More Related Content Similar to Social media marketing 101 wk 1 (jan2013) (20) Social media marketing 101 wk 1 (jan2013)2. Social Media Marketing 101
Course Instructor: Terry Doherty
Director of New Media
January 2013
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3. Social Media Marketing 101
Instructor Terry Doherty
Four Sessions - Three Platforms
● What is __________?
● Who uses it?
● Why do they use it?
● Where are they?
● When should I be on?
● How can I benefit?
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4. Social Media Marketing 101
Instructor Terry Doherty
Social Media by the Numbers
66% online Americans ACTIVELY using social media
3 of every 4 Americans in
75% Americans ages 18 to 29 use social media key marketing
demographic!
American teens (12 to 17) active online -
95% 80% of which use social media
# of people who say social media DOES NOT
influence their buying decisions
2011 = 68% 2012 = 36%
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5. Social Media Marketing 101
Instructor Terry Doherty
Blogging
E-mail
©Mom's Choice Awards®. All Rights Reserved.
6. Social Media Marketing 101
Instructor Terry Doherty
● real-time information network
● 175 million Tweets / day
2011 Analysis
● nearly 60% are mobile users
Twitter
verb: Tweet
born: July 2006 2012 Analysis
1/2 billion user accounts ● 69 percent of users follow others based on
Available in 20 languages recommendations from friends
TOP FIVE COUNTRIES ● 64 percent of users access Twitter via Twitter.
US @ 100 million com
Brazil 33.3 million
Japan, 29.9 million ● 34 percent of marketers have generated leads
UK 23.8 million
using Twitter
©Mom's Choice Awards®. All Rights Reserved.
8. Social Media Marketing 101
Instructor Terry Doherty
LOOKING OUTWARD ...
● keep up to date with trends and key players in
your industry
● monitor what your competitors are doing
● networking with peers, fellow hobbyists,
● following hashtags and Twitter-based events
LOOKING INWARD ...
● See what people are saying about your brand
● Learn about reviews, misuse of product, etc.
● Provide near-real-time customer service
● Find out what customers want
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10. Social Media Marketing 101
Instructor Terry Doherty
"How often should I Tweet?"
"When should I Tweet?"
©Mom's Choice Awards®. All Rights Reserved.
11. Social Media Marketing 101
Instructor Terry Doherty
Too Many Updates
9% - responded to ad, not
interested
16% - other
Perception | Value
Clash
No Value staying
connected
©Mom's Choice Awards®. All Rights Reserved.
12. Social Media Marketing 101
Instructor Terry Doherty
"How often should I Tweet?"
"When should I Tweet?"
©Mom's Choice Awards®. All Rights Reserved.
13. Social Media Marketing 101
Instructor Terry Doherty
MORNING AFTERNOON
10am - 12n 8pm - 10pm
Want Clicks? Peak SHARING:
Don't post 9:am - 11:am 12n - 12:pm
Consistent: 1pm - 6:
pm
©Mom's Choice Awards®. All Rights Reserved.
15. Social Media Marketing 101
Instructor Terry Doherty
● real-time information network
● 175 million Tweets / day
2011 Analysis
● nearly 60% are mobile users
Twitter
verb: Tweet
born: July 2006 2012 Analysis
1/2 billion user accounts ● 69 percent of users follow others based on
Available in 20 languages recommendations from friends
TOP FIVE COUNTRIES ● 64 percent of users access Twitter via Twitter.
US @ 100 million com
Brazil 33.3 million
Japan, 29.9 million ● 34 percent of marketers have generated leads
UK 23.8 million
using Twitter
©Mom's Choice Awards®. All Rights Reserved.
16. Social Media Marketing 101
Instructor Terry Doherty
B
NEW ID EA S
H S
A T HINKING AHEAD
T
Twitter W P
verb: Tweet O R
R AN S W E R S
born: July 2006
1/2 billion user accounts K
E C
Available in 20 languages
D
W H A T D I N' T
T
TOP FIVE COUNTRIES
US @ 100 million
Brazil 33.3 million
I
Japan, 29.9 million
UK 23.8 million
C
E
QUESTIONS
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