complementary Colors

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Adjacent (Analogous) Colors
Adjacent colors sit next to each
other on the color wheel.

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Adjacent (Analogous) Colors

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Triangle, Rectangle & Square Colors
A triangle (triad) is a color combination made of 3
colors that are evenly spaced around the color wheel.
A rectangle (tetrad) is a color combination made of 4
colors that are made up of two complementary pairs.
A square is a color combination made of 2 sets of
complementary pairs that are evenly spaced
around the circle.

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Triangle, Rectangle & Square Colors

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Visual Elements Of Branding
Colors Logos Typography

26. Monogram logo (lettermark)
Wordmark (logotype)
Pictorial mark (logo symbol)
Abstract logo mark
Mascot
Combination mark
Emblem
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The 7 types of logos

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Monogram Logo (Lettermark)

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Wordmark (Logotype)

29. Pictorial mark (Logo Symbol)
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30. Abstract logo mark
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Mascot

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Emblem

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Combination mark

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Visual Elements Of Branding
Colors Logos Typography

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Typography
Serif Sans Serif Display
Style Or Appearance Of Text

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Casual Neutral
Exotic Graphic

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Modern Tech Company
fine Jewelry Design
Basketball Gear & Equipment
STYLISH FASHION LABEL
GovernmentAgency

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Heading: Cardo Heading: Aileron
Subheading: Cardo bold and italic Subheading: Aileron bold and italic
Body: Cardo regular, italic, and bold
The quick brown fox jumps over the lazy
dog. The quick brown fox jumps over the
lazy dog. The quick brown fox jumps
over the lazy dog. The quick brown fox
jumps over the lazy dog. The quick brown
fox jumps over the lazy dog. The quick
brown fox jumps over the lazy dog.
Body: Aileron regular, italic, and bold
We promptly judged antique ivory buckles
for the next prize. We promptly judged
antique ivory buckles for the next prize.
We promptly judged antique ivory
buckles for the next prize. We promptly
judged antique ivory buckles for the next
prize.

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Heading: Lato
Body: Merriweather
The quick brown fox jumps over the
lazy dog. The quick brown fox jumps
over the lazy dog. The quick brown
fox jumps over the lazy dog.
Heading:Space Mono
Body: Roboto
The five boxing wizards jump quickly. The five
boxing wizards jump quickly. The five boxing
wizards jump quickly. The five boxing wizards
jump quickly.
Heading: Bree Serif
Body: Lora
Two driven jocks help fax my big quiz. Two
driven jocks help fax my big quiz. Two
driven jocks help fax my big quiz. Two
driven jocks help fax my big quiz.
Heading: Amaranth
Body: Titillium Web
Sphinx of black quartz, judge my vow. Sphinx of
black quartz, judge my vow. Sphinx of black
quartz, judge my vow. Sphinx of black quartz,
judge my vow.

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Image source: Hotskills
Brand Mood Board

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