Oren Kaniel discusses how return on investment (ROI) is a double-edged sword for marketers. While it is a powerful tool, it can also be dangerous if not measured accurately. AppsFlyer provides a unified mobile marketing dashboard that allows marketers to properly measure all of their marketing efforts and see the actual ROI. This helps marketers move away from simply spraying advertisements without knowing the impact, and instead focus on ROI-driven strategies. AppsFlyer has experienced strong growth since its founding in 2012, with $84 million raised and 270 employees across 12 global offices.

1. RO
Oren Kaniel, CEO & Co-founder
Is A Double-edged Sword

2. A $600B Market - And Growing
~95% Unmeasured / Spray & Pray

3. The ‘old-school’ Marketer was like

4. Where the ‘new’
marketer is ROI
driven …

5. ROI
Is A Double-edged
Sword:
POWERFUL
&
DANGEROUS

6. ?
2012
2012 2013 2014 2015 2016 2017
Facebook Stock

7. 2012
2012 2013 2014 2015 2016 2017
Facebook Stock

9. App Developers Media Companies
Agencies
Users

10. Unified Mobile
Marketing
Dashboard
Measure everything you
need to know about your
marketing efforts

11. Allowing
Mobile Marketers
To See In
the Dark

12. ROI IS
DANGEROUS

13. FRAUD

14. The Bleeding Cash Cycle

15. Fighting Back!
Big Data (60% Market share)
1. Technology & Machine Learning
2. AppsFlyer Market Regulation

16. GROWTH

17. 2011

18. Last Week

19. Revenue
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20. Our Investors
§ Founded in 2012
§ Raised $84M to date
§ Super strong global team with 270 employees
§ 12 Global Offices
*Formally known as Fidelity Growth Partners

21. ‘Old-school’ Marketer ‘New’ Marketer
You know that you don’t know
- The ROI
You DO NOT KNOW that you don’t know
- The ROI