Get the course materials (free): https://dragon-digital-marketing.com/courses/brand-story.html Find me on Facebook: https://www.facebook.com/DragonDigitalMarketingOfficial/ And Twitter: https://twitter.com/DragonDigitalM1 And LinkedIn: https://www.linkedin.com/in/moniqueidemudia/ Welcome to lesson two of the Brand Story online course by Dragon Digital Marketing. In this lesson, you'll learn all about the fundamentals of brands and brand stories. To watch a video of the presentation and read the full transcript, please visit https://dragon-digital-marketing.com/courses/brand-story.html

1. Brand Story
A Free Online Course by Dragon Digital Marketing LLC
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How to build a strong brand and stand out from competitors

2. Lesson 2
Fundamentals
Of Brands and
Brand Stories
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Download the course summary & get more free resources
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5. What is a brand?
QUESTION
Brand Definition
“A brand is a name, term, design, symbol, or any other feature
that identifies one seller's good or service as distinct
from those of other sellers.”
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Source: American Marketing Association

6. Why do I need a brand?
QUESTION
Stand out
Build trust
Be crisis-proof
Get more sales
Gain awareness
Leverage social proof
Receive word of mouth
Earn recognition
Increase business value
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9. What is a brand story?
QUESTION
Story Definition
“A story is an account of past events in someone's life or in the development of something.”
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Source: Oxford English Dictionary
Your brand story therefore is the series of events that have led you to found your small business,
and it explains what drives your mission today.
Brand Story Definition

10. Why is my brand story important?
QUESTION
Be remembered
Gain others empathy
Create an expectation
Create value
Get people to relate to you
Make people identify with you
Get people to care
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12. Brand is just a perception, and
perception will match reality over
time. Sometimes it will be ahead,
other times it will be behind.
But brand is simply a collective
impression some have about a
product.
- Elon Musk
QUOTE
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https://www.youtube.com/watch?v=-I7NDGVKoYg
https://www.youtube.com/watch?v=ikuiByrF6rs

14. dragon digital marketing
https://www.youtube.com/watch?v=-I7NDGVKoYg
https://www.youtube.com/watch?v=ikuiByrF6rs
...we believe in living
with a sense of
purpose.
...we’re always thirsty
for fresh challenges
and creating
progressive new
solutions to benefit
future generations.

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